Harshil Agrawala
Summary
Result driven digital media specialist with 5+ years of experience in digital advertising, specializing in paid search, display, and social media advertising. Expertise in crafting, implementing, and optimizing paid media campaigns, consistently improving ad performance through strategic testing, daily campaign management, and data-driven insights. Proficient in team management, conducting comprehensive marketing research, and developing data-backed strategies. Committed to driving e-commerce growth.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Hatashita International
12.2023 - Current
- Enhanced online presence by redesigning the current website as per UI/UX reports and create new brand websites for sporting goods manufacturer and ecommerce ventures
- Managed a paid media team, increasing website traffic by 20% and reducing customer acquisition cost by 15%
- Conducted in-depth marketing research and competitor analysis to inform strategic campaigns
- Worked with cross-functional teams to create and launch digital products, enhancing user experience
- Lead and managed marketing department of over 12 specialists.
Digital Marketing Consultant
Gold Path Investment Group LLC
05.2023 - Current
- Worked with Gold Path to create visually appealing social media content for financial services industry
- Designed and executed marketing materials and campaigns to generate traffic on the website and get prospected users to sign of webinars
- Led lead generation campaign in the financial services domain.
Consultant, E-commerce and Digital Marketing
Ability at Work
05.2022 - 08.2022
- Led Google Ads campaigns, increasing website traffic by 20% and driving sales by 10%
- Executed search engine optimization (SEO) techniques to enhance SERP rankings, resulting in a 20% increase in organic traffic
- Conducted comprehensive website audits and implemented optimization strategies, including theme changes and UI/UX improvements
- Developed and executed digital marketing strategies to improve online presence and drive business growth.
Senior Associate Paid Social
Dentsu International
01.2022 - 03.2022
- Managed multiple competing priorities while maintaining focus on delivering exceptional results for clients across the fashion industry
- Optimized client campaigns through detailed analysis of competitor ads, keywords, bids, and landing pages
- Tracked and analyzed website metrics such as redirects, click-through rates, and bounce rates to proactively improve campaign performance
- Established core metrics aligned with client needs and strategized campaigns to achieve benchmark goals
- Performed regular website performance audits and implemented improvements to enhance user experience
- Delivered actionable insights through comprehensive reporting on website analytics to clients.
Senior Executive Digital Marketing
Arriba Labs
08.2020 - 01.2022
- Managed a high-performing team in a paid media-marketing agency, generating six-figure revenues through strategic digital campaigns across industries like fashion, consumer goods, Ed-tech and online dating
- Developed and implemented digital marketing strategies that resulted in a 10-15% growth in revenue for clients
- Provided weekly updates on campaign performance, engaging clients in discussions on strategic initiatives and improvement methods
- Managed the end-to-end execution and strategy of digital marketing campaigns, ensuring timely delivery and quality results
- Created hiring process to hire and lead a PPC team of 5 specialists.
Brand Partnership Strategist
Williams Marketing OPC Pvt Ltd
09.2019 - 02.2020
- Conducted market research and competitor analysis to inform product strategies and drive brand partnerships for an alcohol miniatures ecommerce and Telecomm industry across UK, UAE and France
- Managed website operations, ensuring seamless functionality and user experience
- Developed engaging landing pages for new clients and projects, increasing conversion rates
- Design and strategize social media campaigns to drive brand engagement and visibility
- Collaborated with cross-functional teams to align product strategies with business objectives.
Education
Ontario College Graduate Certificate - Strategic Marketing And Communications
Conestoga College
Kitchener, ON08.2023
MBA - Marketing
Icfai Business School
Pune, India02.2019
Bachelor in Engineering - Electronics and Communications
Gujarat Technological University
Gujarat, India04.2017
Skills
- Strategic Planning
- Campaign Management
- Brand strategy
- Campaign execution
- Brand Development
- Data Analysis
- Marketing Strategies
- Project Management
- Strategize SEO plans
- Multichannel marketing
- Pay-per-click advertising
- Data-driven decision-making
- Media Buying
Accomplishments
- Generated six-figure revenues by driving performance through optimized ad campaigns for industries including e-commerce, ed-tech, fashion, and sporting goods.
- Reduced customer acquisition costs by 15% and increased website traffic by 20% through strategic bid management, keyword optimization, and performance testing.
- Developed and managed high-converting landing pages and ad creatives that significantly improved CTR (click-through rates) and overall ROI.
- Regularly A/B tested ad copy, landing pages, and targeting strategies to drive continuous improvement and optimization.Applied data analytical skills to enhance UI/UX of ecommerce websites, leading to improved conversion rate optimization
Techstack
Meta (Facebook) Ads, Google Ads, LinkedIn Ads, Twitter Ads, Snapchat Ads, Google Analytics, SQL, Shopify, Wordpress, Landing page builders, Hubsport, SEMRush, Zoho, Hootsuite, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Canva, SWOT, PESTLE, 7P's, Product market fit
Timeline
Digital Marketing Specialist
Hatashita International
12.2023 - Current
Digital Marketing Consultant
Gold Path Investment Group LLC
05.2023 - Current
Consultant, E-commerce and Digital Marketing
Ability at Work
05.2022 - 08.2022
Senior Associate Paid Social
Dentsu International
01.2022 - 03.2022
Senior Executive Digital Marketing
Arriba Labs
08.2020 - 01.2022
Brand Partnership Strategist
Williams Marketing OPC Pvt Ltd
09.2019 - 02.2020
MBA - Marketing
Icfai Business School
Bachelor in Engineering - Electronics and Communications
Gujarat Technological University
Ontario College Graduate Certificate - Strategic Marketing And Communications
Conestoga College
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