Harshal Prabhune
Ad Tech, Advertising Operations
Pune,Maharashtra
Summary
Senior AdTech & Programmatic Leader with 16+ years’ experience driving ABM Display strategy, programmatic operations, and AdTech infrastructure development. Proven ability to lead high-performance teams, optimize campaign delivery, and achieve significant revenue growth. Expert in designing client-focused advertising strategies, integrating advanced AdTech platforms, and enabling cross-functional collaboration to deliver results above industry benchmarks.
Overview
18
18
years of professional experience
Work History
Principal AdTech Strategist
Think ABM
Pune
04.2024 - Current
- Spearhead strategic planning for Display ABM campaigns, developing tailored pitch plans for each client based on in-depth domain and requirement analysis.
- Delivered 31% business growth in H1 2025 through targeted strategy and operational enhancements.
- Established a dedicated operations team to support pre-sales, campaign execution, optimization, and technical troubleshooting.
- Oversee campaign optimization, pixel implementation, creative QA, and platform support to ensure performance against KPIs.
- Act as a strategic advisor to sales and client service teams, ensuring alignment between business goals and campaign execution.
Sr. Manager Ad Operations
Spiceworks Ziff Davis
Pune
03.2017 - 03.2024
- Joined MarTech Advisor (2017) as Manager – Ad Ops; transitioned to Spiceworks Ziff Davis post-merger.
- Designed and executed Account-Based Marketing (ABM) Display strategies using Bombora, Core, Beeswax, and AdDaptive, delivering measurable campaign performance.
- Built and led an India-based publisher operations team supporting global Ad Ops, pre-sales, and campaign delivery.
- Managed key accounts, revenue risk, and technical troubleshooting, serving as the primary liaison for product and engineering teams.
- Implemented AdTech infrastructure from the ground up for Martech Advisor/HR Technologist, integrating Bombora and Xandr.
- Streamlined workflows, enhanced operational efficiency, and trained sales/ops teams on processes and best practices.
- Achievement: Gold Performer of the Year Award for outstanding contribution.
Manager RTB
Media.net
Mumbai
05.2016 - 03.2017
- Transitioned from search to display ads with full programmatic setup.
- Managed integrations, audits, audience segmentation, and optimization.
- Accomplished multiple tasks within established timeframes.
Operations Manager
Clique Media (Dv8 Services)
Pune
01.2013 - 11.2013
- Managed $2M quarterly budgets for LinkedIn MENA, overseeing high-profile agencies, campaigns, and publishers.
- Executed targeted audience segmentation and optimized delivery across display, Sponsored InMail, and Sponsored Updates.
- Ensured 100% on-time campaign delivery across programmatic and non-programmatic platforms.
- Led resource planning, team building, and cross-functional coordination.
- Achievement: Secured recognition for “Most Creative Deal” at the LinkedIn Partner Conference.
Sr. Campaign Management Specialist
PubMatic India Pvt Ltd
Pune
01.2011 - 01.2013
- Managed programmatic RTB and display ad operations on the network side, collaborating with 85+ DSPs including AppNexus, Turn, and MediaMath.
- Implemented PMP deals to enhance publisher control and streamlined invoicing processes for greater efficiency.
- Resolved inter-network discrepancies and contributed to developing market-responsive products.
- Delivered training to the US sales team for new product launches and optimized workflows through process automation and root cause analysis.
- Achievements: Four awards including Star of the Quarter.
Analyst
eClerx Services Ltd
Pune
11.2008 - 01.2011
- Coordinated end-to-end campaign launches, collaborating with multiple teams to ensure accuracy and timeliness.
- Conducted FMEA to identify and implement process improvements.
- Led training, testing, and practical solution implementation to enhance operational efficiency.
- Achievement: Spot Award for excellence in planning and execution of FMEA initiatives
CSE
Blue Planet Info Solutions Pvt. Ltd
Pune
07.2007 - 09.2008
- Managed Transcriptions operations, provided client servicing, and coordinated with teams and vendors.
Education
Master of Science - Computer Science
University Of Pune
Pune 04.2001 -
Skills
Ad Operations Management
Programmatic AdTech
ABM Display
LinkedIn Ads
Team Management / Training Product Management/Support
Campaign Delivery and Optimization
Strong Analytical and Reporting Expertise
Pre/Post Sales Operations
Vendor Management
Cross-functional Team Collaborations
Strategy Planning
Timeline
Principal AdTech Strategist
Think ABM
04.2024 - Current
Sr. Manager Ad Operations
Spiceworks Ziff Davis
03.2017 - 03.2024
Manager RTB
Media.net
05.2016 - 03.2017
Operations Manager
Clique Media (Dv8 Services)
01.2013 - 11.2013
Sr. Campaign Management Specialist
PubMatic India Pvt Ltd
01.2011 - 01.2013
Analyst
eClerx Services Ltd
11.2008 - 01.2011
CSE
Blue Planet Info Solutions Pvt. Ltd
07.2007 - 09.2008
Master of Science - Computer Science
University Of Pune
04.2001 -
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