Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Timeline
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Harshita Kushwaha

Harshita Kushwaha

Bengaluru

Summary

Dedicated and results-driven Product Manager with 3 years of experience. Seeking an opportunity to contribute to a dynamic product management team and drive product success through strategic thinking and execution.

Overview

4
4
years of professional experience

Work History

Product Manager

Brane Enterprises Private Limited
05.2021 - Current
  • Managed all aspects of the product lifecycle, including product strategy development, customer insights, and requirement definition
  • Conducted market research & competitor analysis to identify market trends & user needs, resulting in data-driven product enhancements
  • Regularly reviewed & refined the product roadmap in response to changing market dynamics, customer feedback & business goals
  • Assisted in defining 90+ user stories, product requirements & specifications to guide the development team in delivering valuable features
  • Defined product acceptance testing criteria and ensured that they were met, guaranteeing high-quality product releases, and reducing post-launch issues by 28%
  • Coordinated cross-functional teams, including developers, designers, & QA, to ensure timely and successful delivery of product updates
  • Collaborated with business leaders to define and drive substantial portions of the customer experience within respective categories, resulting in a 13% improvement in customer satisfaction
  • Analyzed user feedback and performance data to iterate on product features and improve the overall user experience
  • Assumed ownership of product documentation, including user guides and release notes, to enhance user understanding and adoption
  • Implemented a customer feedback system and integrated customer insights into the product development process, enhancing user experience and driving loyalty
  • Collaborated with stakeholders to establish and maintain a product backlog, ensuring alignment with business objectives and user needs
  • Assisted in defining key performance indicators (KPIs) and metrics, resulting in a 12% increase in user engagement, and tracked these metrics to make data-driven decisions for continuous product improvements.



Market Research - GTM Strategy

  • Conducted comprehensive market research to identify industry trends, competitive landscapes, and customer behaviors to guide
    product development and marketing strategies.
  • Utilized various research methods, including surveys, focus groups, & data analysis, to gather insights on customer preferences & demands
  • Analyzed competitor products and positioning to identify gaps and opportunities, subsequently fine-tuning our product positioning to
    gain a competitive advantage.
  • Developed comprehensive GTM plans, including positioning, pricing, and promotion strategies, for new and existing products.

Associate

CoEmerge
10.2020 - 01.2021
  • Operated as the lead point of contact for all matters specific to customers and their requirements
  • Focused on growing and developing existing clients, together with generating new business
  • Led 5 interns to create corporate training modules on Learning and Development, Employee Motivation, and Stress Management.

Business Development Associate

Playback
07.2020 - 09.2020
  • Collaborated with business development, marketing, and product teams on the creation of competitive concept proposals
  • Developed and maintained relationships with senior decision makers (incl. CEOs, CFOs, CMOs, or VPs) with potential clients
  • Identified key competitors and developed marketing strategies for successful new customer acquisition and sales growth.

Marketing & CSR Intern

Solve Foundation
04.2020 - 05.2020
  • Created proposals, and cover letters for the Indian Road Safety Campaign and developed strategies to raise funds for the NGO
  • Approached 100+ Companies for collaboration, organized meetings with the Founders of the NGO & onboarded 10+ partners.

Education

Master of Business Administration (MBA) -

Indian Institute of Management Kashipur

B.Tech (Computer Science & Engineering) -

Institute of Engineering & Rural Technology

Intermediate(12th) -

St. Mary's Convent, Prayagraj

High School(10th) -

St. Mary's Convent, Prayagraj

Skills

  • Agile Methodology
  • Product Management
  • Project Management
  • Agile Scrum
  • User Stories
  • Acceptance Criteria
  • Product Roadmaps
  • Market and Competitor Research
  • Go-To-Market Strategy
  • Product Requirements Document
  • User Acceptance Testing
  • User-centered design process

Extracurricular Activities

  • Created and managed a page named 'Healthy Mind' on Instagram and Facebook to increase awareness of mental health
  • Volunteered to teach 12+ children for an NGO named Raah

Timeline

Product Manager

Brane Enterprises Private Limited
05.2021 - Current

Associate

CoEmerge
10.2020 - 01.2021

Business Development Associate

Playback
07.2020 - 09.2020

Marketing & CSR Intern

Solve Foundation
04.2020 - 05.2020

Master of Business Administration (MBA) -

Indian Institute of Management Kashipur

B.Tech (Computer Science & Engineering) -

Institute of Engineering & Rural Technology

Intermediate(12th) -

St. Mary's Convent, Prayagraj

High School(10th) -

St. Mary's Convent, Prayagraj
Harshita Kushwaha