Harshit Gupta

Company Overview:

India's leading Job Portal, Ed Tech company, News and Media Company, & Cafe Chain.

• Managed overall office operations, ensuring smooth day-to-day functioning across all departments, while maintaining a positive work environment by actively addressing employee concerns and resolving internal issues to avoid conflicts or negativity.
• Led the HR team in hiring, employee engagement, and performance management processes; successfully conducted 100+ placement drives across India, resulting in 300+ candidates hired through both campus placements and in-office recruitment efforts.
• Headed the marketing team to plan and execute online and offline campaigns; worked on the company’s news/media website to generate 1M+ traffic and drive significant revenue through Adsense. Also led SEO efforts to rank all course pages and blogs on top of Google search results, contributing to consistent organic traffic growth and strong revenue generation.
• Drove B2B business growth by building partnerships, managing key accounts, and increasing revenue by acquiring new clients for our HR consultancy division, offering third-party recruitment services.
• Developed and implemented operational strategies to improve productivity and reduce costs by identifying revenue leaks, assessing team performance, and addressing underperformance through direct employee engagement and support.
• Worked directly with the CEO/MD and leadership team to align operations with business goals, including launching a new cafe chain, negotiating leases with landlords, and managing contracts for workspace, food, and beverage services.
• Set up systems and processes to streamline workflows and track team performance, including improving employee portals for better engagement, such as automated birthday wishes and Organizing large-scale festival events like Holi, Diwali, and New Year.
• Maintained strong internal communication across all departments at Jobaaj Group to ensure teams stayed aligned with company goals, fostered effective collaboration, and upheld accountability. Facilitated regular cross-team meetings and updates to quickly resolve issues, share progress, and maintain transparency, contributing to a cohesive work environment and smoother project execution.
• Implemented systems and standard operating procedures (SOPs) at Jobaaj Group to streamline workflows, improve operational efficiency, reduce costs, and support scalable growth across multiple departments.
• Monitored team performance using KPIs and ensured timely completion of critical projects by regularly following up with product managers on website changes and supporting improvements for better user experience.

Company Overview:

USA Based Digital Marketing Company with clients like McDonald's

• Manage high-value clients including Hyatt Group and Sunland Group (hospitality industry) and Nium (a unicorn in the fintech space).
• Oversee and optimize ad spend exceeding $100,000/month across multiple platforms.
• Develop and execute monthly digital marketing strategies using an omnichannel approach tailored to client goals.
• Monitor key performance indicators including CPL, CPA, RoAS, and Conversions to ensure campaign effectiveness.
• Independently plan, launch, manage, and optimize paid media campaigns across Google, Meta, LinkedIn, and other platforms.
• Review and analyze lead data via CRM to ensure lead quality and funnel performance.
• Oversaw and optimized $100K+ monthly ad spend across Google, Meta, LinkedIn, and more, resulting in an average 30% increase in ROAS and 25% decrease in CPL over 6 months.
• Manage marketing efforts across diverse geographies including the US, UK, UAE, and South Asia.

Company Overview:

100% Online School for Kids having their own LMS

• Led a team of 5 and managed the entire digital marketing vertical for a growing Ed-Tech company.
• Planned and executed omnichannel paid campaigns with a monthly budget of $20,000+, targeting audiences in India, UAE, and South Asia.
• Developed and implemented comprehensive digital marketing strategies, including SEO, landing page development, and paid media execution.
• Tracked campaign performance using Google Analytics to ensure alignment with KPIs and business objectives.
• Managed the social media calendar, creating consistent brand messaging and collaborating with influencers for marketing initiatives.
• Oversaw CRM systems for API integrations with landing pages and monitored lead quality and conversion performance.

Company Overview:

USA Based Magazine in Tech, Healthcare and Finance.

• Executed paid marketing campaigns across Google Ads and Facebook Ads, focused on lead generation and brand awareness.
• Handled end-to-end campaign execution, including ideation, creative development, distribution, and performance analysis.
• Designed static and video creatives using Canva, aligned with campaign objectives and audience preferences.
• Designed engaging static and video creatives using Canva, tailored to audience behavior and campaign goals, which led to 5x higher RoAS.
• Built and optimized landing pages using WordPress, ensuring proper CRM integration for seamless lead tracking.
• Monitored ad performance and implemented data-driven optimizations to improve ROI and campaign effectiveness.
• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.

Company Overview:

IT Solutions Provider and Dell Integrated Software's.

• Created detailed client case studies showcasing successful growth stories and project outcomes.
• Contributed to creative ideation and developed themes for video ads used in paid and social media campaigns.
• Designed visual creatives and video content using Canva for marketing initiatives.
• Created detailed client case studies that showcased business impact and project outcomes, helping improve B2B client trust and accelerating sales conversions by 20%.
• Built and maintained landing pages using WordPress, ensuring functionality and responsiveness.
• Handled domain and hosting setup for new websites, and integrated them with Cloudflare for enhanced performance and security.
• Proved successful working within tight deadlines and a fast-paced environment.