Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hobbies and Interests
Generic

HARPREET SINGH

Ludhiana

Summary

Assistant Manager with Seven years of experience managing Ludhiana , Mohali regions for AlcoBev industry. My goal is to further develop my customer relationship management knowledge with a larger network of customers.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Assistant Manager

Diageo India Pvt Ltd
02.2025 - Current
  • Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
  • Prepare the volume scheme and communicate the same to retailers.
  • Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.
  • Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
  • Manage the new product launches in the region.
  • Execute merchandising and promotional programs as per national and regional marketing strategies.
  • Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
  • Ensuring proper usage of brand and promotional elements.
  • Responsible for training, deployment and evaluation of the third party employees.
  • Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.
  • Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
  • Keep a track on the competitor's activity and report the same to the reporting manager.
  • Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.

Sales Executive

Diageo India Pvt Ltd
06.2018 - 01.2025
  • Company Overview: Diageo India is the country's leading beverage alcohol company with an outstanding collection of premium brands.
  • Responsible for complete universe of Ludhiana surroundings areas such as Samrala & Machiwara.
  • Coordination with retail team for upselling of brands at Off/On Trade & Banquets.
  • Ensuring of segment wise target achievement during each quarter of the Financial year.
  • Ensuring WOD brand wise of each segment.
  • Responsible for the smooth execution of events & promotional activity.
  • Regularly conduct outlet audits to study & track market share.
  • Develop and maintain the sales & marketing business plan for territory.
  • Responsible for secondary sales in territory through the on trade channel.
  • Manage Range, assortment, visibility & category planograms with key customers & ensure effective execution.
  • Ensure bar collaterals & QDVP contract outlets are supervised properly.
  • Keep a track on the competitor’s activity and reports the same to reporting manager.
  • Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotions, schemes etc. Ensure the collection of the outstanding from the market as per the organization’s norms.

Sr. Customer Service Specialist (U.S Voice Process)

PC Panda LLC
04.2016 - 01.2018
  • Maintain company data records in compliance with rules and regulations.
  • Respond to customer inquiries pertaining to product operation.
  • Notify appropriate departments of product and service failure complaints.
  • Addresses customer queries in coordination with other appropriate departments.
  • Perform system troubleshooting in response to customer input on product operations.
  • Maintain and updated customer data base files to ensure full accuracy of stored information.
  • Assist in training new employees and cross-trained with other departments.
  • Schedule technician repair appointments at customer request.
  • Research and resolved problems and customer questions regarding payment history

Sr. Officer-Service Supervisor, Branch Operations

UAE EXCHANGE CENTRE L.L.C
01.2014 - 03.2015
  • Company Overview: UAE Exchange Centre LLC provides global remittance and foreign exchange services.
  • Experienced in all typical treasury functions
  • Guiding and co-ordinating a team of 12 cashiers with daily branch activities and motivating them to achieve branch targets.
  • Generating branch revenue through foreign currency trading and corporate remittances
  • Coordinate branch daily activities including cash funding, foreign currency dealing, tallying cashiers etc.
  • Indian corridor incharge
  • Manage & monitor all administrative service aspects of the branch.
  • Establish good relationships with local business communities.
  • Manage foreign currency funding to the head office on a daily basis

Sr. Sales & Customer Care Representative (U.S Voice Process)

OPK E SERVICES Pvt Ltd
07.2007 - 04.2013
  • Company Overview: IT Services and IT Consulting
  • Receives, processes and verifies the accuracy of orders from customers utilizing the organization’s internal CRM/ main frame systems and customer purchase orders.
  • Ensures and provides quality service to both internal and external customers.
  • Provide customer support over telephone and through emails.
  • Acquire new customers and retain existing accounts throughout U.S. and Canada.
  • Get quotes from various shipping companies located in US, such as UPS, Fedex, USPS and DHL.

Education

Post Graduate Diploma - Computer Applications

Punjab University
03.2008

Bachelors of Arts -

Punjab University
03.2007

Skills

  • Budget support
  • Workforce engagement
  • Effective multitasking
  • Business development knowledge
  • Client relationship development
  • Sales data analysis

Certification

  • Customers Service Training
  • Anti money Laundering Policies
  • (AML) Cashier Training
  • Treasury dealing
  • WPS (wages protection system)

Timeline

Assistant Manager

Diageo India Pvt Ltd
02.2025 - Current

Sales Executive

Diageo India Pvt Ltd
06.2018 - 01.2025

Sr. Customer Service Specialist (U.S Voice Process)

PC Panda LLC
04.2016 - 01.2018

Sr. Officer-Service Supervisor, Branch Operations

UAE EXCHANGE CENTRE L.L.C
01.2014 - 03.2015

Sr. Sales & Customer Care Representative (U.S Voice Process)

OPK E SERVICES Pvt Ltd
07.2007 - 04.2013

Post Graduate Diploma - Computer Applications

Punjab University

Bachelors of Arts -

Punjab University

Hobbies and Interests

Volunteering, community service and cycling.

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