Harshit Rusia

Leeford is one of India’s leading pharmaceutical companies in generic medicine. It has a global presence in ten countries.

🔹 Leading a team of 20+ member digital marketing team, driving skill development and strategic execution.
🔹 Developed and executed full-funnel digital campaigns to boost brand visibility and drive revenue.
🔹 Led performance marketing initiatives across Google Ads, Facebook, Bing & LinkedIn, resulting in increased lead quality and sales.
🔹 Implemented data-driven retention strategies across email, SMS, and remarketing channels, enhancing customer lifetime value.
🔹 Oversee end-to-end budget planning, vendor negotiation, and third-party integrations to maximize ROI.
🔹 Delivered actionable insights through detailed performance & P&L reports using GA, SEMrush & other analytics tools.
🔹 Managed influencer and affiliate programs to expand brand reach and conversions.
🔹 Fostered cross-functional collaboration with content, creative, and dispatch teams for cohesive brand messaging.
🔹 Conducted regular market & competitor analysis to stay ahead of trends and optimize campaign effectiveness.

Nulearn is one of the emerging EdTech companies focused on upskilling professionals from IIM's and top B-schools in India.

🔹 Leading digital marketing team of 10+ people (marketers, content writer, designer) to drive innovative digital marketing initiatives.
🔹 Strategized and executed data-driven campaigns across different channels to resulting in increased traffic, quality leads, and revenue growth.
🔹 Create and implemented high-impact brand-building strategies, to boosting brand awareness significantly.
🔹 Collaborated with cross functional teams to align campaigns with high-intent traffic and conversion goals.
🔹 Developed marketing dashboards and reports to measure campaign performance, improve ROI, and optimize ongoing efforts.
🔹 Fostered a performance-driven team culture, enhancing productivity and achieving measurable business results.

Zapminati Marketing is a digital marketing agency serving clients across the U.S., Canada, Australia, and India.

🔹 Developed and executed multi-channel marketing strategies, boosting client traffic and engagement significantly.

🔹 Achieved an average 31% monthly sales growth through optimized campaigns and targeted email marketing.

🔹 Led a 7-member team (marketers, analysts, designers), managing 20+ digital projects across Healthcare, Tourism, Ecommerce & more.
🔹 Built accurate, interest-based email campaigns that drove higher conversion rates for both B2B and B2C clients.
🔹 Planned and delivered training sessions to improve team effectiveness and address areas of weakness.

🔹 Implemented process improvements to increase operational efficiency and reduce costs.
🔹 Negotiated contracts with vendors to secure favorable terms and pricing.

🔹 Led cross-functional teams to achieve project milestones, ensuring collaboration and efficiency.

Meritto is one of the leading SaaS platforms for enrollment management in the education sector in India.

🔹 Developed and implemented marketing strategies to increase brand awareness and sales.
🔹 Achieved an average 38% MoM growth in revenue.

🔹 Increased market penetration, utilizing targeted marketing campaigns.
🔹 Executed targeted email marketing campaigns and PR strategies to expand brand reach and audience engagement.
🔹 Collaborated cross-functionally to align marketing with sales and product goals, boosting overall campaign effectiveness.
🔹 Developed and implemented product launch plans to increase brand awareness.
🔹 Created platform-specific social media content to amplify brand presence across digital channels.

🔹 Negotiated with vendors to obtain most cost-effective pricing for product distribution.

GoobyFlight is a travel agency offering comprehensive, global travel solutions.

🔹 Launched Google, Meta adn Bing Ads campaigns, resulting in 3.5x sales growth in one quarter.
🔹 Executed seasonal campaigns and promotional offer based campaigns for international holidays resulting increased conversions.
🔹 Used retargeting strategies on existing customers, increasing repeat bookings through personalized offers.

🔹 Led and mentor 6 members marketing team.
🔹 Set up Google Analytics & Search Console to track user behavior and optimize site performance.
🔹 Managed social media content and client communication to enhance brand visibility and customer satisfaction.

🔹 Collaborated with other departments to streamline processes and improve interdepartmental cooperation.

STIC Travel is an exclusive partner for global travel, aviation, and tourism brands in India.

🔹 Created high-converting Google Ads, Meta Ads, LinkedIn campaigns, driving a 28% increase in overall revenue in one quarter.
🔹 By crafting a high engaged content achieved a 70% email campaign response rate, effectively converting leads into clients.
🔹 Revamped website and marketing strategy to boost traffic, visibility, and domain reputation.
🔹 Conducted competitor analysis and implemented SEO & backlink strategies on authoritative domains.
🔹 Developed engaging content and social media posts to strengthen brand presence across platforms.

AdGlobal360 is one of the leading digital marketing agencies.

🔹 Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.

🔹 Oversaw the development and maintenance of the company website, improving user experience and engagement.

🔹 Generated reports on website performance, ad campaigns, and other key metrics.

🔹 Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.

🔹 Conducted A and B testing to improve user experience on websites.

🔹 Conducted detailed market research to identify trends and insights for campaign optimization.

PageTraffic is one of the emerging digital marketing agency in India.

🔹 Developed, managed, and optimized PPC campaigns across Google AdWords and Bing to maximize ROI.

🔹 Coordinated the design and development of promotional materials and digital assets, including videos, infographics, and banners.

🔹 Monitored the performance of campaigns using Google Analytics.

🔹 Led SEO efforts, including keyword research, content strategy, and link-building to improve organic search rankings.

🔹 Achieved 183% organic traffic growth in 6 months through advanced SEO strategies.

🔹 Improved website performance and conversion efficiency with actionable insights.

SARA Technologies is a web and software development, and marketing agency.

🔹 Implemented effective On-Page & Off-Page SEO strategies to improve search rankings and traffic.
🔹 Used GA, GSC, Keyword Planner & Trends for keyword research and traffic analysis.
🔹 Enhanced website speed and UX using GT Metrix and optimization tools.
🔹 Conducted market research and analysis to identify potential business opportunities.

🔹 Implemented successful business strategies to increase traffic and sales.