Harshini Thota

• Worked in project, Product Review Abuse as a team lead for an year, identified review related
  feigned sellers for products that are sold through Amazon platform.
• Tools used - Pandora, RBA Tool, Paragon, Sharepoint, Image Debugger.
  Analyzed user behavior data to refine search algorithms, resulting in improved search relevance for
  customers.
• Mentored junior team members to improve their catalog management skills, increasing overall team
  efficiency and productivity.
• Conducted calibration sessions and led the team towards effective outcomes.
  Conducted regular audits of the online catalog to identify errors or inconsistencies, maintaining a
  high level of accuracy and professionalism.
• Worked as a team lead in project, Infringement Abuse for an year, collaborated with the team in
  identifying license and trademark related fake sellers for products that are sold through Amazon
  platform.
• Tools used - Brand Registry Tool, Trademark Tool, Pandora, Sharepoint, Image Debugger.
  Collaborated with cross-functional teams to ensure accurate product information, resulting in a more
  user-friendly catalog experience.
• Contributed effectively to the team, leading to usage of better practices and implementations
  towards risk management and compliance.
• Worked in project, Catalog Abuse and led my team for an year, there by, attaining optimistic results
  in identifying price, categorization, duplication, cross region related counterfeit sellers for products
  that are sold through Amazon platform.
• Tools used - Pandora, Nautilus, Sharepoint, Excel, Image debugger, Selection Central, Media Central,
  Variation, Product Set Verifier, Vermont Tool, Catalog Admin, PKM.
• Streamlined catalog management processes for enhanced efficiency and productivity.
• Motivating my team, appreciating their efforts and offering support whenever necessary.
  Used critical thinking to break down problems, evaluate solutions, providing necessary feedbacks
  and make decisions during deep dives.
• Developed and maintained courteous and effective workspace relationships.
  Led training sessions on best practices in catalog management, fostering a culture of continuous
  improvement within the team.
• Continuously sought opportunities for professional development and shared insights with team
  members to drive overall performance improvements.
• Improved internal communication between departments regarding updates or changes made within
  the catalog system.
• Conducted various deep dives during the projects, thereby provided various insights basis the
  results.

HR

• Handled salary and incentives by processing payrolls to the employees based on their performance.
  Handled the hiring process through interviews, based on the marketing and sales knowledge, which
  is mandatory for the product that is endorsed then.
• Organized training and development modules conducted on the product.
• Supported other HR managers in mediating conflicts, restoring team harmony.

MARKETING

• Built brand awareness and generated leads while managing internal and external marketing
  campaigns and programs.
• Developed company brand messaging, collateral materials, customer events, promotional strategies,
  and product commercialization.
• Developed innovative strategies and targeted collateral to support overall branding objectives.
• Maintained ongoing communications with sales reps and leaderships.
• Motivated and appraised the team members whenever necessary.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Analyzed market trends and competitor activities to inform data-driven marketing strategies.
  Collaborated with cross-functional teams to ensure consistent brand messaging across all
  touchpoints.
• Conducted market research to identify new opportunities and target markets.
• Enhanced employee satisfaction by streamlining HR processes and improving communication
  channels.
• Provided administrative support during recruitment processes, aiding HR personnel in screening
  candidates effectively.

• Attracted new clientele and developed customer relationships by hosting product-focused events.
  Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing
  operations.
• Increased revenue by productively directing time and resources to applicable areas and exceeding
  specific sales goals.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies
  and achieve sales goals.
• Reported sales activity, generated sales quotations and proposals and maintained customer contact
  database to achieve sales objectives and quota.
• Established strong relationships with major accounts and key decision-makers to increase sales in
  designated territory.
• Directed work of efficient administrative team maintaining accurate sales, inventory and order
  documentation.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.