Harsh Bhatt

• Primary task is to manage all digital marketing channels & traditional media for career express.
• Executing paid ads & social media campaigns for lead generation/Brand awareness/Course promotions/webinars across all digital channels
• Managing company's social media presence across Instagram/YouTube/linked in by creating monthly content calendar.
• Worked on offline marketing promotion channels (ATL and BTL activities) for local market awareness. (outdoor advertising/print media/leaflets).
• Collaborate with external vendors for promotional materials like (brochure/flyers/marketing collaterals/banner hoardings)
• Worked on improving Technical SEO , Youtube SEO , local SEO which helped in increase overall organic traffic to website.
• Analyzing and tracking metrics/KPI for social media , Ads campaign/ Website monthly basis to identify areas for improvement.
• Handled website revamp project to improve UX , Conversion rate by introducing multiple lead capture forms , lead magnets , relevant Call-to-Actions.
• Participated in company events for exhibitions (Career expo)/Alumni meets event for branding and promotions.

Some Key achievements:

• Achieved a follower growth rate of 61% in first 6 months for linked in / Youtube.
• Generated 100+ leads for NST (national scholarship test) campaign across all digital marketing channels.
• Improved campaign performance & quality of leads by running exam specific campaign (IPMAT/CUET/NPAT) which increased CTR , and reduced CPL
• Worked closely on integration of CRM and WhatsApp API to increase funnel conversions ,lead nurturing via chatbots , automations for smooth admin operations.

• Website & content optimisation to highlight USP's for Brand SRK & its CSR affilaites (SRKKF, SRKIS).
• Looking after marketing automation strategy for E-mail marketing & whatsapp chatbot.
• Competitor analysis of other websites in diamond industry & made a gap analysis report.
• Coordinate with external vendors for Coffee table book , flyers ,PR agencies for corporate branding