Summary
Overview
Work History
Education
Skills
Awards
Interests
Timeline
Hi, I’m

Harsh Dharaiya

Marketing Strategist
Mumbai,MH
Harsh Dharaiya

Summary

Dynamic marketing professional with 4+ years of experience driving brand equity, digital innovation, media engagement, and television content in the financial services industry. Demonstrated expertise in executing high-impact campaigns and leveraging AI tools to streamline content creation. Proven ability to optimize marketing budgets while effectively collaborating across functions. Skilled in data analytics and strategic storytelling to enhance brand visibility and improve operational efficiency.

Overview

4
years of professional experience

Work History

National Securities Depository Ltd.

Assistant Manager
05.2023 - Current

Job overview

  • Conceptualized and introduced financial comics (NSDL Comics) as an innovative branding tool, resulting in a substantial increase in digital engagement and follower growth, which is the most liked content
  • Managed and optimized budgeting for social media ad campaigns, driving cost-effective investor education initiatives.
  • Collaborated with cross-functional teams to design and execute strategic investor education programs, fostering financial literacy across diverse demographics
  • Successfully onboarded WhatsApp Integrated Vendor to drive investor engagement and brand promotions
  • Executed 165+ annual campaigns targeting inactive demat accounts, delivering 1.72 Cr messages (FY 2024-25) with 71% open rate (industry avg: 45%), reactivating 7,000 accounts (₹1,700 Cr custody value) and updating 30,000 accounts with nominations (₹6,000 Cr)
  • Classified 98% campaigns under “Utility” category , reducing costs to ₹0.12/message (vs. ₹0.75 for Marketing)
  • Organized and managed Investor Awareness Programs in Tier 2 and Tier 3 cities, educating the public on securities markets while overseeing event budgeting, logistics, and execution
  • Utilized advanced data analytics to monitor and enhance social media engagement, optimizing outreach strategies for investor education
  • Designed and delivered high-impact presentations on Canva and reports for senior management, including the MD office
  • Maintained and submitted comprehensive social media MIS reports to SEBI, ensuring regulatory compliance and operational transparency
  • Developed and implemented AI-driven capital market content tailored to the depository sector, ensuring accuracy and relevance
  • Conducted monthly DP Training sessions to ensure compliance adherence and knowledge dissemination across stakeholders
  • Led end-to-end marketing strategies, optimizing brand positioning and audience engagement through targeted campaigns for Investor education via WhatsApp, Social Media and Events

BSE Ltd

Assistant Manager
11.2022 - 05.2023

Job overview

  • Curated compelling content, including graphics, videos (DVC Campaigns ) to Interact Investor Education
  • Monitored social media channels for trends, feedback, and opportunities, promptly responding to inquiries and comments to maintain positive brand sentiments
  • Collaborated with internal stakeholders to ensure alignment of social media efforts with marketing and PR
  • Analyzed key metrics and performance data to track the effectiveness of social media posts
  • Aligned social media strategies with PR initiatives during IPO launches, ensuring consistent messaging
  • Developed and executed comprehensive social media strategies to enhance brand visibility and engagement, aligning with organizational objectives

Motilal Oswal Home Finance

Management Trainee (Product)
07.2021 - 11.2022

Job overview

  • Managed ₹1.5 Cr marketing budget, for preparing the digital Ads and traditional Marketing Initiatives suitable in Tier 2 and 3 Cities
  • Launched “Home Loan Express” campaigns via digital hoardings/YouTube ads, which resulted in increasing inquiries
  • Collaborated with the developer team to identify and implement new opportunities and streamline partner onboarding processes digitally
  • Applied analytical and research skills to conduct marketing practices aimed at promoting home loans and non-home loans products effectively
  • Designed digital journeys on the website to enhance customer onboarding experience effectively
  • Revamped website UX/UI and Content , reducing onboarding drop-offs by 20% and boosting self-service adoption
  • Onboarding MO Partner through revamped Website
  • Authored 15+ BRDs to optimize mobile/web app journey
  • Managed marketing communication for channel partners and internal stakeholders to support the Sales Support Department
  • Developed content for PR communication initiatives in Motilal Oswal Home Finance, ensuring alignment with brand messaging and objectives
  • Identified strategies for the internal field sales team to achieve sales targets, implementing effective communications and incentives
  • Implemented various marketing practices such as digital wall painting, promotional hoardings, television, and digital video creation to enhance brand equity
  • Managed social media channels and achieved organic growth by curating and publishing engaging content, which resulted in organic growth of more than 50%
  • Evaluated overall Online Reputation Management outcomes and resolved customer issues related to mobile applications promptly and effectively
  • Played a key role in product management and marketing initiatives, focusing on home loans and non-home loans products

Motilal Oswal Financial Services Ltd

Intern
03.2020 - 05.2020

Job overview

  • Conduct a daily follow up with prospect customers and understand the Investment requirements on Equity Markets and Mutual Funds
  • Improved communication skills by constant client Interaction
  • Solving various queries of clients to Investment & Trading application

Education

The Byramjee Jejeebhoy College of Commerce

Bachelor of Commerce
01.2015 - 2018.01

University Overview

IBS Mumbai
Mumbai, India

Post Graduate Program in Management from MBA
01.2019 - 2021.01

University Overview

Skills

Problem-solving

Awards

Awards
French Exhibition: Tour de la France

Interests

World and Current Affairs

Open Mic

Timeline

Assistant Manager
National Securities Depository Ltd.
05.2023 - Current
Assistant Manager
BSE Ltd
11.2022 - 05.2023
Management Trainee (Product)
Motilal Oswal Home Finance
07.2021 - 11.2022
Intern
Motilal Oswal Financial Services Ltd
03.2020 - 05.2020
IBS Mumbai
Post Graduate Program in Management from MBA
01.2019 - 2021.01
The Byramjee Jejeebhoy College of Commerce
Bachelor of Commerce
01.2015 - 2018.01

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Harsh DharaiyaMarketing Strategist