Harshit Sai Krishna
Hyderabad
Summary
Accomplished marketing specialist with a solid track record, emphasizing Retail Marketing. Drove a 15% increase in repeat loyalty sales through strategic initiatives and effective communication. Experienced in elevating brand visibility and managing budgets for impactful marketing strategies.
Overview
8
8
years of professional experience
Work History
Manager – Visual Merchandiser, Marketing, Projects
Samsonite South Asia PVT LTD
12.2023 - Current
- Revamped store layouts to enhance product visibility and customer flow, resulting in a 12% increase in average transaction value and improved customer dwell time.
- Coordinated between creative teams and production vendors to execute campaign briefs accurately.
- Onboarded and managed a diverse network of creative production vendors—including fabrication studios, print partners, signage specialists, and prop designers—to deliver high-quality brand experiences across 200+ stores in multiple channels.
- Created over 20 seasonal displays across 3 brands and promotional displays annually, directly contributing to a 17% uplift in featured product sales during key retail periods.
- Managed visual presentation across 45 store locations, ensuring 100% compliance with brand guidelines and improving visual consistency across the region.
- Analyses foot traffic and sales data to reposition high-margin products, leading to a 10% increase in upsell rates and improved product performance.
- Collaborated with marketing and store operations teams to launch cross-promotional campaigns, resulting in a 15% growth in campaign-specific sales.
- Designed and executed high-impact feature walls and window displays, driving a 15% sales increase for promoted collections within the first week of launch.
- Managed a 60-lakh annual budget for visual merchandising props and materials, staying within budget while increasing visual quality and campaign impact.
Manager - Regional Marketing
Kotak Mahindra Bank Ltd
10.2022 - 12.2023
- Organism activities to promote Branch Launches, Relocation, and Anniversary
- Create adequate visibility about the branch presence in the catchment area, Plan & implement cross-sell activities in/for the branch to engage with the existing customers
- Tracking and monitoring of promotions to evaluate the impact
- Engage with various Assets Sales Teams in the locations to plan and execute sales promotion activities
- Analytics-based marketing activations
- Government and CSR activities
- Drive Innovations and replication activities
- Budgetary and Commercial Controls: Number crunching in terms of the cost of acquisition and incremental number generation
- Evaluate and control marketing spends
- Vendor management to ensure more bang for the buck. New vendor evaluation on an ongoing basis
- Branch Merchandising: Ensuring branch merchandise in place as per 'My Branch Beautiful Guidelines'
- Ensuring requisite branch visits are done as per KRAs
Manager - Trade Planning & Loyalty Programs
Reliance Retail Limited
10.2021 - 10.2022
- Improving the standardization and automation of reporting to improve the efficiencies across the business
- Designing, developing, and delivering management reports in conformance with the prescribed standards, timelines, and quality
- Trend analysis of sales and stock across all the formats and highlight the unusual numbers of trends in the company
- Reporting Stores performance analysis report every week to the Management. Sending across a full report to maintain a minimum base quantity across all stores and stakeholders
- Setting up the articles in the system and raising PO in SAP. Responsible for rationalizing the current reporting environment, in-depth analysis of business requirements and highlighting the same
- Reporting Sales Mix, Space Mix, SPSF, Rate of sale(ROS), Return of investment and Sell Through at Brand and Segment level every week
- Operating on Data standardization, Processes, Analytics, and Data Visualization
- ROne Loyalty Program: Designed CRM strategy, engagement calendar & Communication content to improve customer engagement, leading to a 15 per cent increase in repeat loyalty sales contribution.
- Assessed the impact of Loyalty on Customer behavior & devised proactive communication to drive acquisition (including Reliance Retail formats) & reduce customer churn, leading to a 30% increase in Customer base
- Designed the segmentation & analysis framework (RFM/ purchase latency/ Clustering/ Market Basket) with the Analytics Team, Shared key customer insights with the leadership team & other departments for better planning
- Led detailed Campaign Strategy via direct marketing channels to establish Trends as a family shopping destination; Identified Campaign opportunities across sub formats to generate Rs. 400 Cr.+ incremental sales
- Implemented Customer acquisition strategy for 1600+ new stores Pan India covering Metros & small towns
Cluster Marketing Manager
Reliance Retail Limited
07.2018 - 10.2021
- Exploring business potential, opportunities & clientele to secure profitable business volumes and designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.
- Driving business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue.
- Designing and implementing ATL & BTL promotional activities (All the Print & Visual Collaterals, Radio and Brand properties) according to company requirements
- Building brand focus in conjunction with operational requirements and managing appropriate media selection for advertising new product launch campaigns
- Prepare creative, media, and PR briefs to establish alignment to the brand plan
- Plan and execute BTL activities for New store launch, product launch, mall activation, catchment activation
- Managing development of all creative materials for brand to assure correct presentation of the brand
- Coordinating with advertising agencies for developing communication plans based on specific media objectives and analyzing evaluations post advertising to utilize in subsequent media plans.
- Addressing the media / audiences at interviews, press conferences and presentations; dealing with enquiries from the public, the press, and related organizations; analyzing media coverage.
Business Alliance Manager
I2space web technologies
10.2017 - 06.2018
- Identifying Prospective Strategic Alliance Partners
- Develop and Manage Business Partners
- Acquire and Develop business with Strategic Alliance Partners
- Co-ordination with other department for effective post sales experience and faster Client lives go process.
- Fulfilling Sales target as per plan
- Lead and Manage a team of Business Executives
- Share and seek out best practice and knowledge
- Plan and executive training and regular visits accordingly
- Maintain knowledge of key events in and their impact of the partner/company/industry
Education
Post Graduate Diploma -
Institute of Public Enterprise
Hyderabad01.2018
Skills
- Market Research
- In-store activities (BTL)
- Budget management
- Effective communication
- Creative thinking
- Vendor management
- Visual Merchandising Strategy & Execution
- Store layout and space planning
- Working with creative agencies
- Events
- Supervision and leadership
Hobbies and Interests
- Playing Sports
- Watching Movies
Projects
A Study on Inventory management, Future Retail India Pvt LTD (Big Bazar), 3, Utilized computer programs to carefully track inventory on hand and inventory need., Conduct inventory audits in each department., Implemented inventory control strategies., Conduct inventory Trainings for employees for inventory control and procedures.
Disclaimer
I hereby declare that the above information is true to the best of my knowledge and belief.
Languages
- Hindi
- Telugu
- English
- Hindi
- Telugu
Personal Information
- Father's Name: Cherukuri Murali
- Mother's Name: Cherukuri Kalpana
- Marital Status: Married
- Date of Birth: 22/03/1994
- Gender: Male
- Nationality: Indian
Timeline
Manager – Visual Merchandiser, Marketing, Projects
Samsonite South Asia PVT LTD
12.2023 - Current
Manager - Regional Marketing
Kotak Mahindra Bank Ltd
10.2022 - 12.2023
Manager - Trade Planning & Loyalty Programs
Reliance Retail Limited
10.2021 - 10.2022
Cluster Marketing Manager
Reliance Retail Limited
07.2018 - 10.2021
Business Alliance Manager
I2space web technologies
10.2017 - 06.2018
Post Graduate Diploma -
Institute of Public Enterprise