Harsh Kajani
Mumbai
Summary
Productive Digital Marketing Executive with 4+ years of strong industry experience & expertise identifying market trends and customer needs to create highly targeted Google Ads campaigns. Versatile professional well-versed in all aspects of online marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
5
5
years of professional experience
Work History
Google Ads Manager
Gowebbo & Co
Remote
05.2022 - Current
- Led a team of 22 members overseeing 160 Google Ad projects, ensuring the successful execution of campaign strategies aligned with client expectations.
- Managed multiple accounts and a total monthly budget ranging from $40,000 to $50,000.
- Efficiently handled all aspects of Ad campaign setup, management, and optimization, including the ad copy writing.
- Conducted daily team sessions to review & brainstorm strategies to maximize campaign's performance.
- Oversaw and managed the hiring process for Google Ads Executives.
- Developed and maintained a monthly report tracker to monitor progress and consistently exceed month-on-month growth targets.
Sr. Digital Marketing Executive
American Accreditation Association
Remote
06.2020 - 05.2022
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Leveraged MailChimp to implement email campaigns and monitor performance.
- Strategized & Executed successful ad campaigns in Facebook & Google Ads to generate ROI of almost 40%.
Digital Marketing Manager
Black Motions
Mumbai
01.2019 - 05.2020
- Executed multichannel social media campaign increasing the brand awareness.
- Designed the email marketing strategy leading to 37% increase in open rate which generated 8% extra sales
- Developed SEO strategies to maximize organic growth, including Blog writing, Backlink creation, on page optimization, etc
- Paid campaigns on Google & Facebook to create brand awareness & maximise overall conversions to meet monthly KPI's
- Built content calendar and ensured timely delivery of content across all social media platforms in a systematic manner
Education
Bachelor of Management Studies - Marketing
University of Mumbai
12.2023
Skills
- Google ads
- Google Analytics/Tag Manager
- Paid Media Ads
- MS Office
- CRM
- Content Management & Creative Writing
- Social Media Marketing
- Communication skills
Leadership And Activity
Built & Ran Social Media Campaigns for Blood Donation Rally. Led the team of 7 enthusiastic minds, supported by known politician & social activist. Campaign got published in news article & was appreciated by former CM of Maharashtra.
Languages
Hindi, English, Gujarati, Marathi
First Language
Timeline
Google Ads Manager
Gowebbo & Co
05.2022 - Current
Sr. Digital Marketing Executive
American Accreditation Association
06.2020 - 05.2022
Digital Marketing Manager
Black Motions
01.2019 - 05.2020
Bachelor of Management Studies - Marketing
University of Mumbai
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