Harsh Sharma
Performance Marketer / Sr. Media Buyer
Vadodara
Summary
Performance Marketing Specialist with 6 years of experience driving results across Meta, TikTok, Google Ads, and Native platforms.
Expert in developing marketing strategies, conducting creative and audience research, and crafting effective value propositions and offers.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Media Buying Specialist
Conversionly
6 2023 - Current
- Managing full campaign execution, including strategy development and optimization
- Conducting research for Marketing Strategies and oversee client communication via Slack, Zoom, and Loom
- Developing value propositions and offers, handle funnel creation, and nurture sequences with Go High Level
- Using ClickUp for efficient project management.
- Generated 5X ROAS and above 30% close rate for clients.
Sr. Media Optimizer
Gimbal Media Pvt. Ltd.
03.2021 - 06.2023
- Overseeing full campaign execution, from strategy development to optimization, achieving a 30% increase in ROI across multiple projects.
- Leading a team of 4-5 People and serve as the key point of contact for clients, driving 95% client satisfaction rates.
- Conducting research to refine marketing strategies, leading to around 20% improvement in lead quality.
- Developing value propositions and manage funnel creation and offer development, contributing to a 15% increase in conversion rates.
Social Media Marketing - Paid Ads
Kanan International Pvt. Ltd.
02.2020 - 03.2021
- Oversee complete campaign setup, build, and daily optimization, improving lead quality through feedback loops with the telecalling team.
- Integrate CRM systems with Facebook lead forms, streamlining lead management and enhancing campaign efficiency.
Education
BBA - Marketing
Sardar Patel University
Anand, India 05.2015 - 05.2018
Advanced Diploma In Digital Marketing -
Ahmedabad School of Digital Marketing
Vadodara, India 04.2019 - 05.2020
Skills
Campaign Optimization
Strategic Planning
Creative Research
Audience Research
Value Proposition Development
Platform Management (Meta, TikTok, Google Ads, Native)
Marketing Strategy Formulation
Data-Driven Decision Making
Tools and platforms
- Meta (Facebook Ads Manager)
- TikTok Ads Manager
- Google Ads
- Native Advertising Platforms
- Go High Level
- ClickUp
- Slack
- Zappier
- WordPress
- Google Analytics
- Google Tag Manager
Certification
Meta - Discovery Commerce Specialist
Timeline
Sr. Media Optimizer
Gimbal Media Pvt. Ltd.
03.2021 - 06.2023
Social Media Marketing - Paid Ads
Kanan International Pvt. Ltd.
02.2020 - 03.2021
Advanced Diploma In Digital Marketing -
Ahmedabad School of Digital Marketing
04.2019 - 05.2020
BBA - Marketing
Sardar Patel University
05.2015 - 05.2018
Media Buying Specialist
Conversionly
6 2023 - Current