HARPREET SINGH

• Proficiency
• Product Launches & Promotions Devising & implementing pre & post marketing activities for successful launching of new products
• Streamlining preexisting processes to enhance efficiencies, while minimizing operational time & costs
• Conceptualizing & implementing sales promotional activities for brand awareness / market development
• Coordinating the in-store promotional activities for new releases & special products
• Channel Management Appointing dealers and distributors for sales operations
• Establishing tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach
• Providing assistance to dealers ensuring seamless delivery of quality products & services in the market
• Sales & Marketing Conceptualizing & implementing sales & marketing with Retail / Wholesale Operations plans in tune with macro business plans, thereby achieving profitability
• Interacting with potential clients for new business development and achievement of targets
• Handling product promotions through different Advertising & Promotional schemes
• Monitoring the market response and conveying the feedback to Top Management
• Developing strategies to build consumer preference and drive volumes after evaluating marketing budgets ensuring adherence to planned expenses
• Driving sales efforts for attainment of periodical targets with a view to optimize revenue and achieve business excellence
• Forecasting monthly/annual sales targets & executing them in a given time frame thereby enhancing sales
• Team Management /Training & Development Handling & administering staff, Sales and production team
• Author Acquisition and Faculty Recruitment as well as other necessary recruitments for the company
• Conducting meetings for setting up objectives & designing or streamlining processes to ensure smooth functioning of operations
• Developing, managing and monitoring the performance of multi-skilled work force and conceptualizing need-based training programs to enhance their efficiency & productivity

The Accountabilities:

• Offline and online sales for Publication Business All India (promotions & maintain the good relations with clients as well as with coaching institutions, UG & PG college and Govt
• Institutions)
• Covering the institutions (UPSC, Teacher Trainings & competitive classes) & libraries, Govt
• Departments libraries etc
• Submissions of books for library purchases, assess market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies
• Developing and maintaining ongoing relationships with clients’ Also made some marketing strategies for both the businesses (offline and online marketing promotion activities for various online platform webinars, seminars and other activities) Author Acquisition for UPSC and competitive books (maintain business Relations with Authors new and existing coordinating with them for timely submission of manuscripts and other things timely) Lining up the faculty as per the course scheduled calendar for UPSC students enrolled with SIQ
• Content development for UPSC and SSC banking Titles coordination with Inhouse team and freelancers

The Accountabilities:

• National sales Head Planning &operations (promotions & maintain the good relations with clients as well as with coaching institutions, UG & PG college and Govt
• Institutions)
• Covering the institutions (UPSC, Teacher Trainings & competitive classes) & libraries, Govt
• Departments libraries etc
• Submissions of books for library purchases, assess market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies
• Developing and maintaining ongoing relationships with clients’ Started online UPSC classes in Pandemic period and successfully done 100+ admissions in the FY20-21
• Also made some marketing strategies for both the businesses (offline and online marketing promotion activities for various online platform webinars, seminars and other activities) Tie up with 3-4 Ed-tech companies for content solution, online courses and E-books resource (Adda247, Wonder slate, Un academy, Byju’s) Author Acquisition for UPSC and competitive books (maintain business Relations with Authors new and existing coordinating with them for timely submission of manuscripts and other things timely)

The Attainments:

• Line up 15 renowned Authors & Faculties of UPSC with company within one first year of joining
• Maintained relationship with client and Authors at appropriate levels, with responsibility.

• Looking forward the all India as Vertical Head Bhasha Hindi (library market) & Academic Books Division in part of sales & promotions & maintain the good relations with clients as well as with institutions UG&PG college social sciences and Govt
• Institutions)
• Covering the institutional libraries, Govt
• Departments libraries and ministries etc
• Submissions of books for library purchases, assess market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies
• Developing and maintaining ongoing relationships with clients’

The Attainments:

• Successfully achieved the targets assigned (Done two exclusive deals with our existing and new client) Maintained relationship with client at appropriate levels, with responsibility.

The Accountabilities:

• Looking forward the entire western India (Maharashtra, Gujrat and Chhattisgarh) as Regional Head (Test prep) in part of sales & marketing maintain the good relations with clients as well as with institutions (UPSC, GRE engineering and management institutions & coaching’s)
• Conducting extensive market research to analyze and assess market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies
• Developing and maintaining ongoing relationships with clients’

The Attainments:

• Successfully achieved the targets assigned and given 30% business growth
• Maintained relationship with client at appropriate levels, with responsibility

The Accountabilities:

• Looking forward the entire north, western & central zone in part of sales & marketing maintain the good relations with clients as well as with institutions (engineering colleges and Gate coaching’s) Conducting extensive market research to analyze and assess market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies
• Developing and maintaining ongoing relationships with clients’

The Attainments:

• Received Best sales Team award for outstanding sales and team management 2013-14
• Received Best product Awareness Award and outstanding sales performance 2012-13.

The Accountabilities:

• Looking forward the entire Maharashtra in part of sales & marketing maintain the good relations with clients as well as with institutions mainly in (IIT JEE and NEET coaching’s) Developing and maintaining ongoing relationships with clients’

The Attainments:

• Maintained relationship with client at appropriate levels, with responsibility.

The Accountabilities:

• Mapping clients’ requirements & ensuring rendering of solutions as per specified guidelines; minimizing bottlenecks for high quality of service for increasing the Customer Satisfaction Index
• Conducting extensive market research to analyze and assess market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies

The Attainments:

• Successfully helped clients in strengthening of internal controls thereby helping them in improving it and business performance
• Maintained relationship with client at appropriate levels, demonstrated team work and responsibility with engagement team members.