Work History
Education
Skills
Projects
Timeline
11

HARSH PANDITA

Mumbai

Work History

Business Development Associate

Yocket
Mumbai
07.2025 - Current
  • Executed WhatsApp & email communication flows that improved response rates and reduced funnel drop-offs across student journeys.
  • Conducted mini A/B tests on scripts, messaging tone, and follow-up timing to identify high-conversion communication patterns.
  • Analyzed CRM dashboards to track lead quality, conversion %, and behavior trends, providing insights that refined marketing targeting.
  • Partnered with product & marketing teams to map student persona pain points and improve journey flows.
  • Strengthened B2C conversions through optimized communication cadence, objection handling, and engagement strategies

Market Research Intern

Commutec
Navi Mumbai
02.2024 - 09.2024
  • Analyzed large datasets using Python & Pandas to surface behavioral patterns for 50+ client organizations.
  • Built insight-rich Power BI dashboards showing KPIs like engagement levels, workflow bottlenecks, and performance metrics.
  • Provided recommendations that improved campaign efficiency and stakeholder workflows.
  • Collaborated cross-functionally to validate data, refine requirements, and ensure insights translated into execution.

Crowdfunding Intern

Muskurahat Foundation
Remote
  • Managed donor communication and ensured compliance for fundraising campaigns.
  • Tracked campaign data to identify contribution patterns and minimize financial risks.
  • Supported campaign documentation, reporting, and stakeholder communication.

Education

Bachelor's of Technology - Computer Engineering

Vidyalankar Institute of Technology
05-2023

Skills

Marketing & Brand
Brand Strategy Consumer Insights Campaign Planning Content Strategy Positioning Competitor Research Narrative Building

Analytics & Tools
Excel Google Sheets SQL (Basics) Power BI Tableau Python (Pandas, NumPy) CRM Operations Funnel Analysis

Capabilities
A/B Testing Dashboarding User Journey Mapping Communication Optimization Data Interpretation Cross-team Collaboration

Projects

End-to-End Acne Care Line Development (Product + GTM) - https://www.linkedin.com/posts/harsh-pandita-676582209_clearline-by-minimalist-product-and-marketing-activity-7397313579990904832-93Tl?utm_source=share&utm_medium=member_desktop&rcm=ACoAADTxpToB2P3FjbixEpTfhuDjM-bcN_YzudI

  • Designed a full clinical anti-acne system inspired by Minimalist’s philosophy and gaps in the Indian market.
  • Defined formulation rationale, RTBs, safety logic, functional benefits, and pricing architecture.
  • Created complete go-to-market and digital launch campaign across IG, YT, Reddit, and brand website.
  • Delivered a 20+ slide deck with research insights, competitor benchmarking, and consumer personas.

Marketing performance intelligence dashboard (Excel)

  • Built a multi-sheet Excel dashboard to track key KPIs like revenue trends, target achievement %, growth deviations and engagement patterns.
  • Automated reporting using pivot tables, formulas and macros to reduce manual work and improve data accuracy.
  • Identified performance insights through scenario analysis, conditional formatting and comparative regional breakdowns for faster decision-making.

Timeline

Business Development Associate

Yocket
07.2025 - Current

Market Research Intern

Commutec
02.2024 - 09.2024

Bachelor's of Technology - Computer Engineering

Vidyalankar Institute of Technology

Crowdfunding Intern

Muskurahat Foundation

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