Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
References
Timeline
BusinessAnalyst
Harshad

Harshad

Malappuram ,KL

Summary

Results driven sales and marketing expert who generated ₹2 crore in revenue, driving 20% growth through high-impact Meta Ads, LinkedIn Ads, and digital marketing strategies. Proven ability to increase lead conversions by 10%, optimize sales funnels, and enhance ROI to 2x. Skilled in business development, customer acquisition, and brand expansion, with expertise in team leadership, vendor sourcing, and budget management. Passionate about scaling businesses, maximizing profitability, and delivering high-converting marketing campaigns.

Overview

4
4
years of professional experience

Work History

General Manager

campfly private limited
Kochi
02.2024 - Current

Results-driven General Manager with expertise in sales, operations, and marketing within the travel industry. Skilled in revenue growth, customer experience, and strategic business expansion.

Responsibilities:

  • Led sales, marketing, and operations to drive business growth.
  • Managed P&L, optimized budgets, and controlled costs.
  • Developed and executed sales and digital marketing strategies.
  • Oversaw tour planning, vendor negotiations, and quality assurance.
  • Built and managed high-performing teams.
  • Improved customer satisfaction and retention rates.

Achievements:

  • Increased revenue by 30% through strategic initiatives.
  • Expanded customer base and optimized operational efficiency.
  • Launched successful travel packages for key target markets.

Skills:

  • Business Strategy and Sales Growth.
  • Digital Marketing and Lead Generation.
  • Operations & Cost Optimization, Team Leadership & Customer Experience.
  • Team Leadership & Customer Experience

Digital Marketing Manager

campfly private limited
Kochi
02.2023 - 01.2024

Experienced Digital Marketing Manager skilled in Meta ads, LinkedIn ads, social media campaigns, and content creation. Expertise in lead generation, brand growth, and ROI-driven marketing strategies.

Responsibilities:

  • Managed Meta ads to drive leads and conversions.
  • Created and executed social media campaigns for brand awareness.
  • Developed high-impact content for engagement and audience growth.
  • Optimized ad performance through data-driven strategies.

Achievements:

  • Increased leads by 20% and reduced acquisition costs.
  • Scaled social media engagement, and improved ad ROI..

Skills:

  • Meta and LinkedIn Ads
  • Social Media Campaigns, Content Creation & Strategy, Lead Generation & ROI Optimization.
  • Content Creation and Strategy.
  • Lead Generation and ROI Optimization

Sales Manager

campfly private limited
Kochi
06.2021 - 01.2023

Results-driven Sales Manager with expertise in revenue growth, lead conversion, and digital sales. Successfully generated ₹2 crore in revenue by optimizing sales strategies and leveraging digital marketing.

Responsibilities:

  • Developed and executed sales strategies to drive tour package revenue.
  • Managed and trained sales teams to improve lead conversion rates.
  • Optimized leads from Meta and LinkedIn ads for higher sales performance.
  • Built and maintained strong client relationships to increase repeat business.
  • Analyzed sales data to refine pricing, offers, and customer acquisition strategies.

Achievements:

  • Generated ₹2 crore in revenue through strategic sales and digital marketing efforts.
  • Improved lead conversion rates, reducing cost per acquisition.
  • Expanded customer base, and boosted repeat bookings.

Skills:

  • Revenue Growth & Lead Conversion
  • Sales Strategy & Team Management
  • Digital Sales & Lead Generation
  • Customer Relationship Management

Business Development Officer

campfly private limited
Kochi
12.2020 - 05.2021

Business Development Officer with expertise in sales growth, client acquisition, and digital marketing. Skilled in identifying new opportunities, optimizing lead conversion, and building strong partnerships.

Achievements:

  • Identified and captured new business opportunities.
  • Improved lead conversion and expanded customer base.
  • Strengthened partnerships to boost repeat bookings.

Skills:

  • Business Growth and Lead Generation.
  • Sales Strategy and Client Acquisition: Digital Marketing and Revenue Optimization.
  • Digital Marketing and Revenue Optimization.

Education

BBA - Entrepreneurship

University of The People
Pasadena, California, United States

Skills

  • Advertising and Marketing
  • Branding and Brand Management
  • Sales and revenue growth
  • Business Development and Client Acquisition
  • Vendor Sourcing and Partnership Management
  • Lead generation and conversion optimization
  • Meta Ads and LinkedIn Ads
  • Social Media Campaigns and Content Creation
  • Digital Marketing and Performance Marketing
  • Customer Relationship Management
  • Team Leadership and Sales Management
  • Team Training and Development
  • Performance Improvements and Optimization
  • Budgeting, Cost Control, and ROI Optimization
  • Profit generation and market expansion

Affiliations

  • Adventure & Trekking – Passionate about exploring new places and outdoor challenges.
  • Travel & Cultural Exploration – Enjoy discovering new cities and meeting people from different backgrounds.
  • Networking & Business Growth – Actively engage in professional networking to build business opportunities.
  • Content Creation & Digital Trends – Keep up with marketing trends, creating engaging content for online audiences.
  • Team Building & Leadership – Enjoy mentoring teams and fostering a productive work environment.
  • Personal Development & Learning – Constantly upgrading skills in digital marketing, sales, and leadership.

Accomplishments

  • Generated ₹2 crore in revenue, driving 20% business growth through strategic sales and marketing.
  • Increased lead conversions by 10% and optimized sales funnels for higher profitability.
  • Doubled ROI (2x) through data-driven Meta Ads, LinkedIn Ads, and digital marketing strategies.
  • Achieved top-performing sales and marketing milestones, exceeding revenue and performance targets.
  • Recognized for leadership in business development, client acquisition, and brand expansion.

Languages

Malayalam
First Language
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Tamil
Beginner (A1)
A1

References

References available upon request.

Timeline

General Manager

campfly private limited
02.2024 - Current

Digital Marketing Manager

campfly private limited
02.2023 - 01.2024

Sales Manager

campfly private limited
06.2021 - 01.2023

Business Development Officer

campfly private limited
12.2020 - 05.2021

BBA - Entrepreneurship

University of The People
Harshad