Harpreet Marwah
Portland
Summary
Strategic thinker and diligent problem solver leveraging operational, analytical & (B2C/B2B) ecommerce marketplace expertise to drive growth and innovation
Overview
25
25
years of professional experience
Work History
Director
BOLD
Portland
11.2022 - Current
- Spearheaded new product development and enhanced existing products
- Collaborated with customers, partners and internal teams to drive product vision and project prioritization
- Developed and managed product requirements by organizing documentation, feature requests and tickets for implementation
- Coordinated with engineering staff to determine best technical implementation methods and schedule
- Supervised design, developer and data engineering resources to propel new product development projects
- Delivered polished products by directing launch and ongoing refinement
- Studied customer needs and desires to incorporate into product requirements
- Researched and identified market opportunities while monetizing current opportunities across [Product or Service] offerings
- Conducted initial scoping to guide project planning and direction
- Leveraged deep knowledge of user experiences and drove continual improvements to boost key metrics through user testing and other feedback
- Supported cross-product process by championing public betas, experimentation tracking, feedback and roadmap development.
Founder and Lead Consultant
CBR Consulting
10.2020 - Current
- Provide consultative services to political, corporate, non-profit and civic organizations
Lead, Head of Marketplace Operations
Frontdoor
Portland
03.2021 - 11.2022
- Operational strategy for Frontdoor's on-demand homes service marketplace, ProConnect, In collaboration with ProConnect GM, developed and implemented business strategy and worked with Frontdoor leadership on the most impactful areas of the business
- Worked cross-functionally across snf responsible for the strategy and execution of key projects including:
- Led Strategy & operations related to (1) launching & scaling new market services and (2) optimizing existing market services
- This included but was not limited to:
- Developing and executing the test and learn program to optimize funnel efficiency/customer acquisition and customer satisfaction
- Developing and executing on programs to recruit, engage and retain supply
- Instituted daily rigor to marketplace operations via reporting, cadence, and an overall data-driven approach to the business
- Led weekly business review with all salient stakeholders across the organization
- Reported out to leadership on a monthly basis
- Data-driven with a bias towards action
- These initiatives have led to 84% YoY growth in revenue
Sr. Manager
The Haven, Sunriver
04.2019 - 03.2020
- Nature Center & Observatory, Who
- What
- Why
- Provided scalable demand generation and user acquisition tactics & strategies
- Bend, OR City Council, City of Bend Mayor's Office
- Provided policy research & analysis on city's key objectives
- TripAdvisor, San Francisco - Accountable for the strategic direction and growth of attraction ticketing business from supply acquisition and optimization, to developing and implementing reporting and analysis requirements, Deliver operational efficiencies across the initiative that lead to 30% yoy gain in sales on a $125M book of business
- Identify & implement new metrics and reporting designed to provide strategic insights, optimizing category efficiency and supporting team strategies
- Deliver business insight both proactively and reactively, to help leadership make decisions that will maximize category growth
- Create business cases by assessing the business problem and/or opportunity, benefits, risk, costs associated with the investment appraisal, likely technical solutions, timescale, impact on operations, and capability to deliver the project outcomes
- Seat Map” business case unlocked $50M in incremental revenue
- Communicate program status to key leadership and stakeholders, ensuring alignment on strategy and actions & collaborate with stakeholders across the organization to help deliver on operational improvements and business strategies.
CEO, Sr. Operational Strategy Consultant
Media Mint
San Francisco
10.2018 - 04.2019
- Brought, by, to develop, manage and measure operational efficiencies across marketing and client acquisition channels, Lead efforts to streamline and scale Media Mint’s marketing and client acquisition channels
- Assess and develop marketing channels and operating processes to support Media Mint’s growth
- Develop marketing operation dashboards to align with company KPIs
- Support the setup, codification and training of core operating processes
Operational Strategy Lead
StubHub
San Francisco
05.2017 - 06.2018
MLB | NCAA | MLS
12.2012 - 04.2017
- Golf | Tennis | eSports | Rodeo | Boxing/MMA - Accountable for both supporting existing work and developing new business initiatives to continue the growth of a $1 billion+ P&L
- Key contributor to closing two key strategic deals Major League Baseball Advanced Media: ~$300M in sales and Paciolan Ticketing: ~$150M in sales
- Lead operational strategy for StubHub’s largest World Series (to date: 2016 & 2017) and College Football Championship (to date: 2018)
- Supported GM in building data driven strategies and business cases to value new opportunities and grow the overall business
- Focused on industry trends and StubHub’s competitive position within it
- Translated market data and analytical insights into a digestible and actionable format
- Delivered priority initiatives/strategies (in partnership with cross-functional teams): built and owned “go-to-market” work plans, shared implications, highlighted potential risks, made recommendations, and developed implementation plans
- Identified and framed most critical strategic and organization issues facing the business
- Ran and owned weekly cross-functional genre meetings and produced all inputs for the GMs’ Weekly Business Review meetings with senior leadership
- Coordinated company planning, proposals and other ad hoc output
- Strategy and Operations, Partnerships & Business Development, - Drove business development strategy and partnership optimization through innovative and rigorous data-driven approaches, managed team of 3 employees
- Drove business development strategy from due diligence, analysis, financial modeling through pitch deck execution for targeted partners resulting in $1.5B in partnerships across 200 partners
- Led first comprehensive effort to develop best practices around understanding and optimizing the value of partnerships by defining goals, establishing measures, and recommending strategies
- Launched and managed strategic partnerships across all functions of the business
- Drove business and contractual requirements of revolutionary partnership with the Philadelphia 76ers resulting in 84% growth in sales year-over-year
- Scaled operations for StubHub’s largest integrated music partnership with AEG/AXS resulting in $714M in sales since launch
- Managed new business verticals consisting of the Gift Card program resulting in over 20% sales growth year-over-year and the Parking program resulting in over 30% sales growth year-over-year
- HomeRun.com (acquired
Director
Commerce
San Francisco
02.2011 - 10.2012
- Channel Programs Responsible for the management of the strategic partnerships of HomeRun/Rearden Commerce’s largest clients, managed team of 3 partner managers
- Efficiently drove operational implementation for strategic partners such as JPMorgan Chase, American Express, Facebook, Google, AT&T Interactive
- Defined and implemented operational client requirements in on-boarding and ramping products to launch
- Effectively identified and communicated product enhancements across internal and client partner teams
Project Manager
Empirical Education, Inc
Palo Alto
08.2009 - 10.2010
- Managed large-scale research studies measuring the efficacy of educational technology programs
01.2006 - 01.2010
Researcher
Education Development Center
New York
09.2006 - 08.2009
- Evaluated the efficacy of domestic and international educational technology initiatives and aided State Education Agencies develop education policy through rigorous research
Mathematics, Head coach
Columbia Grammar and Preparatory School
New York
08.2002 - 06.2004
01.1999 - 01.2004
Teacher, Head Coach
golf The Millbrook School
Millbrook
08.1999 - 08.2002
- Soccer, golf, lacrosse
Education
M.S - Educational Leadership & Policy Analysis Focus: Educational Policy Research
University of Wisconsin – Madison
B.A. - Business Administration, Classics
Franklin and Marshall College
Skills
- Expert:
- Microsoft Office (Word, Excel, & PowerPoint), Salesforce, MixPanel, Sisense, MicroStrategy, Tableau, Domo, PowerBI, Miro, Figma, Google Big Query, Google Data Studio, Jira, Confluence, Seamlessai, Outreachio, Quickbase, Survey Monkey, Zoom, Slack, Google Sheets, Google Docs, Google Slides, Proficient: SQL Working knowledge: XML
Timeline
Director
BOLD
11.2022 - Current
Lead, Head of Marketplace Operations
Frontdoor
03.2021 - 11.2022
Founder and Lead Consultant
CBR Consulting
10.2020 - Current
Sr. Manager
The Haven, Sunriver
04.2019 - 03.2020
CEO, Sr. Operational Strategy Consultant
Media Mint
10.2018 - 04.2019
Operational Strategy Lead
StubHub
05.2017 - 06.2018
MLB | NCAA | MLS
12.2012 - 04.2017
Director
Commerce
02.2011 - 10.2012
Project Manager
Empirical Education, Inc
08.2009 - 10.2010
Researcher
Education Development Center
09.2006 - 08.2009
01.2006 - 01.2010
Mathematics, Head coach
Columbia Grammar and Preparatory School
08.2002 - 06.2004
Teacher, Head Coach
golf The Millbrook School
08.1999 - 08.2002
01.1999 - 01.2004
M.S - Educational Leadership & Policy Analysis Focus: Educational Policy Research
University of Wisconsin – Madison
B.A. - Business Administration, Classics
Franklin and Marshall College
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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