HARIVANAM SREEJA PRAKASH
Kurnool
Summary
Results-oriented digital marketer with 5 years of expertise in operating B2C-specific digital marketing channels. Experienced Campaign manager and Quality Analyst with a track record of effectively monitoring teams, coordinating technical issues, and driving process improvement initiatives. Adept at providing technical support, training new team members, and optimizing performance.
Overview
5
5
years of professional experience
Work History
Campaign Manager/Quality Analyst
MediaMint
Hyderabad
09.2018 - 02.2024
- Monitor, coordinate, and guide the team in resolving technical issues, ensuring efficient workflow, and meeting performance targets.
- Manage the ticket queue and provide support in closing complex tickets, maintaining a high level of customer satisfaction.
- Offer technical assistance and mentorship to team members, including monitoring and providing guidance to new joiners and underperforming individuals.
- Initiate and lead process improvement initiatives, including identifying and addressing technical issues, conducting root cause analyses (RCAs), and implementing best practices to minimize errors and escalations.
- Collaborate closely with Team Coordinators and Leads to develop and implement a comprehensive training schedule to enhance team skills and knowledge.
- As an Ad Operations Specialist, I had the responsibility to launch B2C campaigns, optimize, prepare reports, and maintain an end-to-end relationship with the end clients and the agencies, acting as an Account Manager.
- Also, troubleshooting the campaigns, which stop spending because of troubled objects and rectify the issues with technical basic troubleshooting stuff.
Education
Masters -
computer Applications
01.2016
Skills
- A/B Testing
- B2C Marketing
- Quality Analysis
- Ad Trafficking
- Troubleshooting
- Conversion Optimization
- People management
- Presentation skills
- MS-Excel
- Analytics and data visualization
- Interpersonal Skills
- Strong Communication
- Leadership
- Collaboration
- Adaptability
- Problem-Solving
- Relationship Management
- Client Satisfaction
Accomplishments
- Successfully progressed from the position of a campaign manager to Quality Analyst, showcasing proficiency in managing campaigns and driving continuous improvement.
- Successfully transitioned to higher levels of responsibility, moving from an Associate 1 role to an Associate 2 position, and finally to an Associate 3 level, showcasing increased expertise and proficiency
- Successfully transitioned to higher levels of responsibility, moving from an Associate 1 role to an Associate 2 position and finally to an Associate 3 level, showcasing increased expertise and proficiency.
Achievements
- Awarded the Employee of the Quarter Award – Q3 2021
- Awarded the Client’s Favorite Award, Q1 2020
- Awarded the Client’s Favorite Award – Q2 2021
- Awarded the Client’s Favorite Award – Q3 2021
- Awarded with Rising star award – Q3’2019
AD Management Platforms
- Adroll platform
- Meta ads
- CM360
Other Tools
- Zendesk
- Tableau
- Slack
- Redash
Timeline
Campaign Manager/Quality Analyst
MediaMint
09.2018 - 02.2024
Masters -
computer Applications
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