Harshita Devna

• Managed key advertiser accounts for Disney & Hulu OTT and ESPN, overseeing end-to-end campaign delivery for $75K+ annual spend clients.
• Served as primary client partner for brands like Kia Motors, Del Taco, Barco, Powdr, and Good Karma Brands.
• Drove renewals, upsells, and overall account growth through strong client and agency relationships.
• Led budget planning and contract management, including spend allocation, renewals, and rate negotiations.
• Delivered data-backed insights and optimization strategies using audience and performance trends.
• Partnered with Ad Ops, QC, and Planning teams to ensure accurate setups and timely launches.
• Specialized in CTV and display, utilizing Disney/Hulu tools and Google Ad Manager for inventory and targeting guidance.

• Managed campaign delivery and media spends across GDN, Outbrain, and Facebook for native, display, and search.
• Built performance reports using pivots, forecasting, and data analysis to guide optimization.
• Handled client account management and coordinated with cross-functional teams while identifying new revenue and high-CTR opportunities across the USA, UK, Canada, and Australia.
• Developed an hourly keyword optimization workflow and improved processes through new tool integrations.
• Generated $5.5M+ in revenue over three years through strategic optimization and client growth.

• Managing portfolio of accounts and client servicing.
• Coordination with operational and design teams

Managing students across colleges to promote
#Likeagirl campaign on social media.