Harshit Kaushik
Digital Marketing Lead
Delhi
Summary
Digital marketer with expertise in paid social (Facebook ads), Google ads, marketplace ads, and performance marketing, known for scaling brands to achieve greater returns. Pragmatic and result-oriented, I am determined to build market presence in the next company I join.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Paid Marketing Lead
Denstu
02.2021 - Current
- Managing globally top tier brands across Europe, Middle east and India region to generate performance
- Key stakeholder for communication and relationship building with the clients
- Managing large budgets more than 2 CR per month across multiple platforms(Meta, Google, Snapchat, LinkedIn, Twitter etc)
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
- Led a team of digital marketers to develop innovative solutions for client challenges, resulting in improved customer satisfaction ratings.
- Collaborating with leadership for process alignment and ways to stay updated with the current trends
- Conducting Monthly and Quarterly presentations for clients and business leadership to showcase trends and growth.
- Worked across brands with background in fast fashion, luxury lifestyle, FMCG, Recruitment, Software to name a few.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Have been part of both B2B and B2C marketing with major focus on B2C side of things
Lead Digital Marketing
Greenhonchos
12.2019 - 02.2021
- Developed annual business plans driven by performance marketing and branding efforts for clients based out in India
- Focused on net profitability on investments using tech, marketing and cataloging efforts
- End to end client relationship management to ensure smooth onboarding to upselling
- Understanding of top CRM tools such as Shopify, Magento, Wordpress, Wix etc.
- Utilizing email marketing channels such as Sendgrid and Mailchimp for time sensitive marketing
- Use of tools such as Google Data studio, Adobe reporting for efficient reporting and client dashboards.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Implemented strategic keyword research to guide the development of optimized web content, driving organic search traffic growth.
Performance Marketing Associate
ANS Commerce
03.2019 - 12.2019
- Collaborated with top ecommerce fashion brands to generate ROI primarily through Meta and Google ads.
- Focused on funnel based marketing capitalizing the entire ecosystem of data tracking and visualization
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Used SEO and SEM together to generate top results for the clients.
- Used tools such as SEM rush, Hotjar, Pagespeedinsights to make marketing efforts more consolidated
- Developed comprehensive marketing campaigns that effectively reached target audiences, driving brand awareness and increasing revenues.
Digital Marketing Executive
Socialvive
02.2018 - 02.2019
- Managed social media handles for real estate, fast fashion & restaurants
- Scheduled posts, made monthly calendars and boosted content on social media for brands
- Visited the clients office spaces to collaborate on shoots, brand story etc to increase engagement for the brand
- Gave inputs to brand on new campaign models and idea to disrupt the market organically keeping up with the current trends.
Education
High School -
Montfort School
Additional Certifications
Bachelor of Science - Computer Engineering
Amity University
Noida, India 05.2014 - 05.2018
Skills
Microsoft Excel
Fast Learner
Leadership
Ability to Work in a Team
Adaptability
Ability to Work Under Pressure
Google AdWords
Microsoft Office
Digital Marketing
Google Analytics
Facebook ads
LinkedIn ads
Google ads
Details
Delhi, India, 9873174886, Harshithk002@gmail.com
Personal Information
- Date of Birth: 02/02/96
- Nationality: Indian
Timeline
Paid Marketing Lead
Denstu
02.2021 - Current
Lead Digital Marketing
Greenhonchos
12.2019 - 02.2021
Performance Marketing Associate
ANS Commerce
03.2019 - 12.2019
Digital Marketing Executive
Socialvive
02.2018 - 02.2019
Bachelor of Science - Computer Engineering
Amity University
05.2014 - 05.2018
High School -
Montfort School
Additional Certifications