Harleen Kour
Immigration Consultant
Chandigarh
Summary
Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
10
10
years of professional experience
14
14
years of post-secondary education
Work History
Managing Director
ESS Global Jammu Franchisee
Jammu
03.2023 - 10.2023
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Responsible for training the staff on Student Visa counseling for various countries including The UK, USA, Canada, New zealand, Australia, etc.
- Responsible for processing visa applications: Student, Tourist, Work, Minor, Entry and Research visas.
- Responsible for processing PR applications in Canada through PNP and Express Entry.
- Responsible for proper liaising between the franchisee and different departments of Head office for a streamlined workflow, enriched synergy, online & offline marketing strategies' implementation, Visa filing process, etc.
- Responsible for conducting various foreign university seminars. Planning the whole event, its marketing, & success.
- Working closely with the creative team for routine updation of websites, raising banners, hoardings, launching awareness campaigns, both online & offline.
- Responsible for supervising IELTS & PTE classes.
- Responsible for hiring new staff & their training.
Vice President of Sales and Marketing
Buddy4Study
Noida
02.2017 - 07.2023
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Created strategic service roadmaps for new initiatives.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Drove company branding efforts to increase market presence and brand recognition.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Drove sales by developing multi-million dollar contract sales.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Communicated product quality and market comparisons by creating sales presentations.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Facilitated business by implementing practical networking techniques.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Managed marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
Head of Strategy and Communications
Buddy4Study
Noida
06.2016 - 01.2017
- Tracked internal results, measured successes and identified needs through KPIs.
- Wrote compelling, persuasive content to inform and support organizational initiatives.
- Leveraged data analytics to refine and optimize communications approaches.
- Reached key audiences by building successful Online & offline Marketing campaigns.
- Met deadlines consistently by creating and managing project timelines.
- Shaped audience-relevant communications based on deep understanding of business priorities, company values and industry trends.
- Supported goals across audiences and channels by collaborating across teams and functions.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Member of Promotional and Marketing Team
Reasonpad
Atlanta
09.2015 - 05.2016
- Built relationships with customers and community to promote long term business growth.
- Kept detailed records of daily activities through online customer database.
- Presented professional image consistent with company's brand values.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Contributed to event marketing, sales and brand promotion.
- Maintained current knowledge of evolving changes in marketplace.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Developed, maintained and utilized diverse client base.
Content Writer Cum Editor
Reasonpad
Atlanta
03.2014 - 08.2015
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Developed content for press releases and newsletters to promote products and services.
- Performed keyword research to optimize content for SEO.
- Repurposed and optimized existing content for use in different mediums.
Education
Bachelors in Commerce - Commerce
University of Jammu
Jammu 06.2009 - 08.2023
Skills
Mentoring and training
undefinedTimeline
Managing Director
ESS Global Jammu Franchisee
03.2023 - 10.2023
Vice President of Sales and Marketing
Buddy4Study
02.2017 - 07.2023
Head of Strategy and Communications
Buddy4Study
06.2016 - 01.2017
Member of Promotional and Marketing Team
Reasonpad
09.2015 - 05.2016
Content Writer Cum Editor
Reasonpad
03.2014 - 08.2015
Bachelors in Commerce - Commerce
University of Jammu
06.2009 - 08.2023
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