Harshita Rohilla
New Delhi
Summary
Your in house E commerce advertiser for Amazon, Flipkart, Amazon DSP and Walmart. with 3+ years of solid experience. Profitably scaling ads and creating winning strategies on Amazon and Amazon DSP through strong systems. Past experience includes managing Global APAC and EMEA E-commerce, Social, Programmatic and Search campaigns for Google-owned businesses.
Overview
4
4
years of professional experience
Work History
Manager Performance Marketing
Omnicom Media Global
08.2023 - Current
- Implemented a data-driven approach to optimizing Amazon, Amazon DSP and Flipkart marketing performance, resulting in a 20% reduction in cost-per-acquisition.
- Handled team of 10 members across APAC and assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
- Clients Held: Apple, Sugar Cosmetics, San-disk, Quench Botanics, TATA Motors, Lorèal Paris etc.
- Responsible for managing 50M+ of Shopping revenue for Global Omnicom Sales Team.
- Responsible for delivery of Amazon Sponsored Product, Sponsored Brand and Sponsored Display campaigns with accounts having $100K/ month ads spend.
- Track KPIs and measure performance and produce reports to perfect each SKU by using Kenshoo Skai, Helium10 etc
- Plan and implement strategies for 20+ accounts with an average ROAS of 5 - 7 to increase sales, visibility and drive sales for global market.
- Responsible for driving - 240% YoY top-line growth for a leading Giant owned business: Apple
- Present and take sign off- from the media briefs followed by implementing and monitoring.
Media Activation E-Commerce (Digital Marketing)
GroupM
New Delhi
02.2022 - 08.2023
- Keep up to date with the latest industry news and be proactive in spotting trends (seasonal or otherwise) which could affect clients' campaigns
- Clients/Accounts handled: Fitbit APAC, Chromebook EMEA and Google Play APAC
- Leading a team of 5 and worked on Digital execution solutions for client across verticals such as Fitbit, AlcoBev (Bacardi), FMCG (Coke) and IT (Chromebook)
- Conducted regular market and competitor research using tools like Helium 10 to understand trends, pricing strategies and competitive positioning
- Leveraged Amazon Search and Amazon DSP expertise to optimize product listings with accurate content, images and keywords in order to enhance search visibility and top rankings
- Winner of Q3 and Q4 Feature Award (Star Performer) for improving ads usability for next billion users by integrating high teach CRM's such as Kenshoo - Skai.- Contribute to team knowledge sharing and implement best practices
- Responsible for producing reports, including data inputting and suggesting insights and increasing the ROAS by 105%
- Exclusively working with Googled-owned businesses with leading a time of APAC and EMEA.
Digital Marketing Associate (E- Commerce)
Interplay
New Delhi
11.2021 - 01.2022
- Managing and supervising end-to-end eCommerce activities for one of the top FMCG brands in India
- Ensure campaign creation is implemented and optimized to meet the KPIs shared by the clients
- Preparing strategies based on the media brief shared by the client.
- Present and take sign-off from the POCs on the media plan followed by implementing and monitoring the campaigns to be delivered on the given business metrics.
- Analyze the daily performance of the account to suggest optimizations that maximize incrementally
- Partner with the client to work towards a uniform goal and ensure client satisfaction
- Assist in providing ongoing reporting and analysis to inform and support business and marketing
decisions
Project Intern
Dentsu International
New Delhi
09.2022 - 10.2021
- Supported marketing team by writing and editing 50+ social media and email campaigns
- Bolstered content considering SEO and keyword analysis which increased the website traffic by 54%
- Automated marketing KPI reporting using Google Analytics and Google Sheets
Marketing and Business Development Executive
GetWork
Gurugram
09.2020 - 02.2021
- Generating new business for the UK and South Asian region
- Developing Strategic Accounts (Salesforce, ZOHO)
- Digital Experience Management (Sitecore, Business Suite etc.) - Customer Journey Analytics - Customer Communication Management ( Opentext etc)
- Marketing Strategy - Build and Implementation Achievement - Won Employee of the month.
Education
Masters Diploma in Digital Marketing -
Digital Vidya
09.2021
BSC Applied Psy Honors -
University of Delhi
08.2020
MBA -
DY Patil Vidyapeeth Pune
Skills
- Amazon Analytics Tools (Drona, Kenshoo, Pi, Seller App)
- Advanced Data Crunching
- Account Management
- Programmatic Advertising
- A/B Testing
- Cross-functional team management
- Amazon Marketing
- Skai Market Intelligence
- Amazon DSP
- Marketing Automation
Personal Information
Title: DIGITAL MARKETER
Timeline
Manager Performance Marketing
Omnicom Media Global
08.2023 - Current
Project Intern
Dentsu International
09.2022 - 10.2021
Media Activation E-Commerce (Digital Marketing)
GroupM
02.2022 - 08.2023
Digital Marketing Associate (E- Commerce)
Interplay
11.2021 - 01.2022
Marketing and Business Development Executive
GetWork
09.2020 - 02.2021
Masters Diploma in Digital Marketing -
Digital Vidya
BSC Applied Psy Honors -
University of Delhi
MBA -
DY Patil Vidyapeeth Pune
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