Sahiba Madaan

• Responsible for driving ad sales revenue through set of dedicated accounts via direct client interaction and agency relationships for large clients and maintaining strong relationships and revenue
• Increased sales growth YoY, across different flagship opportunities like IPL, India Bi-lateral series, Women's cricket WPL, ISL, etc.
• Planning and customizing solutions to achieve client’s business objectives.
• Drove consistent growth in assigned set of accounts.
• Key clients – Google, Apple, Vivo, OPPO, TCCC - Coca Cola and many others
• Increased the revenue pie from these advertisers.
• Acquired new relationships that eventually brought in increase in the revenue.

- Responsible for driving ad sales revenue through set of dedicated

accounts through maintaining agency relationships across the larger HoldCos

• Increased sales by driving operational efficiencies and building excellent customer rapport.

• Planning and customizing solutions to achieve client’s business

objectives.

• Drove consistent growth in assigned set of accounts.

• Key clients –

- Responsible for driving ad sales revenue through set of dedicated

accounts via direct client interaction and agency relationships for

assigned cluster of TV Channels like – MTV, MTV Beats, etc.

• Increased sales by driving operational efficiencies and building excellent

customer rapport.

• Planning and customizing solutions to achieve client’s business

objectives.

• Drove consistent growth in assigned set of accounts.

• Key clients – Google, Perfetti, Renault, Girnarsoft, Dr.Oetker, OLX, etc.

• My responsibilities include converting major corporate business & new business on the Network – India News, Regional Channels, News X and Dial ITV
• Have been handling major corporate agencies and interacting with key people in the same since two years – Group M, Dentsu, Mudra, Havas Media, Lintas, Lodestar & ZO
• Converted new clients on various ITV Network events
• Converted & executed AFP series on health & education
• Ensured timely revert on client & agency queries on marketing briefs, ideating concepts & servicing
• Generated revenues from other models apart from FCT such as NON Fct, AFP, Vignettes etc

• My responsibilities included getting sponsors on board for the Intellectual Property Rights Division for their IP’s such as Femina Miss India, Mr
• India World, Miss Diva Universe etc
• Ideated Sponsor Specific integrations – Online contests, On-Ground, Print & TV Deliverables
• Successfully created sub properties for sponsors such as – Dr
• A’s Clinic, Prayag India, PC Jewellers etc
• And delivering the best integrations for them for TV- Zoom/Colors; Pint – Medianet; Radio; On-Ground etc

• My key responsibilities included handling corporate clients like Dabur, Jubilant Foodworks, Aircel, Perfetti, and agencies as ZO, Maxus, and Lodestar etc
• Managing revenue for the Government sector for all the three channels primarily from Political Parties, DAVP, Ministries and P.S.U’s
• Responsible for implementations of all signed deals
• Providing best solution to the clients and fostering long term relationships

• Company Overview: Zee News Ltd
• Is an organization representing channels Zee Business, Zee News and more than 30 regional channels
• Handling Zee Business- the business channel
• Handled NON FCT Sales and FCT packages on BUDGET
• Handled new clients for the channels
• Ideating Concepts by understanding the advertising and marketing campaign and Target Audience of the client
• Given five new major clients to the company
• Handled clients from varied sectors like real estate, health, financial, institutional and jewelers
• Zee News Ltd
• Is an organization representing channels Zee Business, Zee News and more than 30 regional channels