Summary
Overview
Work History
Education
Skills
Accomplishments
Internships And Training
Languages
Publications
Hobbies and Interests
Websites
Timeline
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HARISHMA VIJAY L

HARISHMA VIJAY L

Bangalore

Summary

Dynamic marketing professional with a proven track record at Hindustan Unilever Limited, excelling in shopper marketing strategies and driving sales growth. Skilled in Zoho CRM and relationship management, I enhance customer engagement and loyalty through innovative solutions, achieving significant results in competitive markets.

Overview

6
6
years of professional experience

Work History

SHOPPER BEAUTY LEAD

Hindustan Unilever Limited
Bangalore
04.2025 - Current
  • Lead shopper marketing strategies for beauty categories to increase shopper conversion and loyalty.
  • Collaborate with merchandisers, distributors, and field teams to deliver best-in-class execution.
  • Guide Beauty Advisors in achieving performance parameters and ensuring tech adoption.
  • Manage assortment planning, visual merchandising as per planograms, and targeted in-store activations.

INSIDE SALES MANAGER

Edureka
Remote
02.2025 - 04.2025
  • Conducted sales calls to generate leads, nurture relationships, and close deals.
  • Provided real-time coaching to team members on sales techniques and objection handling.
  • Managed existing accounts, addressing technical and non-technical queries.
  • Utilized Zoho CRM to streamline processes, track interactions, and improve conversion rates.

TERRITORY SALES OFFICER (LAKME)

Hindustan Unilever Limited
Kerala
05.2023 - 10.2023
  • Oversaw sales across Kozhikode, Kannur, Thalassery, Wayanad, and Kasargod, meeting monthly and quarterly targets.
  • Worked with five Redistribution Stockists to improve customer engagement and drive sales growth.
  • Managed sales reports, forecasts, inventory levels, and timely product distribution.
  • Fostered strong client relationships and resolved issues to enhance customer satisfaction.

Summer Sales Intern

Kitchen Treasures (Intergrow Brands Pvt Ltd)
04.2019 - 06.2019
  • Conducted market research on consumer preferences for masala products in Trivandrum.
  • Identified market gaps in ready-made spice availability.

Trainee

Habitat Technology Group
09.2017
  • Trained in Good Construction Practices.

Education

MBA - Marketing & Analytics

Amrita Vishwa Vidyapeetham
01.2020

B.Tech - Civil Engineering

Kerala University
01.2018

Skills

  • Google Digital Marketing (not completed)
  • Google Analytics for beginners
  • MS Office
  • Excel
  • Zoho CRM

Accomplishments

  • President – Public Relations Department, ASTHRA (Amrita School of Business)
  • Member – NIYUKTI Placement Committee
  • 1st Place – Classical Dance Competition, Youth Festival 2008
  • 1st Place – Group Dance, La Fest 2013

Internships And Training

  • Summer Sales Intern, Kitchen Treasures (Intergrow Brands Pvt Ltd), 04/01/19, 06/30/19, Conducted market research on consumer preferences for masala products in Trivandrum., Identified market gaps in ready-made spice availability.
  • Trainee, Habitat Technology Group, 09/01/17, Trained in Good Construction Practices.

Languages

  • Malayalam
  • English
  • Tamil

Publications

Assessing the Market Potential of Home-Made Masala and Spice Powder, International Journal of Recent Technology and Engineering (IJRTE), 05/01/20

Hobbies and Interests

  • Traveling
  • Movies
  • Music
  • Dance
  • Cooking

Timeline

SHOPPER BEAUTY LEAD

Hindustan Unilever Limited
04.2025 - Current

INSIDE SALES MANAGER

Edureka
02.2025 - 04.2025

TERRITORY SALES OFFICER (LAKME)

Hindustan Unilever Limited
05.2023 - 10.2023

Summer Sales Intern

Kitchen Treasures (Intergrow Brands Pvt Ltd)
04.2019 - 06.2019

Trainee

Habitat Technology Group
09.2017

MBA - Marketing & Analytics

Amrita Vishwa Vidyapeetham

B.Tech - Civil Engineering

Kerala University

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HARISHMA VIJAY L