HARSHA. K.R
Product Manager
Bengaluru,KA
Summary
To gain the position of a Senior Engineer or Manager with a view to utilize my progressive years of professional experience in Technical and to be able to help a Company achieve its revenue and design win goals and make sure it is a win – win relationship with their clients to maintain business and help it grow. Innovative Product Manager well-versed in technical marketing and campaign development. Results-driven in bringing products to customers and enabling strong sales with perfect positioning and branding. Highly knowledgeable and articulate with both technical and non-technical personnel. Accomplished Technical Marketing Manager equipped with excellent project management, leadership and problem-solving abilities. Successful at driving go-to-marketing strategies through cross-functional collaboration and decisive, strategic campaign planning. Promotes products with on-point messaging. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
14
14
years of professional experience
Work History
Technical Marketing Manager/Product Manager
WE Components India Pvt Ltd
bangalore, karnataka
04.2012 - Current
- Focused Line : MCU (Renesas), Memories (Hynix), GSM Module (Telit) And other active parts,
- Job Profile :.
- To work directly with customers, so that they do not have problem with complicated work system.
- To train the team and work with them to get positive results.
- To coordinate with sales team so that customer needs are met.
- Ensure that there is accuracy in the work system.
- Responsible to maintain budget of the project and follow accordingly.
- To prepare relevant reports, documents, presentation and data for training sessions.
- Attend different meetings, campaigns, conferences, seminars etc, for the promotion of products and applications.
- Implement innovative ways to optimize the use of wireless network.
- To coordinate with responsible team for overall analysis of application and system installation.
- Following up with customer’s activities and planning up for sales.
- Maintain database of customer information for future use.
- Built and executed go-to-market plans driving cross-functional alignment.
- Drove awareness for technical products and product lines within context of broader product portfolio.
- Crafted messaging to differentiate products from competition and substitutes.
- Developed, executed and optimized product launch plans across multiple segments.
- Identified and leveraged key proof points within customer success stories to improve product positioning.
- Contextualized and integrated product line roadmap within broader portfolio.
- Connected technical audience with [Type] technology by telling compelling stories.
- Worked with border team to develop innovative methods for showcasing power of [Product or Service].
- Supported sales, solution architects and customers as primary technical marketing professional within [Area of expertise].
- Partnered closely with managers and marketers to understand marketing strategies, distill key functionality and help develop core positioning approaches.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Increased profit margins by 20% through maximizing new product introductions.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Mentored local personnel on best practices and protocols to maximize productivity.
Field Application Engineer
Rabyte Electronics Pvt Ltd
09.2009 - 04.2012
- Focused line : MCU (Renesas, Fujitsu), Memories (Winbond, Hynix), GSM module (Telit), and other active parts, Job Profile :.
- Attended AE Workshop held by Renesas in Singapore for Controller & Product Training.
- Working as a AE for various semiconductors like Telit, Renesas Microcontrollers active & Passive components which includes Programming, software support, Schematic designing and hardware support.
- Customer support includes sample board of the project, software training and hardware support till & after sales.
Field Application Engineer
Team technology
Bangalore
09.2007 - 09.2009
- Focused Line : GSM modules (Sierra Wireless) and GPS module (Navman), Worked as a application engineer for Sierrawireless Airprime (wavecom) GSM, GPRS and GPS modules.
- Trained Automotive customers on programming in Open AT & using M2M studio for developing application.
- End product board design, schematic reviews.
- Embedded C/C++ programming on ARM9 processor for Sierrawireless/Wavecom modules.
- Supporting customers in hardware designing & schematic review before productions.
- Supporting customers in software issues, technical helps and training on using tools & software’s regarding GSM & GPRS modules.
- Technology worked: 1.
- Vehicle Tracking Systems 2.
- AMR (Automated Meter Reading) 4.
- GSM based FIRE Sensors.
Education
E-MBA - Marketing
ITM Business School, ITM University
Bachelor of Engineering - Electronics & Communication
Adichunchanagiri Institute of Technology- Chickmagalur
University : Visveswaraiah Technological University
Skills
Marketing and promotions
Technical plan execution aptitude
Technical troubleshooting
Technical knowledge
Marketing campaign development
Technical report preparation
Online marketing strategies
Customer technical support
Technical Specification Development
Affiliations
Excellent knowledge of software and hardware.
Automotive projects like VTS, Cluster design technical support.
Technical support given to Renesas controller for automotive customers
Excellent written and communication skills.
Strong knowledge of different programming knowledge
Ability to maintain good relationship with clients and other departments.
Strong knowledge of software cycle.
Excellent analytical skills.
Able to solve engineering problems.
Able to manage time and resource proportionately.
Good at using laboratory and equipment to generate valuable data.
Hands on Experience on communications like RS232, i2c, SPI, etc...
Have experience on GSM/GPRS and GPS modules protocols and worked with some client for
AMR, AVL projects.
Timeline
Technical Marketing Manager/Product Manager
WE Components India Pvt Ltd
04.2012 - Current
Field Application Engineer
Rabyte Electronics Pvt Ltd
09.2009 - 04.2012
Field Application Engineer
Team technology
09.2007 - 09.2009
E-MBA - Marketing
ITM Business School, ITM University
Bachelor of Engineering - Electronics & Communication
Adichunchanagiri Institute of Technology- Chickmagalur
University : Visveswaraiah Technological University