HARSHAL PALKRITWAR

Ø Fungicide portfolio - Market size estimation, crop opportunities identification, top growing and degrowing molecules in industry and formulating strategy to gain market share after analysis of this data. Ø Analysis of Star Product ROKO and Focused fungicides products & formulating marketing strategy for better penetration.

Ø Introduction & launch of new products so as to fulfill portfolio gap and to strengthen Fungicide portfolio and achieve top line.

Ø Collection of market information about new introduction, pricing, innovation in promotion of products from market and acting on that information for benefit of organization.

Ø Impart learning by means of training program to Field team so as to let them have better understanding of products and highlight Features, Advantages & Benefits for uniform product promotion.

Ø Formulation of promotional strategy for brand ROKO in new crops & geographies by identifying right window for targeted diseases.

Ø Designing Crop Campaign for ROKO promotion and being part of such campaign with direct involvement in Farmer Meetings, Individual Farmer Contacts & Trade visits.

Ø Providing inputs to the designing team for communication material and making available these promotional inputs to team well in advance before season commencement.

Ø Coordinating with Supply chain & Sales team for timely availability of forecasted products so as to minimize issue of product unavailability

Key Result Areas

Ø Identification of disease segment to be targeted in crops like Soybean, Sugarcane, Cumin, Cotton, Pomegranate & Grapes and finalized window of application for Brand ROKO.

Ø Identification of disease segments where Biostadt’s Fungicide portfolio is having poor or weak presence and introduced new products in that segment.

Ø Designing TVC (with help of vendor) for ROKO and finalization of character which will be associated with Brand ROKO.

Ø TVC campaign for brand ROKO in key markets during ongoing season which helped in creating good hype for brand ROKO

Ø Digital Wall Painting for brand ROKO in key identified geographies for good visibility.

Ø Developed confidence in sales team for brand ROKO for right segment to be promoted in various crops.

Ø Portfolio - Market size estimation, crop opportunities identification, top growing and degrowing molecules in industry and formulating strategy to gain market share after analysis of the data.

Ø Analysis of portfolio and Focused products & formulating marketing strategy for better penetration.

Ø Introduction & launch of new products so as to fulfill portfolio gap and to strengthen micronutrient portfolio and achieve top line.

Ø Collection of market information about new introduction, pricing, innovation in promotion of products from market and acting on that information for benefit of organization.

Ø Impart learning by means of training program to Field team so as to let them have better understanding of products and highlight Features, Advantages & Benefits for uniform product communication.

Ø Formulation of promotional strategy for brand Biogreen in new crops & geographies by identifying right stages of the crop.

Ø Designing Crop Campaign for Rejoice, Amaze XL & Biogreen promotion and being part of such campaign with direct involvement in Farmer Meetings, Individual Farmer Contacts & Trade visits.

Ø Providing inputs to the designing team for communication material and making available these promotional inputs to team well in advance before season commencement.

Ø Coordinating with Supply chain & Sales team for timely availability of forecasted products so as to minimize issue of product unavailability.

Ø Annual Budget preparation for portfolio

Key Result Areas

Ø Crop positioning and team training for newly launched micronutrient segment, built a confidence amongst sales team from focus regions about Brand - Biogreen

Ø Identification of segment / stages to be targeted in key crops finalized window of application for Brand – Rejoice, Amaze X / XL & Biogreen

Ø Identification of segments where Biostadt’s presence is weak & positioning the Brand – Rejoice, Amaze X/XL & Biogreen for better penetration.

Ø Pan Indian distribution of different PoP’s which gave best visibility at purchase points.

Ø Developed confidence in sales team for brand Rejoice, Amaze X / XL & Biogreen for right segment to be promoted in various crops.

Portfolio Management

Ø Annual Budget preparation & marketing plan of Insecticide & WSF to maintain the Gross contribution for the business. Allocating marketing budget to all cluster

Ø Annual and monthly updates upon the Pricing, Costing, Rolling Plan for both the portfolios.

Ø Evaluating proposals for new inclusions, key initiatives for new opportunities & expansion plan.

Ø Dealing with Co-marketers for end to end process of new product inclusion (Right from making business case to identifying the co marketer till the launch and post launch activities)

Ø Executing marketing activities at PAN India level

Ø Product Training and skill development

Ø Preparation of all POP content as well as designs.

Ø Designing TVC (with help of vendor) for SOLFERT and finalization of character which will be associated with Brand SOLFERT

Ø To manage the contents, branding standards and communications in the various product communications.

Ø Resource utilization and allocation to the sales team across country.

Client Relationship Management

Ø Designed & implemented the customer loyalty programme for key dealers.

Ø Monitoring post service activities like follow up with customers and handling customer grievances for superior customer service.

Business Excellence

Ø Management representative for ISO:9001:2015 for the business

Ø Nominated ad Mahindra Excellence Igniter for the crop care business

Ø Implementation of ‘Agri Business Excellence Model’ for the business

Business Management

Ø Supporting Associate Vice President (AVP) – Sales & Marketing to drive critical business activities and strategic projects for the business

Ø Annual Budget preparation & review to maintain the Gross contribution for the business

Ø Annual and monthly updates upon the Pricing proposal, Costing, Rolling Plan for the complete portfolio including WSF.

Ø Developing E-Commerce business for Mahindra Crop Care

Ø Channel development: Increasing sales from Category A dealers through customized offerings

Ø Conduct in-depth Competition Benchmarking exercise for the businesses.

Ø Conduct in-depth analysis of the Micro & Macro environment of the Agri Input Industry that helps the business to take Strategic & Timely Decision & to identify new business opportunities.

Ø Management & Facilitation of Policy formulation Cycle up to TM level

Business Excellence

Ø Management representative for ISO:9001:2015 for the business

Ø Nominated ad Mahindra Excellence Igniter

Ø Implementation of ‘Agri Business Excellence Model’ for the business