Harsh Vardhan
Ghaziabad
Summary
Accomplished Marketing Manager with extensive experience in sales, business development, and strategic planning across various industries including aluminium, electrical insulation, and consumer electronics. Proven track record in industrial OEM sales, account management, client servicing, and international sales. Adept at developing and executing pricing strategies, market segmentation, and product marketing. Skilled in supply chain management and new product development. Proficient in digital marketing and communication with a strong foundation in computer applications and competitive analysis. Career goal: to leverage expertise in marketing strategy to drive growth and innovation within a dynamic organization. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
14
14
years of professional experience
Work History
MARKETING MANAGER (Sales & BD)
MAAN ALUMINIUM LTD
04.2024 - Current
- Industrial OEM sales in Across India
- Business Development
- Account Management
- Client Servicing
- Collection
- Strategic Planning (Segmentation of the market and customers, Profiling of the market segments, Development of the actual marketing strategy)
- Pricing Strategy (Account segments, Ability to Pay, Market conditions, competitor actions, trade margins and Pan India Sales, Product Marketing, and Business Strategy, Export sales, International Sales, Supply Chain Management etc.)
- Govt & PSU(Railways,NHAI,NBCC,Defence etc.) sales, tendering, Biding, Using Gem portal
Sr. Sales Manager (Sales & Marketing)
Neoflex Industries LLP
06.2022 - 04.2024
- Company Overview: Electrical Insulation Paper & Copper wire
- Industrial OEM sales in Across India
- Business Development
- Account Management
- Client Servicing
- Collection
- Strategic Planning (Segmentation of the market and customers, Profiling of the market segments, Development of the actual marketing strategy)
- Pricing Strategy (Account segments, Ability to Pay, Market conditions, competitor actions, trade margins and Pan India Sales, Product Marketing, and Business Strategy, Export sales, International Sales, Supply Chain Management, etc)
- Electrical Insulation Paper & Copper wire
- Govt & PSU(Railways,NHAI,NBCC,Defence etc.) sales, tendering, Biding, Using Gem portal
- Electrical Insulation Paper & Copper wire
Manager (Sales & Marketing)
Beico Industries Pvt Ltd
09.2017 - 05.2022
- Company Overview: Electrical Insulation Paper & Copper wire
- Industrial OEM sales in North India
- Business Development
- Account Management
- Client Servicing
- Collection
- Strategic Planning (Segmentation of the market and customers, Profiling of the market segments, Development of the actual marketing strategy)
- Govt & PSU(Railways,NHAI,NBCC,Defence etc.) sales, tendering, Biding, Using Gem portal
- Product Marketing
- Business Strategy
- Export Sales
- Supply Chain Management etc
- Electrical Insulation Paper & Copper wire 8.1, using of Advance Excel through Tally, Online Marketing (Google, Facebook, BlogSpot & Twitter)
- Leadership and mentoring
- Budget control
- Marketing strategy development
- Market and competitive analysis
- Social media engagement
- Quantitative and qualitative market research
- Complex negotiations
- Social media platforms expertise
- Brand positioning
- Sales techniques
- Advertising expertise
- Brand-building strategies
- Product Requirements Document (PRD)
- Integrated marketing communications
- Start-up background
- Public relations tactics
- Product launch expertise
- Account management
- Trade show planning
- Product marketing specialist
- Prospect targeting
- Global marketing
- Customer segmentation
- Customer engagement and interaction
- New account development
- Decision-Making authority
- Marketing and sales strategies
- Customer service orientated
- Customer orientation
- Product lifecycle management
- Crisis communication handling
- Market research analysis
- Promotional strategies
- Deadline-driven
- Market research methodologies
- Market positioning
- Corporate messaging
- Market segmentation knowledge
- Data analytics platforms
- Creative visioning
- Event planning and execution
- Quantitative analysis
- Market research analysing
- Innovative and creative
- Market analysis
- Product launches
- Competitive and trend analysis
- Presentations and proposals
- Pricing strategies
- Project leadership
- Google Analytics
- Electrical Insulation Paper & Copper wire
Assistant Manager (Sales & Marketing)
Tiger India Pvt Ltd
Gurgaon
04.2015 - 08.2017
- Company Overview: Consumer Electronics & Flask Products
- Channel Sales
- Corporate and institutional
- Trade and distribution
- Product Management
- Strategic Planning
- Pricing Strategy
- Product Marketing
- Business Strategy
- New Product Development
- Consumer/Market Research
- Modern Trade
- Branding and promotional Activities
- Events
- BTL Activities
- Supply Chain Management, etc
- Consumer Electronics & Flask Products
- Consumer Electronics & Flask Products
Senior Executive (Sales & Marketing)
Seela Infratech Pvt Ltd
Delhi
01.2011 - 04.2015
- Company Overview: Consumer Electronics & Optic fabric Cable and other Electronic Products
- Corporate sales
- Making Dealer & Distributor
- Client acquisition
- Client servicing
- Channel sales
- Field sales
- Institutional Sales
- Inside Sales
- Payment collection
- BTL activities
- Supply Chain Management etc
- Consumer Electronics & Optic fabric Cable and other Electronic Products
- Consumer Electronics & Optic fabric Cable and other Electronic Products
Education
Post Graduate Programs in Business Management -
NSB NIILM School of Business
New Delhi01.2011
Bachelor of Commerce - Marketing & International Business
T. M University
Bhagalpur, Bihar01.2009
Master in Business Administration -
Guru Jambheshwar University
Skills
- Computer Accounting with Tally
- Digital Marketing & Communication
- Working knowledge in Windows-98
- Working knowledge in Windows XP
- MS Office
- Tally
- Strategic planning
- Market analysis
- Pricing strategy
- Sales techniques
- Product marketing
- Customer segmentation
- Negotiation skills
- Account management
- Client servicing
- Data analysis
- Brand positioning
- Market research
- Team leadership
- Partnership development
- Product development
- Marketing campaign development
- Budget administration
- Marketing analytics
- Market data collection
- Competitor analysis
References
Mr. Sunny Dheer, Electro part Pvt Ltd, Country Head, Delhi, 9310442155
Hobbies and Interests
- Active member of Prayaas (Prayaas is initiative student of NIILM)
- Activity of Prayaas Team (SEMINAR/WORK SHOP/DEBATE)
- Alumni talk
- Bansant Panchmi puja celebration in college
- Volunteer in SAP (SPSS) conference
- Management Aptitude and Skills Test conference (MAST)
- Oyster Connect
- Oyster Talk conference
- Panel Discussion
- Rejuvenating session
- Interacting with new people
- Listening to music
Languages
- English
- Hindi
Personal Information
- Father's Name: Mr. Chandra Bhushan Singh
- Mother's Name: Ms. Aruna Singh
- Date of Birth: 03/23/88
Timeline
MARKETING MANAGER (Sales & BD)
MAAN ALUMINIUM LTD
04.2024 - Current
Sr. Sales Manager (Sales & Marketing)
Neoflex Industries LLP
06.2022 - 04.2024
Manager (Sales & Marketing)
Beico Industries Pvt Ltd
09.2017 - 05.2022
Assistant Manager (Sales & Marketing)
Tiger India Pvt Ltd
04.2015 - 08.2017
Senior Executive (Sales & Marketing)
Seela Infratech Pvt Ltd
01.2011 - 04.2015
Post Graduate Programs in Business Management -
NSB NIILM School of Business
Bachelor of Commerce - Marketing & International Business
T. M University
Master in Business Administration -
Guru Jambheshwar University
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