Harsh Chaudhary
GURUGRAM
Summary
Business Analyst with expertise in sales performance, market intelligence, and import analysis, driving data-driven decisions across dynamic markets. Experienced in crop pricing, demand-supply evaluation, and global trade trends to support strategic planning. Proficient in Excel, data visualization, and automation, with a strong ability to convert complex data into actionable insights, optimise processes, and enhance business performance through cross-functional collaboration.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Analyst
Yara Fertilizers India Pvt. Ltd.
Gurugram
03.2023 - Current
- Delivered actionable market intelligence and pricing insights by analysing sales trends, demand-supply dynamics, and competitor movements, enabling data-driven decision-making across regions.
- Monitored and analysed CN and speciality fertilisers imports, bulk fertilisers production, imports, and consumption, supporting procurement planning and improving visibility on competitors' stocks.
- Developed and implemented a crop pricing and farmer profitability tool for the field team, integrating real-time market data to enhance planning efficiency and the team's communication with farmers.
- Led performance tracking and business review reporting, creating high-impact presentations for senior stakeholders, and enabling informed strategic discussions.
- Analysed dealer-level pricing and channel performance, improving market positioning, and supporting revenue optimisation initiatives.
- Strengthened business performance at territory level by developing and implementing a Territory Performance Matrix covering key focus parameters to identify low performers.
- Automated data processes and reporting workflows using Excel and Power BI, improving efficiency and reducing manual effort.
- Supported scenario-based analysis and forecasting, linking weather patterns, crop cycles, and pricing trends to guide business planning by providing crop price forecasts for the next three months.
Senior Sales Executive
Yara Fertilizers India Pvt. Ltd.
Kapurthala
07.2022 - 03.2023
- Managed end-to-end sales in Kapurthala, focusing on Premium Products & Biologicals in key markets.
- Maintained and built a network of 9 dealers and 21 retailers to strengthen market reach.
- Conducted crop demonstrations (potato) to drive product adoption.
- Achieved business targets through effective territory management.
- Kept track of POS, ensuring efficient allocation of urea in the territory.
Management Trainee
Yara Fertilizers India Pvt. Ltd.
Ludhiana
07.2021 - 06.2022
- Managed end-to-end marketing activities across Punjab & Haryana, including Mandi campaigns, Van Visibility campaign, and regional promotions.
- Created the communication for the POP materials for available crops, and effectively maintained the flawless distribution at 35 locations.
- Led retail branding initiatives, successfully executing branding for over 200 stores.
- Designed and implemented targeted campaigns for key products to drive market penetration.
- Effectively managed the annual marketing budget, ensuring optimal ROI.
- Contributed to achieving 27% business growth in Punjab and Haryana during tenure.
Education
Master of Business Administration - Agri Business Management
IABM
Bikaner01-2021
Bachelor in Technology - Biotechnology
Sardar Vallabhbhai Patel University of Agri & Tech
Meerut, UP01-2019
Skills
- Data analysis
- MS Office
- Data Visualisation (Power BI)
- Price forecast
Languages
English
Proficient
C2
Hindi
Proficient
C2
Certification
- MS Excel
- Power BI
Hobbies and interests
- Reading Books
Timeline
Business Analyst
Yara Fertilizers India Pvt. Ltd.
03.2023 - Current
Senior Sales Executive
Yara Fertilizers India Pvt. Ltd.
07.2022 - 03.2023
Management Trainee
Yara Fertilizers India Pvt. Ltd.
07.2021 - 06.2022
Master of Business Administration - Agri Business Management
IABM
Bachelor in Technology - Biotechnology
Sardar Vallabhbhai Patel University of Agri & Tech