Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Interests
Timeline
Generic
Harneet Gujral

Harneet Gujral

Marketing
Bangalore,Karnataka

Summary

I like working in environment where nothing is scripted, and things needs to be built from scratch!! Experience and comfortable working with Fortune 500 companies to startup.

Currently Working in CommerceIQ a SaaS company, VC funded fast growing startup in ecommerce space. Lead Marketing Automation/MarkTech, Operations and DemandGen ops

Total 11+ years of experience in B2B space. As a keen learner I have led various roles within Marketing Function which makes me an all-rounder ‘Modern Marketer’; Having experience in End2End marketing.

In my past experience I have helped fortune 500 companies such as SAP Labs & HARMAN to setup 'Global Marketing Operational Excellence Centre' and 'Digital Marketing Setup' in India there by reducing more than double digit of cost.

Overview

2
2
years of post-secondary education
11
11
years of professional experience

Work History

Marketing Automation, Operations & DemandGen

CommerceIQ
Bengaluru, India, India
09.2019 - Current
  • MarkTech and Salesforce CRM E2E Management
  • Complete funnel management
  • Strategy and execution of Identifying TAM, Prioritizing Accounts, Enriching Contacts, Run Campaigns and Lead Management & Nurturing
  • DemandGen Ops tool - LinkedIn Sales Navigator, Zoominfo Enterprise
  • Marketing Operations & Automation tool - Marketo, Hubspot & Salesforce
  • Webiste- Wordpress, Contentful, InVision and Zeplin
  • Experience in Agency Selection & Relation management in Digital Marketing & Website Design & Development
  • Lead a team of 10 people and also have expertise as individual contributor

Marketing Automation & Operations Manager

HARMAN International
Bangalore, India
11.2016 - 04.2018
  • Setup Marketing Operation function for HARMAN Connected Services from scratch.
  • Centralized Marketing Operation for three Sub Business units of HARMAN Connected Services.
  • Build and Lead a team of marketing operation & automation specialists.
  • Email campaigns planning and execution; Other responsibility in team handling role includes: goal setting, coaching; managing project timelines, resource allocation across the team, quality check, inspire team to continuously innovate processes.
  • Expertise in Marketing Automation tool Marketo & CRM tools (Salesforce & SAP CRM) and have lead the project of integrating the tools to support Demand Generation, Inside Sales & Sales Team resulting in multi million dollar of business attributed to Marketing Function.
  • Post enhancing, testing, integrating Marketing Automation & CRM tool trained global teams - marketing executives, marketing automation specialist’s, inside sales, sales, sales operation & business operation Page 2 of 5.
  • Develop and implemented processes and documentation for marketing teams and external stake holders for reference.
  • Developing overall business intelligence dashboards, marketing monthly reports, adhoc reports, KPI (quarterly, half yearly and annual) reports for senior executives.
  • Project management skills in managing stakeholder demand (Globally) & collaboration between Marketing Leaders, Digital Marketing Team, PR/ AR, Customer Marketing, Global Mega Events, CAB, Sales, Sales Operation, Inside Sales, Finance and Procurement.
  • Communicates Marketing results to Executive Management.
  • Virtually engaged with stakeholders across multiple time zones (NA, EMEA, APAC, MEE, LA and GC).
  • Pre-campaign & Post-campaign pipeline analysis for Mega Events.
  • Monitoring complete lifecycle of lead, right from point of generation to handing over of lead to sales team in Salesforce
  • Analyst Relations & Large Deals

Manager Marketing Operations / Value Advisor

SAP
07.2014 - 08.2016
  • (2 years 2 months) Bengaluru Area, India.
  • Experience in various areas of work including Team Management, Global Marketing Operations and Strategy, Market Research, Digital Analytics (Social Media, Web, Email Campaigns) and KPI Analys.

Marketing Operations Analyst and Social Media Analyst

Tata Consultancy Services
04.2011 - 07.2014
  • Media Domain and Smart Phone Analytics in Tata Consultancy Services.
  • MBA ( Marketing & Retail ), I have worked with NM Incite (a Nielsen McKinsey company) which was a pilot batch team.
  • I have handled projects of various industries including Health Care, Finance, CPG, Tech and Automobile.
  • Page 3 of 5 My basic responsibilities where understanding client’s requirement and provide business solutions in form of deep dive insights and recommendation, by carrying research on all Social Media platforms including Social Networking Websites, Boards, Blogs and Traditional Media.
  • I was responsible to identify clients brand reputation, competitive analysis, trending activities, affects of marketing campaigns and corporate news trending on all Social Media Platforms.
  • Developed compelling and creative analyses that provide actionable insights based on observed social media content and online behaviours.
  • Also manipulate large data sets and distil these data into both tactical and strategic insights.
  • Also provide recommendation and consulting services to client.
  • Generated comprehensive standard reports / dashboards that visually represent KPIs and inform the stakeholders about potential areas of successes / failures.
  • Lionbridge Ad Assessor (Freelance Project) for clients Bing and Google.

01.2012 - 12.2012
  • The task was to help train search algorithms for the platform.
  • It involved labelling websites based on given criteria.
  • My responsibility was work within a web-based application comparing user search engine queries and advertiser keywords with website landing pages.
  • I had to judge the relevancy and relationship between the page itself and the query, keyword and ad snippets on the page.

IHS
04.2009 - 04.2011
  • (2 years 1 month) Bangalore Marketing Operations & Digital Marketing Analytics.

Education

Master of Business Administration (MBA) - Marketing & Market

Dayananda Sagar Institutions
01.2007 - 01.2009

Bachelor of Commerce - BCom - Accounting and Business/Management

Khalikote College

Skills

Salesforcecomundefined

Additional Information

  • Awarded - Nielsen Star Performer
  • Awarded - Tata Consultancy Services Gems Award
  • Awarded - HARMAN Be Brilliant

Accomplishments

  • Reduced operational expenses by 30% by streamlining marketing operations.
  • Supervised team of 10 staff members.
  • Collaborated with team of 50 across U.S, Europe and Asia in the development of Marketing Automation & Operational Excellence centre.
  • Successfully setup 'Global Marketing Operations' and attributed $$$ million marketing contribution to pipeline for HARMAN International.

Interests

Superbike Riding

Badminton

Volleyball

Watching movies based on true events Movies on WWII interests me

Timeline

Marketing Automation, Operations & DemandGen

CommerceIQ
09.2019 - Current

Marketing Automation & Operations Manager

HARMAN International
11.2016 - 04.2018

Manager Marketing Operations / Value Advisor

SAP
07.2014 - 08.2016

01.2012 - 12.2012

Marketing Operations Analyst and Social Media Analyst

Tata Consultancy Services
04.2011 - 07.2014

IHS
04.2009 - 04.2011

Master of Business Administration (MBA) - Marketing & Market

Dayananda Sagar Institutions
01.2007 - 01.2009

Bachelor of Commerce - BCom - Accounting and Business/Management

Khalikote College

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