HARSHAL SURALKAR
Mumbai
Summary
Dynamic marketing professional with a proven track record at Twesas Consulting, adept at crafting and executing strategic campaigns that enhance brand visibility. Skilled in Google Ads and project management, I leverage critical thinking to optimize marketing budgets, achieving significant ROI while fostering strong stakeholder relations.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Lead
Twesas Consulting Private Limited
04.2024 - Current
- Devised and executed comprehensive marketing strategies in alignment with the company's overarching goals, ensuring strategic cohesion across all initiatives
- Managed and Optimized the Marketing Budget to guarantee effective utilization of resources and maximal returns on investment
- Oversaw the marketing team, providing leadership and guidance to ensure the achievement of team goals and alignment with broader organizational objectives
- Formulated and executed multifaceted marketing campaigns across diverse channels, encompassing digital print and traditional media, to maximize outreach and impact
- Represented the company at industry events and conferences, actively participating to enhance the brand visibility and forge valuable connections within industry landscape
Marketing Specialist
Self Employed
Pune
11.2019 - 12.2024
- Developed and executed performance driven marketing campaign for e-commerce clients, focusing on paid search (Google ads & Shopping), paid social (Meta), email marketing and, affiliate marketing
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Monitored competitor activity to identify new opportunities for growth.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Created and coordinated blog content, supporting larger marketing strategy.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Analyzed campaign performance, tracked metrics and implemented data-driven optimizations to maximize ROI
Education
BE - Mechanical Engineering
Savitribai Phule Pune University
Pune, Maharashtra05.2024
Diploma in Engineering - Mechanical Engineering
Government Polytechnic Aurangabad
Aurangabad, Maharashtra07-2019
Skills
- Project Management
- Meta Ads
- Google Ads
- Analytics
- AI integrations
- CRM
- Marketing automation tools
- Project management
- Customer relations
- Market analysis
- Creative direction
- Analytics and SEO
- Stakeholder relations
- B2B marketing
- Strategic marketing
- Influencer partnerships
Certification
- Meta Ads
- Google Ads
- Google Analytics
Accomplishments
- State-level quiz competition winner
- Inter-School Debate Champion
- Inter-School 100m Sprint Gold Medalist
- Inter-School 100x4 Relay Gold Medalist
- State Level Sanskrit Drama Winner
Languages
Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Marketing Lead
Twesas Consulting Private Limited
04.2024 - Current
Marketing Specialist
Self Employed
11.2019 - 12.2024
BE - Mechanical Engineering
Savitribai Phule Pune University
Diploma in Engineering - Mechanical Engineering
Government Polytechnic Aurangabad
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