Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
b4
HARSHIT AGARWAL

HARSHIT AGARWAL

Gurgaon

Summary

Accomplished Digital Marketing Manager with a proven track record of delivering 4.5x ROAS on paid campaigns and boosting brand share of voice by 30%. Expert in managing $20M quarterly ad spends across major platforms. Recognized with multiple industry accolades for driving performance excellence and innovation.

Overview

12
12
years of professional experience
6
6
years of post-secondary education
5
5
Certifications

Work History

Senior Manager

Interactive Avenues
Gurugram
02.2022 - Current
  • Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
  • Executed paid search media & ecommerce campaigns that generated 4.5X ROAS. Increase Brand SOV from 60% to 90% within a span of 1 year.
  • Reporting Automation - Ease out daily process to bring efficiency through automating in Excel & Google Data Studio.

Senior Manager

Publicis - Zenith Media
Gurugram
04.2021 - 01.2022
  • Managing Digital wing of Hero Moto Corp Client PAN India.
  • Fabricate digital strategies, media planning for both BAU, Flight & Seasonal campaigns.
  • Team Management: Resolve internal team conflicts, Equip team with proper training & brainstorming to help them grow.
  • Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
  • Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
  • Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.

Media Manager

GroupM - Essence
Gurugram
12.2018 - 03.2021
  • Managing all Google B2B Products like Google Ads, GMB, G-Cloud, G Suite etc. across EMEA, NA & APAC regions on all channels like Google Ads, Facebook, Twitter, LinkedIn & DV36
  • Team Management: Handles a team on 15 members, resolve internal team conflicts, internal trainings.
  • Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns.
  • Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
  • Managed budgets for all media campaigns, ensuring optimal allocation of resources and cost efficiency.

Senior Campaign Specialist

Teleperformance
Gurugram
03.2017 - 11.2018
  • Monitored campaign performance, adjusting strategies as needed based on data-driven insights.

PPC Analyst

Wildnet Technologies
Noida
03.2016 - 02.2017

SEO Executive

DNA Web Solutions
New Delhi
07.2014 - 02.2016

SEO Executive

DNA Web Solutions
New Delhi
06.2013 - 06.2014

Education

MBA - Marketing

NARSEE MONJII INSTITUE OF MANAGEMENT STUDIES
Mumbai
02.2020 - 02.2022

B.Tech - Computer Science

UPTU UNIVERSITY
Meerut
06.2009 - 05.2013

Skills

Digital Media Planning

undefined

Certification

Facebook Blue Print Certified Media Planner

Accomplishments

  • Published 3 Success Stories in Google Vendor's Quarterly Performance
  • Won Hall Of Fame for consecutive 4 times
  • Won Best Employee of the Quarter in 2018

Timeline

Senior Manager

Interactive Avenues
02.2022 - Current

Senior Manager

Publicis - Zenith Media
04.2021 - 01.2022

MBA - Marketing

NARSEE MONJII INSTITUE OF MANAGEMENT STUDIES
02.2020 - 02.2022

Media Manager

GroupM - Essence
12.2018 - 03.2021

Senior Campaign Specialist

Teleperformance
03.2017 - 11.2018

PPC Analyst

Wildnet Technologies
03.2016 - 02.2017

SEO Executive

DNA Web Solutions
07.2014 - 02.2016

SEO Executive

DNA Web Solutions
06.2013 - 06.2014

B.Tech - Computer Science

UPTU UNIVERSITY
06.2009 - 05.2013

Similar Profiles

CREATE PROFILE
HARSHIT AGARWAL