HARSHITA GAUR
Summary
Marketing-focused MBA student with a flair for brand storytelling, consumer psychology, and creative problem solving. Skilled in crafting differentiated brand identities through research, market trends, and digital innovation. Eager to bring a strategic yet imaginative mindset to a Brand Management role, driving meaningful impact and long-term brand value.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Strategy Intern
PARAM INNOVATIONS
BANGLORE
04.2025 - 06.2025
- Analysed buying behaviour via market research & created GTM, improving customer acquisition by 32%
- Achieved B2B partnerships with 7 marketplaces, generating 3,200+ potential leads tracked in CRM
- Enhanced customer onboarding rate by 40%, developing competitive pricing strategies, and widening the funnel.
- Applied A/B testing & data analytics via Google Optimize & Meta Ads Manager to improve CLV & ROAS
- Appreciated to increase digital engagement by 68% via market entry content using Google Analytics tool
- 1/10+ to generate 342% ROI leveraging market trends & consumer insights, capturing results on Tableau
ASSISTANT MANAGER
ANGARA E-COMMERCE PVT. LTD.
10.2022 - 06.2024
- Analyzed product portfolio & designed social media marketing strategies, boosting revenue growth 8%
- Collaborated with 5 CFTs to develop growth strategies, enhance Average Order Value & business model
- Implemented AI integration to boost customer satisfaction, leading to 10x website traffic & CTR growth
- Created and implemented 20+ content strategies across consumer personas, improving brand visibility
- Forecasted trends and developed 50+ digital marketing content, promoting brand awareness and equity
- Assessed product lines on BCG matrix & designed 7+ marketing campaigns, boosting market penetration
- Organized 10+ KT sessions for team of 5, ensuring high productivity & performance, improving appraisals
- Boosted revenue by 88% through targeted marketing strategies by performing analysis on STP and 7Ps
- Enhanced Instagram reach by 99%, grew followers by 134%, and boosted sales by 465% across brands
- Planned and designed New Product "Candy" launch, diversifying into "Sweet Treats Jewelry" category
- Designed Facebook ads via meta marketing & gained 144.5M impressions, 22.9M reach, & 2.1M clicks
ASSISTANT MANAGER
OMA LIVING PVT. LTD
12.2021 - 07.2022
- Implemented brand positioning strategies to strengthen market presence & enhance brand reputation
- Modelled procurement cost optimization scenarios and designed negotiation strategies for 10+ vendors
- Managed a team of 6, driving workflow optimization & achieving operational efficiency across processes
- Conducted primary research & digital trend analysis via FGDs & surveys to aid strategic decision-making
- Selected to lead training workshops, improving design capabilities & boosting team productivity by 15%
- Drove increase in sales by 20% by creating content for channels including modern trade & e-commerce
GRAPHIC DESIGNER
SOCIAL CENTRAL MEDIA SOLUTION
11.2019 - 12.2021
- Created 350 digital marketing assets to boost brand presence & customer engagement across platforms
- Spearheaded product development & designed user-centric websites for 3 clients with SEO integration
- Partnered with brands such as EbixCash, Via.com, and Agri10x, providing integrated marketing solutions
- Nominated to work with CFTs to launch a NPD campaign, improving marketing funnel & pipeline by 35%
- Designed & executed EbixCash rebranding strategy, driving 30% up in brand recognition within 6 months
- Planned & delivered an award-winning rural marketing drive in Maharashtra, winning 9th ACEF Award
Education
MBA -
Indian Institute Of Management
Udaipur04-2026
B.Des - Fashion Communication Design
National Institute Of Fashion Technology
Mumbai01.2019
CLASS XII -
DELHI PUBLIC SCHOOL
JABALPUR05-2015
CLASS X -
Delhi Public School
Jabalpur05-2013
Skills
- Market research
- Graphic design
- Content strategy
- Digital marketing
- Data analysis
- A/B testing
- Team collaboration
- Brand management
- Problem-solving
- Decision-making
Positions Of Responsibility
- Media head, SKEIN, IIMU, directed multi-channel media campaigns, boosting brand visibility by 40% across platforms, streamlined workflows, improving communication efficiency and student participation by 30%, 2025
- Campus ambassador, ISCEA, promoted ISCEA certifications and SCM programs, driving adoption across B-school networks, coordinated webinars, guest lectures, and academic events, streamlining student participation, executed ISCEA memberships and SCM competitions, significantly boosting stakeholder engagement, 2025
Certification
Completed 'Lean Six Sigma Green Belt Certification' by ISCEA, acquiring Operations, SCM concepts
Timeline
Marketing Strategy Intern
PARAM INNOVATIONS
04.2025 - 06.2025
ASSISTANT MANAGER
ANGARA E-COMMERCE PVT. LTD.
10.2022 - 06.2024
ASSISTANT MANAGER
OMA LIVING PVT. LTD
12.2021 - 07.2022
GRAPHIC DESIGNER
SOCIAL CENTRAL MEDIA SOLUTION
11.2019 - 12.2021
MBA -
Indian Institute Of Management
B.Des - Fashion Communication Design
National Institute Of Fashion Technology
CLASS XII -
DELHI PUBLIC SCHOOL
CLASS X -
Delhi Public School