Harsha Pottikkada
Mumbai
Summary
Accomplished marketing strategist with a proven track record at HDFC Life Insurance Company, adept in brand positioning and strategic planning. Leveraged market research and analysis to launch successful campaigns, enhancing brand identity and lead generation. Skilled in event management and fostering client relations, significantly improving brand visibility and stakeholder satisfaction.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Deputy Manager
HDFC Life Insurance Company
Mumbai
11.2023 - 09.2024
- Results-driven marketing professional with expertise in brand positioning and strategic planning.
- Adept at market analysis and aligning brand messaging with organizational goals.
- Developed marketing objectives and executed 360-degree marketing and branding campaigns for channel partners.
- Developed comprehensive marketing plans for new product launches.
- Created various marketing collaterals, such as brochures, leaflets, teasers, posters, and DYKs, in alignment with stakeholder inputs.
- Obtained necessary approvals from the Product and Compliance teams for the circulation of marketing collaterals, both internally and externally.
- Conducted a thorough competitor analysis to identify customer requirements and enhance brand promotion strategies, resulting in improved brand positioning.
Assistant Accounts Officer
CHANGE Networks Limited
Mumbai
03.2022 - 11.2023
- Dynamic and results-oriented marketing professional with extensive experience in international marketing for networking hardware products, and below-the-line (BTL) offline marketing and branding strategies.
- Skilled in executing targeted, high-impact marketing campaigns across diverse global markets, leveraging a mix of direct marketing, events, promotions, and retail activations.
- Adept at building brand awareness, driving consumer engagement, and boosting sales through personalized, on-the-ground approaches that resonate with local audiences.
- Capitalizes on rapid shifts in market dynamics.
Senior Account Officer
ICICI Prudential Life Insurance Company
Mumbai
08.2018 - 02.2021
- Experienced professional with a strong background in Group Term Life Insurance, specializing in policy administration, benefits design, and client relations.
- Proficient in managing employee benefit programs and delivering tailored solutions to meet organizational needs.
- Skilled in collaborating with HR departments to streamline plan implementation and enhance coverage offerings.
- Adept at explaining insurance concepts to employees through presentations, ensuring comprehensive understanding and satisfaction.
Education
MBA - Marketing
Pillai Institute of Management Studies & Research
Navi Mumbai06-2018
Bachelor of Engineering - Electronics
Pillai Institute of Information Technology
Navi Mumbai06-2016
Skills
- Product Launch Strategy
- Brand positioning
- Strategic planning
- Market Research and Analysis
- Brand identity development
- Event Management
- Lead generation
Certification
- The Fundamentals of Digital Marketing (Skill Nation Certification Course)
- Microsoft Excel Mastery(Udemy)
- Product Management Marketing(Udemy - ongoing)
Timeline
Deputy Manager
HDFC Life Insurance Company
11.2023 - 09.2024
Assistant Accounts Officer
CHANGE Networks Limited
03.2022 - 11.2023
Senior Account Officer
ICICI Prudential Life Insurance Company
08.2018 - 02.2021
MBA - Marketing
Pillai Institute of Management Studies & Research
Bachelor of Engineering - Electronics
Pillai Institute of Information Technology
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