HARSHA KEDAR
Summary
Experienced marketing professional with 8 years in the automotive industry, currently leading marketing operations for Param Automotive Mahindra & Mahindra. Specializes in brand marketing, ATL/BTL activations, and digital strategies that drive sales and engage customers. Proven track record of leading teams, executing multi-channel campaigns, and earning recognition for exceptional performance in various regional markets.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Head (Digital & Brand)
Mahindra & Mahindra
03.2021 - Current
- - Leading brand & marketing strategy across 7 outlets (PV & CV)
- - Executing ATL campaigns (print, radio, outdoor) and BTL events (society drives, roadshows)
- - Overseeing digital marketing operations: social media, paid ads, SEO, ORM, lead generation
- - Driving KPIs: lead conversion, ETBR tracking, and online-to-offline sales integration
- - Coordinating with OEMs for campaign alignment and reporting
- - Mentoring team managing digital leads, events, and brand presence
Executive – Sales & Marketing
Jaguar Land Rover
08.2019 - 02.2021
- - Managed high-value customer leads and test drive experiences
- - Supported marketing activities, complaint resolution, and NPS improvement initiatives
Executive – Sales
NEXA
05.2018 - 07.2019
- - Focused on lead generation, cold calling, and achieving sales targets
- - Maintained customer satisfaction scores (NPS, NIF) and conducted PSF follow-ups
Education
BASM - Victimology
Raksha Shakti University
HSC - Commerce
KGS Ahmedabad
SSC - undefined
KGS Ahmedabad
Skills
- Strategic Brand Development & Campaign Execution
- ATL & BTL Marketing Activities (events, exhibitions, activations)
- Social media and paid advertising expertise
- Power BI & Data-Driven Insights
- Collaboration across diverse teams
- Customer engagement strategies
- Marketing analytics
- Media planning
- Advertising campaigns
- Social media marketing proficiency
- Branding
Accomplishments
- Best DEM West Zone – FY 2025 (Mahindra)
- Best Performance in Digital Sales – FY 2025, Gujarat Mahindra
- Increased digital sales conversion rate by 30% YoY across 7 outlets
- Executed 15+ ATL/BTL activations annually, boosting brand recall and customer footfall
Certification
- Digital Marketing Certified
- Power BI Certified
- CCC
LANGUAGES
English
Hindi
Marathi
Gujarati
Timeline
Marketing Head (Digital & Brand)
Mahindra & Mahindra
03.2021 - Current
Executive – Sales & Marketing
Jaguar Land Rover
08.2019 - 02.2021
Executive – Sales
NEXA
05.2018 - 07.2019
HSC - Commerce
KGS Ahmedabad
SSC - undefined
KGS Ahmedabad
BASM - Victimology
Raksha Shakti University
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