Summary
Overview
Work History
Education
Skills
Websites
Awards Recognition
Timeline
Generic

HAROON RASHEED KHAN

National Key Account Manager- E.Com
Bangalore

Summary

Dynamic and results-driven sales leader with over 13 years of experience in driving exponential growth across General Trade, Modern Trade, and E-Commerce (B2C & B2B) in the FMCG industry. A strategic thinker with a proven track record of P&L ownership, team leadership, and category development. Recognized for scaling up new channels, optimizing spend efficiency, and executing high-impact business development plans. Awarded Best Key Account Manager - E-Commerce three years in a row (2022–23 at Himalaya and 2023–24 & 2024-25 at General Mills) for consistently delivering exceptional results.

Overview

14
14
years of professional experience

Work History

National Key Account Manager – E-Commerce

General Mills India Pvt. Ltd.
12.2022 - Current
  • Lead strategic partnerships and manage P&L for key e-commerce platforms including Amazon, Blinkit and Flipkart.
  • Improved fill rate performance, achieving Top 5 national ranking in Blinkit – a record high for 2024.
  • Drove 2x growth in business from priority accounts through targeted Joint Business Plans and optimized channel investments.
  • Collaborate cross-functionally with supply chain, marketing, and finance to ensure execution excellence and sustainable profitability.
  • Leveraged data analytics to drive forecasting accuracy and optimize trade spends.


Key Account Manager – B2C & B2B E-Commerce

Himalaya Wellness Company
04.2019 - 12.2022
  • Managed ₹200 Cr+ business across Flipkart, grocery aggregators, and B2B e-commerce channels.
  • Led JBP closures, sales budgeting, marketing provisioning, and platform negotiations to drive category growth.
  • Scaled the B2B E-Commerce vertical from scratch into a significant revenue contributor.
  • Headed cross-functional coordination for category, cataloging, inventory, and supply chain.
  • Delivered robust topline and bottom-line metrics while improving operational efficiency through process redesigns.
  • Awarded Best Key Account Manager – E-Commerce 2021–22 for revenue growth, partner management, and platform expansion.

Regional Key Account Manager – Modern Trade

Himalaya Wellness Company
07.2017 - 03.2019
  • Handled South India’s Modern Trade & Chain Pharmacy accounts (D-Mart, SPAR, Apollo, etc.).
  • Built a high-performing sales team with minimal attrition and high market penetration.
  • Forged successful long-term relationships with key retail chains and drove high-volume sales.

Customer Development Executive – Modern Trade (Karnataka)

Colgate Palmolive India Ltd.
05.2016 - 06.2017
  • Managed over ₹5 Cr/month Modern Trade business with key accounts like Metro, D-Mart, FRL.
  • Achieved Top 5 Zone status nationally for Karnataka Modern Trade in FY 2016–17.

Customer Development Officer – General Trade (South Karnataka)

Colgate Palmolive India Ltd.
02.2012 - 04.2016
  • Oversaw major General Trade markets (Mysore, Shimoga), enhancing distribution efficiency.
  • Recognized for highest outlet addition across South India.

Customer Development Trainee

Colgate Palmolive India Ltd.
04.2011 - 01.2012
  • Trained extensively in FMCG sales operations, route-to-market strategy, and distributor management.

Education

MBA - Sales & Marketing

R.V. Institute of Management
01.2009 - 01.2011

BBA - Sales & Marketing

KLE College of Business Administration
01.2006 - 01.2009

Executive Management Program (Perusing) - Sales & Marketing

IIM-Lucknow
Lucknow, India
04.2001 -

Skills

  • Key Account Management (KAM)
  • E-Commerce Strategy & P&L Ownership
  • Sales & Revenue Growth
  • Business Development

Awards Recognition

  • Best Key Account Manager – E-Commerce, Himalaya Wellness, 2021–22
  • Best National Key Account Manager – E-Commerce, General Mills, 2023–24
  • Best National Key Account Manager – E-Commerce, General Mills, 2024-25

Timeline

National Key Account Manager – E-Commerce

General Mills India Pvt. Ltd.
12.2022 - Current

Key Account Manager – B2C & B2B E-Commerce

Himalaya Wellness Company
04.2019 - 12.2022

Regional Key Account Manager – Modern Trade

Himalaya Wellness Company
07.2017 - 03.2019

Customer Development Executive – Modern Trade (Karnataka)

Colgate Palmolive India Ltd.
05.2016 - 06.2017

Customer Development Officer – General Trade (South Karnataka)

Colgate Palmolive India Ltd.
02.2012 - 04.2016

Customer Development Trainee

Colgate Palmolive India Ltd.
04.2011 - 01.2012

MBA - Sales & Marketing

R.V. Institute of Management
01.2009 - 01.2011

BBA - Sales & Marketing

KLE College of Business Administration
01.2006 - 01.2009

Executive Management Program (Perusing) - Sales & Marketing

IIM-Lucknow
04.2001 -

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HAROON RASHEED KHANNational Key Account Manager- E.Com