Harshita Gupta
Marketing
London,Canary Wharf
Summary
Marketing manager with far-reaching 4+ years of experience and a particular focus on FinTech and HRTech. Familiar with a wide range of marketing channels - social, events, partnerships etc., and CRM tools. Managed multiple projects across international markets and industries, resulting in up to 60% improvements in marketing-generated revenue YoY. Seeking opportunities to experience new facets of marketing with an eye to deepening specialist knowledge in Tech and product marketing.
Overview
4
4
years of professional experience
Work History
Marketing Consultant
ClearSpot (Early-stage Startup)
Paris
03.2023 - Current
- Researched and evaluated potential new markets and products.
- Planned new product external launch and release while managing cross-functional GTM marketing implementation.
- Worked closely with product development teams to create website and marketing materials for sales presentations and client meetings.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Monitored online presence to engage with users and strengthen brand awareness and demand.
Product Marketer Manager, APAC & ANZ
PeopleStrong (HR Tech B2B Enterprise SaaS)
Gurgaon , India
07.2021 - Current
- Worked closely with CMO to execute APAC's biggest and massively successful brand refresh for a B2B brand
- Developed and implemented organic and paid ads on Google and LinkedIn to generate demand,3 5% increase in closure YoY
- Leveraged CRM (Hubspot) data points to send targeted emails, nurturing workflows designed to increase sales. Reengaged 45% of 20k+ of the database through email and newsletter.
- Created dashboards on CRM and lead scoring mechanisms to closely track marketing and sales metrics, conversion rates, MQLs, SQLs, ROI, and ACV.
- Successfully organised 25 impactful CXO virtual and physical events (round tables, trade shows, networking lunch/cocktails) with global media partners to increase brand awareness and demand, generating a pipeline of ACV £120k (144k USD) annually.
- Launched 5 thought leadership content and dipstick study generating 1000+ CXO leads in target region from target universe.
- Collaborated with SEO and product team to optimise and update product messaging on website; inbound requests increased by 60% in 8 months.
- Worked with creative team to craft multi-lingual content and creatives assets (Thai, Bahasa) and product collaterals- product emails, gifs, event collaterals, product brochures, videos and podcasts.
Growth and Demand Marketing Manager
Recurr (SaaS Digital Marketing Agency)
06.2020 - 07.2021
- Managed growth marketing projects for 6 B2B clients (Fintech & Martech industry), three at a time on a quarterly basis.
- Built email marketing campaigns and newsletters (MailChimp, Hubspot) for prospective and existing clients.
- Wrote copy for PPC ads, website pages, landing pages, email communications, and client webinar scripts.
- Executed SEO 2.0 to increase website traffic volume by 80%
Marketing Manager
TimePay ( Fintech B2B SaaS)
04.2019 - 06.2020
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialisation.
- Generated new business leads by proactively emailing prospects through CRM systems and cold reach outs on mobile and email. Generated £40k pipeline.
- Used Mailchimp to design effective AMP newsletters for existing audiences on CRM database.
- Built 45 new reselling business partnerships to drive customer acquisition and generate revenue. Increased renewal rate by 20%
- Crafted content strategy for social and sales enablement collaterals like battle cards, solutions decks
- Worked on Go-to-market (GTM) strategy for beta products to generate 800+ sign-ups in first 4 weeks by paid & email campaigns
- Ran special campaigns to boost app rating, generated 200+ new positive B2B reviews
Marketing and Sales Intern
QAI Global (Management Consulting)
05.2018 - 09.2018
- Worked with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google, and LinkedIn.
- Designed and created social media creatives to exact specifications using Figma and Canva tools.
- Created compelling and on-brand copy for marketing materials and promotions.
- Reached 120+ potential customers monthly through cold calling and emailing, met 60% of team's OKR individually.
- Ran NPS study collecting responses from 700+ corporate and helped launch report.
CRM Technical Intern
Motilal Oswal (Fintech)
Mumbai
05.2017 - 07.2017
- Rewrote system design based on user team- Institutional edge' specifications.
- Prepared Business Requirement Specifications (BRS) for the updated versions of their in-house CRM & reporting tech platform.
- Built processes to pull employee performance (Sale, Research & CAG team) data from the CRM to create scorecards
Education
MBA Tech (Integrated MBA and Engineering) - Marketing
Narsee Monjee Institute of Management Studies
Mumbai, MH2012
Skills
- Analytics and SEO: Frequently used Semrush, Ahrefs, & similar tools
- Social Media Marketing: Managed LinkedIn, Twitter, and Facebook, with scheduling applications - Hootsuite, Buffer etc
- Social analytics tools: frequently used Keyhole, AgoraPulse, Reputology, and similar tools
- Campaign management skills: Created complex, automated, integrated, multi-platform inbound and outbound campaigns in CRM
- CRM: Frequently used HubSpot, MailChimp, Activecampaign, Klenty
- Copywriting: Email Campaigns, Newsletter, Blogs, Technical case studies, Long-form Guides
- Proficiency in project management tools: Asana, Slack, Trello, Jira, Height, ClickUp, Notion
- Proficiency in design & dev tools: WebFlow, Airtable, Figma, Canva, WordPress
Languages
English
Proficient
C2
Hindi
Proficient
C2
Spanish
Elementary
A2
French
Beginner
A1
Hindi
Bilingual or Proficient (C2)
Timeline
Marketing Consultant
ClearSpot (Early-stage Startup)
03.2023 - Current
Product Marketer Manager, APAC & ANZ
PeopleStrong (HR Tech B2B Enterprise SaaS)
07.2021 - Current
Growth and Demand Marketing Manager
Recurr (SaaS Digital Marketing Agency)
06.2020 - 07.2021
Marketing Manager
TimePay ( Fintech B2B SaaS)
04.2019 - 06.2020
Marketing and Sales Intern
QAI Global (Management Consulting)
05.2018 - 09.2018
CRM Technical Intern
Motilal Oswal (Fintech)
05.2017 - 07.2017
MBA Tech (Integrated MBA and Engineering) - Marketing
Narsee Monjee Institute of Management Studies
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