Collaborate with stakeholders (business users, IT, and leadership) to understand their needs and challenges related to customer interactions and data management.
Participate in the implementation, customisation, and optimisation of CRM systems (e.g., Salesforce for Financial Services).
Ensure the CRM system is integrated with other banking Products and processes.
Pinpoint CRM process improvement areas to boost customer experience.
Identify and mitigate potential risks related to CRM usage.
Document and analyse business requirements to ensure CRM solutions meet the bank's objectives.
Generate reports and dashboards to track key CRM metrics and business performance.
Act as a liaison between business users, IT teams, and CRM vendors for each and every Product.
Senior Associate
HSBC
04.2023 - 09.2024
Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
Consistently maintained strong relationships with clients, ensuring clear communication and timely updates on project progress.
Project: Loan Origination System (Automated personal loan)
Designed and implemented STP(Straight Through Process) journey for HSBC Personal Loans, enhancing efficiency and user experience.
Deep understanding of stakeholder needs, delivering tailored banking solutions
Delivered BRD, FRD, and User Stories in JIRA, APIs (KYC, KARZA, Perfios, eNACH) and streamline loan origination processes.
Initiated post-go-live change requests through feasibility studies and collaboration with HSBC IT via escalation portals.
Participated in sprint planning, reviews, daily stand-ups, and retrospectives to resolve project roadblocks.
Stakeholders Management and Requirements Gathering through various Elicitation techniques like
Key Account & Marketing Manager at Kuvos Tech (A DYNAMIK LABS GROUP OF COMPANY)Key Account & Marketing Manager at Kuvos Tech (A DYNAMIK LABS GROUP OF COMPANY)