Harshita Ranjan
Pune
Summary
Results-driven marketing automation and lead management specialist with over 10 years of experience in Salesforce Pardot and marketing analytics. Expertise in analyzing campaign performance, optimizing lifecycle processes, and creating actionable dashboards in Salesforce and Power BI. Proven success in supporting global marketing teams with data-driven insights and integrated campaign execution, enhancing lead-to-opportunity conversion rates. Collaborative experience with cross-functional teams, including marketing and sales, across multiple regions.
Overview
11
11
years of professional experience
Work History
Marketing Automaton Specialist
ABB Global
Bengaluru
02.2022 - Current
- Owned and managed AU dashboards, performing daily data analysis and Salesforce data validation to identify and resolve inconsistencies.
- Created and maintained multiple Salesforce reports and dashboards for Leads, Opportunities, and Campaigns.
- Collaborated with Power BI developers on dashboard development, data mapping, and validation.
- Developed LinkedIn integration workflows using Make (Integromat) to automate lead capture and synchronization.
- Led Monday.com integration with Salesforce for ROMI tracking and campaign performance visibility.
- Enhanced integration projects between Salesforce and Lead Central.
- Working/supporting 6sense integration with Salesforce.
- Supporting Marketing Cloud advanced activation in collaboration with external vendors.
- Proposed and implemented Pardot lead scoring and grading models to improve lead qualification.
- Enhanced lead routing processes to improve marketing-to-sales alignment.
- Performed continuous data quality reviews and cleanup across Salesforce and Pardot.
- Resolved sync errors, optimized data logic and improved lead capture quality through form restrictions and qualification rules.
- Conducted regular dashboard reviews and quality checks to align with business requirements.
- Delivered end-to-end marketing platform training sessions across divisions.
- Conducted onboarding and training on Salesforce, Pardot, campaign management and lead processes.
- Pardot asset creation and sharing updated on new functionalities, process improvements and best practices.
Salesforce Business Analyst
ABB Global
Bengaluru
02.2022 - 08.2023
- Act as an internal Salesforce Consultant and the main speaking partner for the business stakeholders, domain and service managers.
- Worked on implementation of 4 Pardot Business Units project.
- Act as the primary point of contact for lead and campaign. Reviewing existing functionality, workflows. Flows, cleaning of fields, worked on page layouts.
- Currently working on integration of Zapier tool with LinkedIn and Pardot.
- Created the proposal to replace Conga app for campaign approval process.
- Worked on multiple change requests that involves tools like - Lead Central, Interlynx, Bizzabo, Entergon, etc.
- Monitor a synchronization behavior and data consistency between Pardot and Salesforce platform.
- Cooperate very close with Business Process Owners & Global Process Owner in defining new solutions for Marketing Automation. Helping vendor to implement new business changes and requirements.
Salesforce Administrator
Toluna Corporate
Gurugram
07.2019 - 01.2022
- Developed and maintained documentation for processes, policies, application configurations and support materials.
- Managed operational requests and resolved system issues while collaborating with diverse global user groups.
- Customized Salesforce including fields, page layouts, record types, validation rules, workflow rules, Process Builder, App Builder, data management settings, sharing rules, reports and dashboards.
- Provided high quality user support through email and ticketing systems.
- Managed mass data imports and exports including bulk lead uploads and campaign management activities.
- Collaborated closely with the Marketing Cloud team to support campaign execution and reporting.
- Administered the Salesforce instance to ensure data integrity, system performance and compliance with governance standards.
- Served as the primary point of contact for Salesforce users, managers and external vendors.
- Managed users, roles, profiles, permission sets, groups, custom objects, picklists and sharing rules to support critical business functions.
- Conducted Salesforce system training sessions for sales and marketing teams and developed training materials based on business requirements.
- Supported over 300 global Salesforce users and handled end user escalations.
- Designed and managed advanced dashboards and reports for management and operational teams.
- Led integrations with applications including Instabot, ZoomInfo, LinkedIn Sales Navigator, Salesloft, BoostUp, SF-Outlook, and LinkedIn Lead Gen forms in collaboration with Marketing Cloud and Pardot teams.
- Managed the transition from Salesforce Classic to Lightning Experience.
- Developed basic Salesforce reports in Power BI for enhanced business visibility.
- Led Salesforce instance merge projects from planning through execution.
- Supervised a team of three members and collaborated cross functionally with Finance, Development, Marketing, and Sales teams.
Salesforce Administrator
Moody's Analytics
Gurugram
04.2016 - 06.2019
- Responsible for creating Custom Objects and Fields.
- Creating profiles, accounts, objects, contacts according to client's requirements.
- Working on market tool.
- Creating and converting leads.
- Working and managing cases.
- Managing/updating contacts and accounts.
- Working on data loader and MA access.
- Created the MIS Reports.
- Case management.
- Merging accounts and contacts.
Salesforce Administrator and Developer
Global Connection
Delhi
03.2015 - 03.2016
- Involved in preparing the client document as per the Client discussion.
- Build Test methods, Apex class and Visualforce Pages.
- Experience configuration deployment using Change Set.
- Develop visual Force pages to implement custom functionality.
- Responsible for creating Custom Objects and Fields.
- Created the Reports and Dashboards to analyze the Sales visibility.
- Involve in gathering requirement from client.
Education
Bachelor of Engineering - Computer Science
Technocrat InsƟtute of Technology
01-2014
12th -
Bal Mandir School Senior Secondary School
New Delhi01-2010
High School -
Bal Mandir School Senior Secondary School
New Delhi01-2008
Skills
Global marketing strategy
Lead lifecycle governance
Campaign performance optimization
Pipeline attribution tracking
Salesforce architecture
Data governance integration
Revenue operations alignment
Stakeholder leadership
Dashboard reporting strategy
Marketing technology implementation
CRM platform expertise
Analytics and reporting: Power BI, advanced Salesforce reporting, executive dashboards, data validation and mapping
Marketing tools integration: LinkedIn lead generation, 6sense, ZoomInfo, Instabot, SalesLoft, Zapier, Make (Integromat), DemandTools, SF-Outlook
Consent
I hereby give consent for my personal data included in the application to be processed by your company for the purposes of the recruitment process.
Timeline
Marketing Automaton Specialist
ABB Global
02.2022 - Current
Salesforce Business Analyst
ABB Global
02.2022 - 08.2023
Salesforce Administrator
Toluna Corporate
07.2019 - 01.2022
Salesforce Administrator
Moody's Analytics
04.2016 - 06.2019
Salesforce Administrator and Developer
Global Connection
03.2015 - 03.2016
Bachelor of Engineering - Computer Science
Technocrat InsƟtute of Technology
12th -
Bal Mandir School Senior Secondary School
High School -
Bal Mandir School Senior Secondary School