HARSH CHOUBEY
Gurgaon
Summary
Dynamic Marketing Specialist with an MBA in Marketing, skilled in demand generation, digital marketing, SEO, content marketing, campaign management, & analytics, focused on driving brand growth and enhancing engagement through innovative strategies. business outcomes aligned to revenue and growth KPIs.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist
G2
Gurugram
02.2026 - Current
- Assisted in creation of AI agents using Google AI Studio and Stitch to support automation in daily marketing tasks such as document edits, Content variations, etc.
- Developed and distributed comprehensive promotional kits for over 700+ SaaS Vendors, achieving a conversion rate exceeding 60% through strategic content marketing efforts.
- Built workflow automations using Claude Projects and Artifacts, streamlining marketing operations, and saving up to 4 hours on promotional material creation.
- Executed targeted email marketing campaigns, enhancing customer engagement, and improving conversion rates up to 50%.
- Developed and implemented comprehensive AEO and SEO promotional strategies, elevating brand visibility, and strengthening online presence.
- Collaborated with cross-functional teams and stakeholders to deliver impactful marketing projects aligned with business objectives.
- Utilized data analytics to rigorously track and measure marketing campaign and product performance, guiding strategic decision-making and reporting.
- Enhanced backlink profiles through targeted outreach, securing features on high-authority SaaS websites for the software category pages on Capterra and Software Advice.
- Partnered with the editorial team to curate AEO and SEO-optimized content, leveraging industry-relevant keywords to optimize organic search performance.
- Developed and executed vendor-targeted SEO marketing campaigns to enhance brand visibility and engagement, with a 50% conversion rate.
- Collaborated with cross-functional teams, such as content production and publishing teams, to align marketing strategies with respect to content launches.
Marketing Associate
Gartner, Inc.
Gurugram
06.2021 - 02.2026
- Led end-to-end email marketing campaigns across the vendor journey to attract, engage, and convert prospects, supporting lead generation and pipeline growth for Gartner Digital Markets Brands - Capterra, Software Advice, and GetApp, assisting over 4,600 conversions in 2025.
- Contributed to video content creation through utilisation of AI tools to help streamline processes, helping the content team reduce their production time by 8 hours.
- Owned the VIP (Very Important Products) outreach program, delivering 90.98% lead conversion on the Gartner Vendor Portal and driving record engagement rates of up to 89%, significantly increasing marketing asset adoption.
- Client awareness for UpCity - A service provider listing platform, lead their client awareness campaign involving earned badge promotion, bringing in early growth of 200+ conversions in the form of badge adoption and citations.
- Optimised email performance through continuous A/B testing (subject lines, messaging, cadence, audience filters), resulting in consistent outperformance against internal benchmarks and took email open rates and Click rates upto 89%.
- Owned campaign performance measurement and reporting, tracking KPIs such as open rate, CTR, conversion rate, and engagement using GA4, UTM tracking, and email dashboards.
- Built and maintained highly targeted audience segments using size, budget, behavioural, and engagement data, sustaining open and click-through rates of up to 78% across recurring campaigns.
- Executed contact creation and DNC refresh cycles using Sugar CRM, Eloqua, and Google Sheets, ensuring accuracy and reliability of data for increased campaign performance.
- Automated and streamlined contact discovery processes, supporting the timely delivery of updated MQLs to Business Development teams for further nurturing.
- Coordinated with sales and business development managers, database teams, and product UI/UX teams to refine messaging strategies and resolve vendor issues, improving the end-to-end digital experience across the client portal.
- Drove impactful content-led acquisition initiatives to enhance online authority and visibility through 500+ backlinks sourced from 380 unique referring domains.
- Client awareness marketing for UpCity - a service provider listing platform, led their client awareness campaign involving earned badge promotion, bringing in early growth of 200+ conversions in the form of badge adoption and citations.
- Marketed Branded Research content, generating an overall 4,600 backlinks in the form of marketing content and badge embed conversions and 30,000+ sessions, redirecting high-intent traffic to Gartner brand websites, client portal and supporting downstream pipeline awareness.
- Supported 3,000+ vendors with marketing assets (blogs, social creatives, email copy) across Capterra, GetApp, and Software Advice, ensuring brand compliance and performance tracking.
Education
MBA / PGDM - Marketing
Jaipuria Institute of Management
NoidaB.Com (Hons.) - Accounting
St. Xavier's College
RanchiSkills
- Email marketing
- Digital Acquisition
- Marketing Automations using Claudeai
- SEO strategy
- Data analytics
- Targeted outreach
- Campaign analytics
- A/B Testing & Experimentation
- Content Marketing
- Google Analytics (GA4)
- Database & CRM (Sugar)
- Cross-Functional Collaboration
- Google Analytics (GA4)
- Excel / Google Sheets
- Global Stakeholder Management
- Process Optimization
Certification
- Google Analytics (GA4) - Google SkillShop
- Digital Marketing - (Google Skillshop)
- Content Marketing using Gen AI - Coursera
- Nivea Blue Certification - Sales & Marketing
- The Complete Sales Funnel - Udemy
Websites, Portfolios and Profiles
LinkedIn Profile - https://www.linkedin.com/in/harsh-choubey/
Awards
- Hackathon Winner, 2026 for Scaling Video Marketing Content using AI Tools
- Outpace Award, 2026, Recognized for innovation in data-driven marketing and reporting using GA4
- Built Tech Selection, 2026, From scratch into a top-growing marketing content benchmarking a 40% YoY growth
- Winner, 2024, Gartner Social Media Quiz Contest
Hobbies and interests
- Playing Cricket and Table Tennis
- Mountain Trekking and Trips
- Travelling
- Cafe Hopping
Timeline
Marketing Specialist
G2
02.2026 - Current
Marketing Associate
Gartner, Inc.
06.2021 - 02.2026
MBA / PGDM - Marketing
Jaipuria Institute of Management
B.Com (Hons.) - Accounting
St. Xavier's College