Harshini Thota

• Worked in project, Product Review Abuse for an year, identified review related feigned sellers for products that are sold through Amazon platform.
• Worked in project, Infringement Abuse for an year, identified license and trademark related fake sellers for products that are sold through Amazon platform.
• Worked in project, Catalog Abuse for an year, identified price, categorization, duplication, cross region related counterfeit sellers for products that are sold through Amazon platform.
• Provided professional services and support in a dynamic work environment.
• Used critical thinking to break down problems, evaluate solutions and make decisions during deep dives.
• Developed and maintained courteous and effective working relationships.
• Managed time efficiently in order to complete all tasks within deadlines.
• Continuously sought opportunities for professional development and shared insights with team members to drive overall performance improvements.
• . Improved internal communication between departments regarding updates or changes made within the catalog system.
• Participated in various deep dives during the projects, thereby provided various insights basis the results of the deep dives.

HR

• Handled salary and incentives by processing payrolls to the employees based on their performance.
• Handled the hiring process through interviews, based on the marketing and sales knowledge, which is mandatory for the product that is endorsed then.
• Organized training and development modules conducted on the product.

MARKETING

• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed innovative strategies and targeted collateral to support overall branding objectives.
• Maintained ongoing communications with sales reps and leaderships.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Attracted new clientele and developed customer relationships by hosting product-focused events.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.