Harshal Kesaria

• Conducting continuous consumer research to uncover actionable insights, driving strategic decisions and optimizing marketing efforts.
• Developing innovative brand concepts, testing them with consumers to create compelling brand communications(TVC).
• Leading end-to-end new product development initiatives, from initial concept through to market launch, ensuring alignment with consumer needs and brand objectives.
• Leading product testing and consumer feedback, resulting in the development of world-class products that meet consumer expectations and drive market success.
• Engaging with customers to gather feedback, use insights to update existing product offerings to ensure best in class product for consumers.
• Adapting consumer first approach for being relevant in their minds with product & communications both.

• Planned and managed the launch of a class leading innovative car air freshener
• Lead planning & deployment of monthly media plans and influencer campaigns
• Headed development of tactical creatives on entire air care portfolio
• Idealized and Piloted a successful brand activation model, which was later attracted heavy investment and than turned into regular brand activation program
• Hands-on with consumer data analysis(Nielsen & Kantar) to drive insights and building hypothesis
• Periodic interactions with teams from all sales channels for continuous evaluation of marketing plans
• Created impactful presentations for internal stakeholders, demonstrating the value of marketing efforts on overall business objectives.
• Strengthened competitive positioning by monitoring competitor activity and providing strategic recommendations based on insights gathered.
• Contributed to annual planning process by helping set goals for revenue growth, market share gains, and other key performance indicators.
• Collaborated with sales team to develop promotional strategies for key accounts and channels.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

• Supporting the Brand Manager on key initiatives to achieve overall business growth objectives.
• Independently lead execution of product launches & GTM plans across brands
• Partner with cross functional teams to deliver high impact projects on-time round the year
• Leading design development and creative communication with Agencies for all Brand communication
• Collaboratively leading profitability improvement projects to strengthen Brand P&L
• Ensure timely delivery of all key branding and collateral assets

• Accomplished complete brand design refresh across multiples categories within a short span of 3months.
• Independently leading development of all branding collaterals and ensuring timely deployment
• Identifying and filling product gaps and generating new ideas that grow market share, improve customer experience and drive growth in International markets.
• Actively taking up competition benchmarking, review product specifications and requirements; appraising new product ideas and packaging innovations
• Collaboratively worked on a Patented product with unique design
• Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.

• Analyzed customer requirements to inform feature prioritization for new product development projects.
• Contributed to new product development initiatives, testing various formulations to meet customer requirements.
• Analyzed market trends to identify opportunities for new product development or enhancements.
• Provided critical input during new product development stages, analyzing potential costs and profitability factors.

• Execution of small/ large corporate events
• Planning and organizing the event flow with eye for details
• Liaison with internal & external stakeholders for successful event management
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Assisted in tracking and reporting marketing campaign performance, identifying key trends for continuous improvement of future efforts.

Boosted sales leads by identifying potential clients and approaching them for business opportunities.