Harshal Tidake
Asia Pacific Marketing Leader
Mumbai
Summary
IIM Calcutta alumnus, Proactive and goal-oriented leader in healthcare industry with background in guiding cross-geographic teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Committed to leveraging these qualities to lead team with success and contribute to organizational growth.
Overview
15
15
years of professional experience
13
13
years of post-secondary education
Work History
Head Of Market Development - Asia Pacific
Edwards Lifesciences
Mumbai
01.2024 - Current
- Developed & Executed targeted market development strategies to address patient pathway gaps which were identified by conducting market research
- Partnered global & country team to customize clinical communication in 10 countries of Asia Pacific (APAC) region with diverse health ecosystem (2 reimbursed, 2 semi-reimbursed & 6 non reimbursed countries)
- Led a team of four to expand premium trans-catheter heart valve (THV) market to achieve sustainable growth of $120+ Mn Asia Pacific Edwards THV revenue
- Spearheaded efforts to boost long-term market expansion for premium THV by working closely with home health networks & insurance companies
- Implemented digital marketing strategies tailored to each stage of the patient journey to improve reach by more than 25% & increase leads by 40%
- Earned "High Potential" , top talent recognition of organization ; completed successfully flagship "Accelerated Development Program" at Edwards designed for select talent
Marketing Manager - India
Edwards Lifesciences
Mumbai
06.2018 - 12.2023
- Led product management, market development, digital marketing & professional education responsibilities for India THV business
- Liaised with global & regional marketing team for project execution and international KOL
collaboration - Managed budgets, sales forecast, inventory management & long-term strategic planning for the business
- Enhanced Scientific messaging to support premium pricing despite a price-sensitive and cluttered THV market
- Identified target markets for digital marketing using statistical analysis of demographic data & kept PPC under 0.04$
- Conceptualized and led end to end execution of 14 hour scientific symposium engaging more than 400 physicians for 3 consecutive years
- Directed market development efforts, boosting awareness among over 40,000 doctors
- Boosted sales performance through the creation of Scientific Communication materials and targeted market development strategies; 10X revenue growth & increasing profit margin to >50% in 5 years
- Increased Edwards India brand visibility through over 10 media publications
- Received award for Marketing excellence for 4 years in a row & Extended India Leadership Award for "Innovation"; Successfully completed "Exploring Leadership" training
Principal Sales Analyst
India Medtronic Pvt Ltd
Mumbai
10.2015 - 05.2018
- Monitored of sales, financials & Operational KPIs to improve operational efficiency
- Directed pricing optimization and market insights for Indian subcontinent business valued at $250+ million
- Led strategic planning and Go-To-Market strategy; evaluated 3000+ accounts and 50+ distributors
- Designed a distributor health monitoring system, achieving a 20% increase in bank guarantees; receivables reduction by $ 1.5M, distributor inventory reduction by 2 weeks
- Responsible to design & implement Cardiovascular Group Direct Distribution project to combat margin erosion; Mumbai prototype improved margin by 2 pp in 6 months
- Rewarded with "CVG Excellence Award", "Medtronic Accomplishment Award" & "Global Recognition" for the work in business analytics & business model innovation field
Area Manager
India Medtronic Pvt Ltd
Mumbai
05.2011 - 10.2015
- Monitored KOL trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Devised and executed KOL plan to promote therapy and enhance physicians skillset
- Led & executed Tender Process for coronary range of products in Maharashtra resulting in $ 1.2 Mn revenue in 2 years
Software Developer
Infosys Technologies
Pune
07.2007 - 05.2009
- Contributed in development & support of banking modules; Framed Approach Document &
coordinated Low Level Design - Mentored 90 Associates on technical & functional aspects of retail & corporate internet banking modules
- Best Employee Rating for overall performance & Best Project Rating – A for zero defects
Education
Master of Business Administration -
Indian Institute of Management Calcutta
Kolkata 06.2009 - 04.2011
B.E. (Electrical) -
Walchand College Of Engineering
Sangli, MH 06.2003 - 05.2007
Skills
Sales strategies and planning
Timeline
Head Of Market Development - Asia Pacific
Edwards Lifesciences
01.2024 - Current
Marketing Manager - India
Edwards Lifesciences
06.2018 - 12.2023
Principal Sales Analyst
India Medtronic Pvt Ltd
10.2015 - 05.2018
Area Manager
India Medtronic Pvt Ltd
05.2011 - 10.2015
Master of Business Administration -
Indian Institute of Management Calcutta
06.2009 - 04.2011
Software Developer
Infosys Technologies
07.2007 - 05.2009
B.E. (Electrical) -
Walchand College Of Engineering
06.2003 - 05.2007
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