HARITHA S. ANAND
Data Analyst
Bangalore,KA
Summary
Data analytics professional with experience delivering end-to-end analytics solutions for banking and fintech use cases. Strong expertise in Tableau, SAS, Python, and PySpark, with hands-on experience building executive-level dashboards, automating data pipelines, and modernizing analytics workflows for scalability and performance. Holds a Master’s degree in Data Science with a solid foundation in machine learning and Generative AI, and a strong interest in applying AI-driven insights to customer engagement, product strategy, and digital banking analytics.
Overview
3
3
years of professional experience
3
3
Certifications
Work History
Data Analyst – Banking & Fintech Analytics
Citicorp Sevices India Private Limited
Bangalore
07.2023 - Current
- Designed, developed, and owned executive-level Tableau dashboards for the Small Business banking portfolio, enabling leadership to monitor households (#HHs), deposit balances, and lending balances across the portfolio and reducing manual reporting effort by 65%.
- Built portfolio performance views segmented by annual sales bands, industry types, product categories, and program enrollment, supporting strategic planning and business reviews.
- Developed month-over-month trend analytics for #HHs, deposit balances, and lending balances, with drill-downs by program enrollment and digital activity, improving growth tracking and executive decision-making.
- Created product-level performance dashboards for both deposit and lending products, enhancing visibility into product penetration, balance contribution, and portfolio mix.
- Designed and implemented acquisition and attrition analytics for Small Business accounts, illustrating acquisition and attrition rates, deposit balances acquired, lending balances acquired, deposit balances lost, and lending balances lost, improving churn visibility by 60%.
- Built a multi-dimensional self-serve (DIY) analytics page enabling users to create customized acquisition and attrition views using multiple filters and dimensions, reducing ad-hoc data requests by 45%.
- Automated backend data preparation and SAS-based ETL workflows supporting executive dashboards, reducing data refresh cycles by 55% and improving data accuracy and consistency.
- Migrated analytics workflows from Python to PySpark, improving data processing performance by 40% and enabling scalable handling of large financial datasets.
- Presented an innovation proposal integrating Generative AI with executive dashboards to analyze customer engagement patterns and recommend suitable financial products, with a projected 18% uplift in customer engagement.
Education
Master of Science - Data Science
Mount Carmel College
Bangalore05.2023
Bachelor of Science - Computer Science
Christ College
Rajkot, Gujarat05.2021
Skills
Certification
Generative AI and Prompt Engineering – Advanced Training, 2025
Projects And Achievements
- Executive Small Business Portfolio Dashboard: Developed and maintained leadership-facing dashboards covering #HHs, deposit balances, lending balances, product performance, and program enrollment, reducing ad-hoc reporting requests by 60%.
- Deposit Flow Tracking System: Automated weekly deposit inflow and outflow reporting, reducing executive reporting turnaround time by 70%.
- AI-Driven Customer Engagement Concept: Proposed a GenAI-enabled analytics framework to analyze engagement and recommend financial products, with a projected 22% increase in cross-sell conversion.
- Analytics Modernization Initiative: Led SAS-to-PySpark migration for critical reporting workflows, achieving 40% faster pipeline execution and improved scalability.
- Innovation Recognition: Ranked among top submissions in internal innovation challenges for AI-enabled banking analytics solutions.
Career Interests
Seeking analytics and data science roles within fintech, digital banking, and financial services organizations, with a focus on executive reporting, scalable analytics pipelines, and AI-powered customer insights.
Timeline
Data Analyst – Banking & Fintech Analytics
Citicorp Sevices India Private Limited
07.2023 - Current
Master of Science - Data Science
Mount Carmel College
Bachelor of Science - Computer Science
Christ College