Harsha Sujith

• Spearheading operations and client management across multiple regions, ensuring seamless delivery and alignment with business goals.
• Driving profitability by reducing the cost of delivery (COD) and optimizing internal processes.
• Leading strategic client engagements, conducting monthly review meetings with marketing heads to align on yearly growth strategies.
• Overseeing the onboarding of new clients and participating in high-stakes pitches to support business expansion.
• Mentoring and upskilling team members on the latest industry trends and platform updates.
• Managing a team of Regional Directors and directly responsible for the performance and growth of a 40+ member biddable media team.

• Leading recruitment, operations, and strategic growth initiatives for scaling online businesses across multiple regions.
• Managed a portfolio of 20+ clients across diverse sectors including E-commerce, Insurance, Finance, B2B, Mobility, Quick Commerce, Airlines, and Hospitality, with a monthly budget responsibility exceeding ₹35 crore.
• Extensive experience in driving app growth across Mobility, Quick Commerce, Food Delivery, Airlines, and Health industries.
• Scaled app revenue contribution by over 5x within a year for a leading airline through focused growth strategies and cross-platform optimization.
• Successfully reduced CAC for a Quick Commerce giant across all paid channels through a full-funnel marketing approach.
• Delivered a 35% reduction in CAC for a mobility app within 3 months through data-driven campaign enhancements.
• Improved ROI by 60% for an e-commerce brand through strategic optimizations on Google Ads.
• Enhanced lead quality by 33% for an insurance client by restructuring campaign frameworks.
• Achieved a 40% reduction in CAC for a finance bank and lowered COA across loan products by 40% within 4 months.
• Built and managed partnerships with external agencies to ensure seamless project execution, quality delivery, and budget alignment.

• Managed client accounts across diverse industries, including Ecommerce, BFSI, and Airlines.
• Assisted in establishing a new branch in Hyderabad, overseeing the hiring and training processes.
• Developed and executed multiple pitch strategies to onboard new clients successfully.
• Managed marketing budgets of up to ₹8 crore, utilizing channels such as Google, Meta, LinkedIn, DV360, and third-party platforms.
• Boosted ROI for an e-commerce client from 0.5x to 2.3x within 6 months while significantly scaling revenue.
• Increased app revenue for an airline company from 1% to 21% over the course of a year through targeted marketing strategies.
• Reduced cost per lead (CPL) for an insurance brand from ₹800 to ₹350 in 6 months by revamping the campaign structure and optimizing performance.

• Managed end-to-end digital marketing services for Decathlon Sports India, creating and implementing media plans aligned with strategic goals.
• Monitored campaign performance and executed optimizations based on data analysis.
• Assisted in budget preparation and management, tracking expenditures and justifying marketing investments to stakeholders.

• Collaborated with clients to understand and implement campaign requirements across SEM, display, and video channels using CPM, CPC, and CPA models.
• Provided insights on market trends and conducted A/B and multivariate testing to enhance conversion rates and key performance metrics.
• Led training sessions for teammates on campaign management and client requirements.
• Worked closely with the quality team to reduce errors and improve overall client service.
• Partnered cross-functionally with Engineering, Product, and Analytics teams to enhance campaign effectiveness.

Managed Google Ads campaigns and assisted clients with optimization and Google Analytics queries.

• Supported digital marketers with effective strategies to overcome ad-related obstacles

• Worked for a Google Process ( Fiber )