Harmanpreet Singh Ahuja
Performance Marketer
South Delhi
Summary
A techie with a knack for marketing
Overview
3
3
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Performance Marketer
Spear Growth
09.2023 - Current
- Overseeing day-to-day operations of paid marketing accounts, including comprehensive data analysis, bid optimization, and ad copy enhancements.
- Implementing keyword optimization strategies, such as search term management, match type adjustments, and quality score improvements.
- Proactively managing overall account health, optimization scores, and creating new campaigns with strategic tag placements and analytics tracking.
- Extending efforts beyond ad platforms to ensure cross-platform optimization, focusing on growth and ROI while conducting conversion rate optimization (CRO) experiments.
- Conducting regular audits, including weekly, monthly, and quarterly checklists, and maintaining customer/prospect match lists across all platforms.
- Monitoring user journey post-conversion to opportunity creation, closing, and retention, ensuring data integrity and optimizing for lifetime value.
- Utilizing analytics tools to track key performance indicators (KPIs) and prepare insightful reports with optimization recommendations.
- Conducting A/B testing and other experiments to enhance campaign performance.
- Staying updated on industry trends and emerging technologies to suggest innovative strategies and tools for continuous improvement.
- Provide regular reports and insights to clients on performance of marketing campaigns and recommend actionable improvements.
Sr. Performance & Growth Marketer
Techjockey.com
09.2022 - 08.2023
- Developing and executing day-to-day campaigns for OEMs with a strategic approach.
- Working closely with the Sales team to devise custom strategies for Account-Based Marketing initiatives.
- Establishing a continuous feedback loop with stakeholders to optimize and scale campaigns effectively.
- Collaborating with premium software partners to gain insights into their products and services.
- Generating reports and analyzing growth trends in campaigns, delivering clear communication to stakeholders.
Marketing Manager
Masterstroke Digiinnovators Private Limited (MSDI)
11.2021 - 07.2022
- Owned the entire digital acquisition function for Videostori, with full P&L responsibility.
- Ran innovative marketing experiments, conversion tests, A/B tests, and lift studies to extract meaningful insights on the brand, products, services, and processes.
- Played a key role in charting out the future business strategy for Videostori and its clients based on the insights gained from the experiments.
- Explored new strategies and channels for growth, including partnerships, collaborations, alliances, and successful affiliate and influencer campaigns.
- Identified areas of opportunity across internal and external touchpoints and led optimization experiments to enhance performance.
- Worked closely with the leadership, product, design, and tech teams to create and execute the growth strategy.
- Presented data-driven insights to drive continuous improvements and enhance overall business performance.
Digital Marketing Intern (Lead)
Achimo
07.2021 - 09.2021
- Embarked on an enriching internship journey at Achimo, where I delved into the realms of SEO, SMO, SEM, marketing strategy, and online reputation management.
- Developed an astute understanding of search engine optimization (SEO) techniques, strategically optimizing web content to boost organic rankings, enhance online visibility, and drive targeted traffic.
- Skillfully harnessed the power of social media optimization (SMO) to maximize brand reach, engagement, and conversion rates, utilizing data-driven insights to craft captivating campaigns that resonated with the target audience.
- Successfully executed search engine marketing (SEM) campaigns, employing advanced strategies to drive qualified leads, increase conversion rates, and deliver measurable ROI.
- Demonstrated a strong acumen for developing comprehensive marketing strategies, encompassing market research, competitor analysis, and the identification of key opportunities to drive business growth.
- Leveraged innovative tactics for lead generation, employing a combination of inbound and outbound marketing techniques to nurture prospects, accelerate sales cycles, and achieve exceptional conversion rates.
- Proactively managed online reputation, implementing strategic measures to maintain a positive brand image, monitoring customer feedback, and promptly addressing any concerns or issues.
Digital Marketing Intern (Lead)
homeportal.ca
04.2021 - 08.2021
- Crafting engaging classified ads/listings.
- Designing compelling social media creatives.
- Optimizing content for better performance.
Marketing Intern
Language Curry
04.2021 - 07.2021
- Enhancing content effectiveness.
- Managing social media marketing on platforms like Facebook and Instagram.
- Overseeing Google Ads and social media campaigns.
Ads Strategist
WitClicks
03.2021 - 04.2021
- Handling social media accounts like Facebook. Instagram and LinkedIn.
- Running LinkedIn Ads for client service website.
- Implementing SEO for LinkedIn page/profile.
Social Media Marketing Intern (Lead)
CleverPick11
01.2021 - 03.2021
- Implemented effective social media marketing tactics.
- Undertaking brand awareness initiatives using Content Strategy on platforms like Facebook & Instagram.
- Safeguarding and enhancing online reputation.
Education
Bachelor's Degree - Electronics & Communication Engineering
Vellore Institute of Technology
Vellore, India 01.2017 - 04.2021
Science (PCM W/ Computer Science) -
The Indian School
2017
Certification
Coursera Project Work: Google Ads
Awards
Ideathon 2.0
Timeline
Performance Marketer
Spear Growth
09.2023 - Current
Sr. Performance & Growth Marketer
Techjockey.com
09.2022 - 08.2023
Marketing Manager
Masterstroke Digiinnovators Private Limited (MSDI)
11.2021 - 07.2022
Digital Marketing Intern (Lead)
Achimo
07.2021 - 09.2021
Digital Marketing Intern (Lead)
homeportal.ca
04.2021 - 08.2021
Marketing Intern
Language Curry
04.2021 - 07.2021
Ads Strategist
WitClicks
03.2021 - 04.2021
Social Media Marketing Intern (Lead)
CleverPick11
01.2021 - 03.2021
Bachelor's Degree - Electronics & Communication Engineering
Vellore Institute of Technology
01.2017 - 04.2021
Science (PCM W/ Computer Science) -
The Indian School
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