HARSHIT AGARWAL
Gurgaon
Summary
Accomplished Digital Marketing Manager with a proven track record of delivering 4.5x ROAS on paid campaigns and boosting brand share of voice by 30%. Expert in managing $20M quarterly ad spends across major platforms. Recognized with multiple industry accolades for driving performance excellence and innovation.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
Work History
Senior Manager
Interactive Avenues
Gurugram
02.2022 - Current
- Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
- Executed paid search media & ecommerce campaigns that generated 4.5X ROAS. Increase Brand SOV from 60% to 90% within a span of 1 year.
- Reporting Automation - Ease out daily process to bring efficiency through automating in Excel & Google Data Studio.
Senior Manager
Publicis - Zenith Media
Gurugram
04.2021 - 01.2022
- Managing Digital wing of Hero Moto Corp Client PAN India.
- Fabricate digital strategies, media planning for both BAU, Flight & Seasonal campaigns.
- Team Management: Resolve internal team conflicts, Equip team with proper training & brainstorming to help them grow.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.
Media Manager
GroupM - Essence
Gurugram
12.2018 - 03.2021
- Managing all Google B2B Products like Google Ads, GMB, G-Cloud, G Suite etc. across EMEA, NA & APAC regions on all channels like Google Ads, Facebook, Twitter, LinkedIn & DV36
- Team Management: Handles a team on 15 members, resolve internal team conflicts, internal trainings.
- Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns.
- Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and cost efficiency.
Senior Campaign Specialist
Teleperformance
Gurugram
03.2017 - 11.2018
- Monitored campaign performance, adjusting strategies as needed based on data-driven insights.
PPC Analyst
Wildnet Technologies
Noida
03.2016 - 02.2017
SEO Executive
DNA Web Solutions
New Delhi
07.2014 - 02.2016
SEO Executive
DNA Web Solutions
New Delhi
06.2013 - 06.2014
Education
MBA - Marketing
NARSEE MONJII INSTITUE OF MANAGEMENT STUDIES
Mumbai 02.2020 - 02.2022
B.Tech - Computer Science
UPTU UNIVERSITY
Meerut 06.2009 - 05.2013
Skills
Digital Media Planning
Digital Strategy
Google Ads
Facebook Ads & LinkedIn Ads
Team management
Problem-solving
Strategic planning
Analytical thinking
Market analysis
Reporting management
Google Looker Studio
Certification
Facebook Blue Print Certified Media Planner
Accomplishments
- Published 3 Success Stories in Google Vendor's Quarterly Performance
- Won Hall Of Fame for consecutive 4 times
- Won Best Employee of the Quarter in 2018
Timeline
Senior Manager
Interactive Avenues
02.2022 - Current
Senior Manager
Publicis - Zenith Media
04.2021 - 01.2022
MBA - Marketing
NARSEE MONJII INSTITUE OF MANAGEMENT STUDIES
02.2020 - 02.2022
Media Manager
GroupM - Essence
12.2018 - 03.2021
Senior Campaign Specialist
Teleperformance
03.2017 - 11.2018
PPC Analyst
Wildnet Technologies
03.2016 - 02.2017
SEO Executive
DNA Web Solutions
07.2014 - 02.2016
SEO Executive
DNA Web Solutions
06.2013 - 06.2014
B.Tech - Computer Science
UPTU UNIVERSITY
06.2009 - 05.2013