Summary
Overview
Work History
Education
Skills
PLATFORMS
Awards
Interests
Timeline
Generic
Harsha Toshniwal

Harsha Toshniwal

Mumbai

Summary

Creative and data-driven marketer with 7 years of experience delivering 360° brand solutions across digital, retail, and outdoor. Skilled in strategy, campaign analysis, and managing partnerships to drive impactful, insight-led marketing.

Overview

7
7
years of professional experience

Work History

Madison World

Account Controller (Group Head) - Pidilite, Raymond & GCPL
01.2024 - Current
  • Driving bold media innovation across digital, TV, and OOH by turning standout ideas into high impact brand moments and growth opportunities for sub-brands.
  • Transforming audience data from GWI, TGI, and Data.ai into smart, targeted strategies that enhance reach and relevance.
  • Leading cross-functional collaboration with internal teams and partners to launch scalable, first-to-market campaigns.
  • Partnering with vendors to align brand goals with business outcomes, with campaigns recognized at Emvies, Goafest, IDMA, and Prime Time Awards 2024–25.

Dentsu Posterscope

Business Manager
05.2023 - 12.2023
  • Crafted creative strategies for major clients like Warner Bros, ICICI Pru, Tata Motors, HDFC, and Marico, fostering long-term associations.
  • Delivered data-driven results through campaign analysis and market insights.
  • Led cross-functional collaboration to implement innovative brand solutions.
  • Managed budgets, vendor partnerships, and timelines for retail and outdoor campaigns.

Sharechat

Content Strategy Lead - Myntra, Spykar, ITC Bingo
01.2021 - 02.2023
  • Managed brand collaborations, events, and vendor negotiations for seamless execution.
  • Analyzed data, maintained dashboards, and streamlined communication across teams.
  • Led brainstorming sessions and supervised teams for effective execution.

Radio City 91.1

Brand Solutions Associate
04.2019 - 12.2020
  • Managed corporate accounts, delivering 360-degree solutions and tailored brand strategies.
  • Developed branding, PR plans, and sales strategies to drive revenue growth.
  • Executed end-to-end marketing activations, including events and corporate programs.

ABEC Ltd

Social Marketing Intern
05.2018 - 07.2018
  • Built brand identity and generated 1800+ leads for Ace Luxe through Instagram, events

Education

PGDM - Marketing

IES MCRC
01.2019

B.Com -

Mumbai University
01.2017

Skills

  • Interpersonal Skills
  • Problem Solving
  • Concept Development
  • Campaign Analysis
  • Project Management
  • Strategic Partnerships

PLATFORMS

  • GWI
  • Comscore
  • Google Insights
  • Similar Web
  • TGI
  • Data.ai
  • Miro, DALL-E, Copy.ai, Canva

Awards

Game Changer Award (Sep 2023), Value champion - Ownership (Oct 2022), Value champion - Speed (Apr 2022)

Interests

Fitness, Outdoor Adventures, Photography

Timeline

Madison World

Account Controller (Group Head) - Pidilite, Raymond & GCPL
01.2024 - Current

Dentsu Posterscope

Business Manager
05.2023 - 12.2023

Sharechat

Content Strategy Lead - Myntra, Spykar, ITC Bingo
01.2021 - 02.2023

Radio City 91.1

Brand Solutions Associate
04.2019 - 12.2020

ABEC Ltd

Social Marketing Intern
05.2018 - 07.2018

PGDM - Marketing

IES MCRC

B.Com -

Mumbai University

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Harsha Toshniwal