HARSH BATHIJA
Mumbai
Summary
With over 9 years of experience in marketing and communications, I bring a forward-thinking approach to building impactful brand strategies, integrating innovative IPs, and driving meaningful community engagement. Expertise lies in crafting consumer-driven marketing initiatives that capture attention and resonate deeply with the target audience. Leverage insights and emerging trends to captivate today's digital audiences for maximum reach and engagement. Background includes extensive experience in integrated marketing, strategic business planning, and creating high-impact brand partnerships that foster authentic connections.
Overview
8
8
years of professional experience
Work History
Sr. Marketing Manager
Phillips Machine Tools
02.2024 - Current
- Built a $25M B2B sales pipeline in4 months by leading a strategic funnel roadmap, enhancing lead generation and conversion, and positioning the brand in key global markets including MEA, Africa, US, and Malaysia
- Established a network of high-level ministers across Skill Development, Technical Education, and Labor & Employment departments, securing mutually beneficial proposals for our offerings
- Spearheaded "Skilling India" programs focused on Industry4.0 and "Make in India" initiatives, equipping youth with advanced manufacturing skills for hi-tech industries
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
Sr. Manager - Marketing & Partnerships
HRX
01.2023 - 12.2023
- Developed and executed comprehensive marketing strategies, significantly boosting brand awareness and market penetration on key platforms such as Myntra, Flipkart, and Amazon, establishing a dominant presence within the first year
- Forged high-impact partnerships with leading brands like Noise, Myntra, Flipkart, Eatfit, Cult.fit, and Baccarose, driving a30% expansion of HRX's portfolio and doubling category revenue
- Led HRX's seamless omnichannel transformation in just6-7 months, delivering a21% increase in sales through the successful launch of physical stores, gyms, and cafes
- Pioneered HRX's first-ever Marathon IP, garnering widespread media attention, attracting7,000 participants, and increasing brand engagement by28%
- Elevated engagement across HRX's fitness community, driving significant growth in active participation and fostering deeper brand loyalty across key segments like Running, Yoga, Calisthenics, and Cycling
Associate Manager - Marketing
Nykaa (NykaaMan & Nykaa Fashion)
09.2021 - 12.2022
- Revamped the brand's digital presence across all consumer touchpoints, boosting engagement and brand voice on App, Social, CRM, Performance, and Partnerships channels
- Spearheaded monthly sales initiatives and product launches & introduced identified categories such as Grooming, Gadgets, Casual Fashion, and Health & Wellness
- Pioneered the integration of social commerce by launching a creator-driven platform on the app, contributing to a3% revenue increase in the very first month
- Spearheaded the Nykaa Affiliate Program for both NykaaMan and NykaaFashion, leveraging a fully automated dashboard to streamline partnerships and amplify brand visibility
- This initiative drove a12% uplift in sales, expanding brand awareness through organic, influencer-led content across digital channels
- Implemented data-driven performance enhancements, boosting ROAS from3 to8 and reducing CAC by27% through targeted customer segmentation and refined communication strategies
- Drove a23% reduction in returns via strategic product activations, while innovative bank partnerships and conversion tactics raised AOV from600 to850
- Improved retention of lapsed customers through tactical CRM campaigns
Lead - Media Strategy & Brand Partnerships
Dentsu (Watconsult)
02.2017 - 09.2021
- Spearheaded the strategic development and execution of media and brand partnerships, driving innovative solutions that resulted in a 28% revenue increase for high-profile clients through upselling new services
- Pioneered industry-first digital innovations, leveraging strategic insights and creative acumen to deliver massive brand awareness and measurable business impact, helping clients maintain a competitive edge
- Led cross-functional teams in crafting data-driven campaign strategies, ensuring alignment with client goals, market trends, and consumer behavior for optimal campaign performance
- Acted as the bridge between creative, media, and client marketing teams, orchestrating seamless project execution and fostering collaboration across all stakeholders
- Led successful pitches to both current and prospective clients, securing multimillion-dollar business wins by showcasing innovative media strategies and creative ideas
- Demonstrated strong negotiation and client retention skills, preventing the loss of a $1M account to a competitor by highlighting the agency's unique value proposition, industry expertise, and media leverage
- Conducted market research and consumer insights analysis to ensure campaigns were targeted effectively, resulting in improved audience engagement and campaign success
- Created efficient campaign management tools and processes, streamlining project execution and enhancing overall client satisfaction and communication flow
- Key brands - Tata motors, Saffola , Bestseller Group, JSW Paints, Nikon, Mother Dairy, HDFC Ergo, Starbucks, Yamaha, HP & more.
Education
Masters in Management studies - Marketing
LLIM (Lala Lajpatrai Institute of Management)
01.2017
BMS - Finance
K.C.College
01.2013
Skills
- E-commerce strategy
- Strategic marketing
- Strategic Partnerships & Collaborations
- Budget Management & Optimization
- Business Strategy
- Media Planning & Analysis
- Community Building & Management
- Insights-based Funnel Optimization
- Customer-Centric Approach
- Product marketing
- Social media expert
Accomplishments
- HRX - Strategically launched new fitness categories, driving a 38% revenue increase and achieving deeper market penetration within 3 quarters.
- Nykaa - Strategically drove NykaaMan's growth from a ₹48 crore run rate to a ₹100 crore revenue milestone within just 8 months by identifying and leveraging key user acquisition categories and strategic brand partnerships.
- Dentsu - Managed key clients for more than 3+ years, winning10 prestigious global advertising awards for insight-driven integrated campaigns.
Hobbies and Interests
Adventure sports, Active life, Biohacking, Art & creative, Tech & Volunteer work.
Timeline
Sr. Marketing Manager
Phillips Machine Tools
02.2024 - Current
Sr. Manager - Marketing & Partnerships
HRX
01.2023 - 12.2023
Associate Manager - Marketing
Nykaa (NykaaMan & Nykaa Fashion)
09.2021 - 12.2022
Lead - Media Strategy & Brand Partnerships
Dentsu (Watconsult)
02.2017 - 09.2021
BMS - Finance
K.C.College
Masters in Management studies - Marketing
LLIM (Lala Lajpatrai Institute of Management)
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