HARSHA R

Paid Media Measurement | Closed-loop reporting

• Revamped the Home Services Dashboard, enhancing its user interface and functionality to provide clients with easier access to key performance metrics, improving the overall user experience, and enabling more efficient performance tracking.
• Created and implemented a comprehensive pipeline for measuring the effectiveness of event campaigns, streamlining data collection and analysis to enhance campaign performance tracking and reporting.

Campaign Measurement | CRM Marketing

• Enhanced online campaign analysis across email, SMS, and app channels, and streamlined data visualization for a leading home improvement retailer, reducing manual effort by 60% while extracting valuable insights.
• Handled multiple ad hoc requests from clients, delivering timely and actionable insights that directly contributed to enhancing marketing strategies.
• Revamped and streamlined the Pro PAM Dashboard by automating the key processes, which reduced the refresh time by 70%. This enhancement significantly improved end-user access to performance data, enabling quicker and more efficient decision-making.
• Created and developed a Device Type Performance Dashboard, providing end users with detailed insights into the performance of each device type, including key performance indicators (KPIs), enabling data-driven decision-making and performance tracking.
• Identified fraudulent coupon redeemers via demographic analysis, saving over $2M.

Audience Selection ( Campaign Strategy)

• Improved buyer engagement visibility through strategic insights for paid media campaigns.
• Executed ad-hoc analyses, aiding clients in business understanding and new strategy formulation.
• Built suppression frameworks, optimizing audiences and reducing media spend, increasing conversion rates by 40%.