Harsha Vardhan Reddy
Medak
Summary
Accomplished Brand Manager with a proven track record at FITTRBITES, adept in leveraging communication skills and PPC advertising to drive brand growth and digital presence. Spearheaded innovative marketing campaigns, enhancing product visibility and customer engagement. Expert in brand development and Google Analytics, with a knack for fostering collaborative success.
Overview
7
7
years of professional experience
Work History
Startup Founder
CANE O BAR
Hyderabad
03.2023 - 08.2024
- Developed a business plan to launch a startup venture and developed strategies for marketing campaigns to increase brand awareness.
- Negotiated contracts with vendors for resources needed for the startup.
- Created a google business page and social media presence to promote the startup.
- Oversaw financial operations including budgeting, forecasting, and accounting and also managed daily operations of the company including staff recruitment and training.
- Analyzed industry trends to assess current competitive landscape and identify new opportunities.
- Monitored performance metrics such as sales volume, customer satisfaction scores.
- Organized events to engage prospective customers and build relationships within the community.
- Provided oversight on product development initiatives from concept to completion.
Ecommerce and Digital Marketing
FITTRBITES
Hyderabad
01.2022 - 04.2023
- Created new digital marketing campaigns to promote products and services on various ecommerce platforms.
- Collaborated with internal teams including designers, copywriters, developers, marketers, salespeople and executives to create comprehensive branding initiatives.
- Monitored online reviews and feedback from customers across social media channels to identify areas of improvement for product offerings.
- Maintained relationships with vendors to ensure timely delivery of materials needed for campaigns.
- Provided guidance on best practices for advertising campaigns across various digital channels.
- Planned budgets for projects based on estimated costs associated with design elements such as graphics or webpages.
- Organized events such as trade shows or conferences to help build relationships between customers and the company's brand.
- Coordinated with external agencies or freelancers when additional resources were required.
- Oversaw creative direction of multimedia assets used in campaigns including videos or images.
- Reviewed contracts related to partnerships formed with other companies or influencers involved in promotions.
- Recommended product changes to enhance customer interest and maximize sales.
- Marketed products and services at tradeshows and promotional events.
- Created product listings, optimized titles, descriptions, bullet points and images for maximum visibility on search engine results.
- Controlled inventory distribution across key e-commerce sites.
R&D
AINDHRI INNOVATIONS
08.2018 - 08.2019
- Contributed to R&D project teams, driving innovation and product enhancement
- Authored technical documentation published in peer-reviewed journals
- Provided updates and analysis in project meetings to streamline processes and reduce costs
Internship
DUKES BUSICUITS
12.2017 - 05.2018
- Determination of foreign-body contamination in the production line of Biscuits
- Root cause analysis of the contamination found
- Analyzing the production and making sure that are in line with the regulations
Education
MBA in Advanced Marketing -
FECAP
Sao Paulo, Brazil12.2020
Master's in Food and Agribusiness Management -
Audencia Business School
France12.2020
Bachelor's in Food Technology -
Vignans University
Guntur12.2018
Skills
- Communication Skills
- Social Media Management
- PPC advertising and campaign management
- Product positioning
- Performance reporting
- Multi-media communication
- Google analytics
- Keyword research
- Brand development and product management
Projects
Terrana Project - IoT based business plan for a Food Business San Francisco project - ID4FOOD - A case study on Indian Vegetable Market Development of nutritionally enriched multi-malt bread.
Publications
Validating Antibacterial Efficacy of Essential Oils Combinations against Dental Caries Pathogens, Research and Reviews Journal of Dental Sciences, 2019, 7, 69-74
Timeline
Startup Founder
CANE O BAR
03.2023 - 08.2024
Ecommerce and Digital Marketing
FITTRBITES
01.2022 - 04.2023
R&D
AINDHRI INNOVATIONS
08.2018 - 08.2019
Internship
DUKES BUSICUITS
12.2017 - 05.2018
MBA in Advanced Marketing -
FECAP
Master's in Food and Agribusiness Management -
Audencia Business School
Bachelor's in Food Technology -
Vignans University
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