Summary
Overview
Work History
Education
Skills
Projects and Courses
Extracurricular activities
Timeline
Generic
Harshita Kataria

Harshita Kataria

Mumbai

Summary

A dynamic and multifaceted individual with a background in dance, public speaking, fashion, and dramatics; known for bringing creativity and collaboration to every endeavour. Passionate about writing and reading, with a keen interest in music and television. A confident communicator with a flair for connecting with people, celebrated for her team spirit and adaptability,. Continuously driven by curiosity and a desire to grow, I thrive in environments that encourage innovation.

Overview

2024
2024
years of professional experience

Work History

Social Media Brand Manager

Totality Solutions
Mumbai
09.2023 - 01.2024
  • Managed multiple social media accounts for various brands such as Raze, Finch India and Misurra Projects ensuring consistent daily posting of original Canva stories and pre-scheduled content with self-written captions.
  • Developed end-of-month analytics reports, evaluating key metrics to suggest improvements in engagement and sales performance.
  • Created and maintained a monthly social media content calendar, aligning with each brand’s aesthetic, while incorporating market research and trending content.
  • Involved in the complete content development cycle—including brainstorming and ideating reels, blogs, festive posts, campaigns, and paid advertisements.
  • Actively participated in client interactions and content shoots, contributing to both creative direction and execution.

Customer Success Manager

Aminu Skincare
  • Analysed customer data and behaviour to inform and optimise marketing strategies.
  • Strengthened CRM processes to enhance customer engagement and improve retention.
  • Contributed to campaign planning by aligning market insights with brand objectives.

Education

B.A. (Hons.), Business Management And Marketing -

Poddar World College
01.2025

Senior Secondary (XII), Commerce -

Jamnabai Narsee School
01.2022

Secondary (X) -

Marble Arch School, Mumbai
01.2020

Skills

  • English Proficiency
  • Diital Marketing
  • MS Teams
  • Canva
  • Creative Writing
  • Client Relationship
  • Customer Service

Projects and Courses

  • Completed a comprehensive marketing curriculum covering strategic frameworks such as SWOT, TOWS, STEEPLE, STP, SMART objectives, BCG Matrix, Ansoff Model, and CSR strategies. Developed company and market analyses using primary and secondary research, with a focus on competitor metrics and actionable insights.
  • Gained hands-on experience in sensory and green marketing, project planning, and digital content creation, culminating in the delivery of tailored strategic recommendations.
  • Fundamentals of Marketing By Google garage, Dec 2025

Extracurricular activities

Service Director Jun 2023 - May 2024 Leo Club of  Andheri Achievers, Mumbai

  • Oversaw the planning, execution, and promotion of various community service initiatives throughout the year This leadership role involved end-to-end management of events aimed at creating meaningful social impact—driven by a personal resolution to give back to society in purposeful and consistent ways. Led and supported community projects, including a mental health workshop for children, beach clean-ups, and animal welfare initiatives Notably organized a self-defense workshop in collaboration with MMA professionals
  • Public speaking has been a consistent part of my journey—from academic presentations and workplace pitches to hosting installations for the LEO Club. Secured second place in a poster-making competition by Podar World College for developing a green marketing strategy using the 4Ps for UK-based sustainable skincare brand UpCircle.

Timeline

Social Media Brand Manager

Totality Solutions
09.2023 - 01.2024

B.A. (Hons.), Business Management And Marketing -

Poddar World College

Senior Secondary (XII), Commerce -

Jamnabai Narsee School

Secondary (X) -

Marble Arch School, Mumbai

Customer Success Manager

Aminu Skincare
Harshita Kataria