Hi, I’m
Harshita Arya
Content Specialist
Summary
A content strategy & development specialist with 4+ years of experience designing data-driven editorial frameworks, optimizing multi-platform content strategies, and driving impactful brand narratives. Proficient in designing SEO-optimized content, managing marketing campaigns, and enhancing audience engagement. Adept at aligning brand strategy with business objectives to achieve measurable outcomes.
Overview
5
years of professional experience
5
Certifications
Work History
KAP DigitalGurugram
Content Strategist
01.2025 - 02.2025
Job overview
- Developed and executed comprehensive SEO-first content strategies to improve search visibility and lead acquisition.
- Conducted keyword research and content gap analysis using Neuron Writer and GA4 to inform editorial planning.
- Collaborated with marketing and performance teams to align content with campaign objectives and brand messaging.
InternshalaGurugram
Senior Content Editor
03.2023 - 12.2024
Job overview
- Designed and led end-to-end editorial strategies, resulting in a 375% increase in organic traffic.
- Built and scaled content operations for B2B and B2C verticals, supporting both acquisition and brand authority.
- Oversaw editorial governance, content calendars, and production workflows to ensure consistency and timely delivery.
- Built content frameworks to scale high-performing blog themes, CTAs, and landing page content.
ImmunifyMeGurugram
Content Writer
08.2021 - 02.2023
Job overview
- Developed SEO-optimized content across blogs, scripts, and campaign assets for health-tech audiences.
- Collaborated on integrated campaigns to boost audience retention, resulting in +34.6% visibility.
- Aligned all content with key health marketing pillars: trust, education, and digital outreach.
Freelance
Freelance Content Strategist & Digital Consultant
10.2019 - 12.2021
Job overview
- Delivered content-led digital strategies for 15+ brands in tech, lifestyle, wellness, and the D2C space.
- Created performance-focused landing pages, web copy, and blogs aligned with brand funnels.
- Used keyword research and marketing automation tools to drive visibility and audience engagement.
Education
University of DelhiNew Delhi, India
Bachelor of Arts from English Literature
01-2019
Skills
Key Skills
- Content Strategy
- Editorial Planning
- Content Marketing & Copywriting
- Brand Messaging & Positioning
- Content Calendar & Workflow Management
- Search Engine Optimization (SEO)
Technical Skills/Tools
- SEMrush
- Meta Ads & Google Ads
- Google Analytics (GA4)
- Mailchimp & GetResponse
- Neuron Writer
- WordPress
- Canva
Soft Skills
- Leadership & Team Mentorship
- Attention to Detail
- Cross-Functional Collaboration
- Strategic & Analytical Thinking
- Creative Problem Solving
Certification
- DM & Communications (Marketing Analytics and Brand Management) - MICA (in progress)
- LinkedIn Marketing - Growth School
- Creative Non-Fiction Writing - Platform for Action in Creative Theater
- Social Media Marketing - Meta
- Digital Marketing - Udemy
Internships
- Marketing Intern - P&G | January 2019 - March 2019
- Content Writer - Nmami Life Pvt Ltd | December 2018 - February 2019
- Marketing Intern - Pee Safe, Gurugram | January 2018 - March 2018
Timeline
Content Strategist
KAP Digital
01.2025 - 02.2025
Senior Content Editor
Internshala
03.2023 - 12.2024
Content Writer
ImmunifyMe
08.2021 - 02.2023
Freelance Content Strategist & Digital Consultant
Freelance
10.2019 - 12.2021
University of Delhi
Bachelor of Arts from English Literature
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