Harshita Rohilla
Lead Performance Amazon Ads Spealist
New Delhi
Summary
Your in house E commerce advertiser for Amazon PPC and Amazon DSP with 3.5+ years of solid experience. Profitably scaling ads and creating winning strategies on Amazon and Amazon DSP through strong systems. Face behind Fitbit Versa 3 launch and leader of Apple I-watch Amazon business across APAC and EMEA. Leading a team of 40+ across three offices located Worldwide.
Clients Held: Apple, Dyson, Fitbit APAC, Chromebook (MENA), Henkels, L'Oreal, Garnier and Coke etc.
Overview
4
4
years of professional experience
Work History
Lead Amazon Advertising Specialist
Accrue Global - Full Service Amazon Agency
06.2024 - Current
- Part of the team that launched 1st ever Prime day event in Amazon Canada for Dyson (Environmental and Haircare)
- Led strategic media planning and client management for all of Henkel's USA portfolios spanning across 10+ brands across 5+ categories (Skin, Hair, Personal wash and deodorants).
- Responsible for end to end launch strategy and execution for Dyson, Henkels (Schwarzkopf, Diva Curl, Joico and STMNT) and Sika
- Strategically managing client PPC budgets to maximize ROI and deliver exceptional results.
- Providing dependable backup strategy support to colleagues during their absence, ensuring seamless campaign continuity.
- Conducting comprehensive keyword and competitor research to inform targeted campaign strategies.
- Preparing and delivering insightful daily and weekly reports to clients, offering clear performance insights and actionable recommendations.
- Member of the Accrue ROSA (Rest of South Asia) team responsible for extending best media practices in South Asia.
- Driving internal meetings with our leadership team and helping with communication processes.
- Training and Development: Identifying common issues within the department and conducting weekly training sessions to address and correct these issues, ensuring continuous improvement and skill development within the team.
Manager Performance Marketing (Amazon)
Omnicom Media Global
8 2023 - 08.2024
- Implemented a data-driven approach to optimizing Amazon, Amazon DSP and Flipkart marketing performance, resulting in a 20% reduction in cost-per-acquisition.
- Handled team of 10 members across APAC and assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
- Clients Held: Apple, Sugar Cosmetics, San-disk, Quench Botanics, TATA Motors, Lorèal Paris etc.
- Responsible for managing 50M+ of Shopping revenue for Global Omnicom Sales Team.
- Responsible for delivery of Amazon Sponsored Product, Sponsored Brand and Sponsored Display campaigns with accounts having $100K/ month ads spend.
- Track KPIs and measure performance and produce reports to perfect each SKU by using Kenshoo Skai, Helium10 etc
- Plan and implement strategies for 20+ accounts with an average ROAS of 5 - 7 to increase sales, visibility and drive sales for global market.
- Responsible for driving - 240% YoY top-line growth for a leading Giant owned business: Apple
- Present and take sign off- from the media briefs followed by implementing and monitoring.
Media Activation (Amazon and Amazon DSP)
GroupM
2 2022 - 08.2023
- Keep up to date with the latest industry news and be proactive in spotting trends (seasonal or otherwise) which could affect clients' campaigns
- Clients/Accounts handled: Fitbit APAC, Chromebook EMEA and Google Play APAC
- Leading a team of 5 and worked on Digital execution solutions for client across verticals such as Fitbit, AlcoBev (Bacardi), FMCG (Coke) and IT (Chromebook)
- Conducted regular market and competitor research using tools like Helium 10 to understand trends, pricing strategies and competitive positioning
- Leveraged Amazon Search and Amazon DSP expertise to optimize product listings with accurate content, images and keywords in order to enhance search visibility and top rankings
- Winner of Q3 and Q4 Feature Award (Star Performer) for improving ads usability for next billion users by integrating high teach CRM's such as Kenshoo - Skai.- Contribute to team knowledge sharing and implement best practices
- Responsible for producing complex reports, including data inputting and suggesting insights and increasing the ROAS by 105%
- Exclusively working with Googled-owned businesses with leading a time of APAC and EMEA.
Digital Marketing Associate (E- Commerce)
Interplay
11.2021 - 01.2022
- Managing and supervising end-to-end eCommerce activities for one of the top FMCG brands in India
- Ensure campaign creation is implemented and optimized to meet the KPIs shared by the clients
- Preparing strategies based on the media brief shared by the client.
- Present and take sign-off from the POCs on the media plan followed by implementing and monitoring the campaigns to be delivered on the given business metrics.
- Analyze the daily performance of the account to suggest optimizations that maximize incrementally
Marketing and Business Development Executive
GetWork
09.2020 - 02.2021
- Generating new business for the UK and South Asian region
- Developing Strategic Accounts (Salesforce, ZOHO)
- Digital Experience Management (Sitecore, Business Suite etc.) - Customer Journey Analytics - Customer Communication Management ( Opentext etc)
- Marketing Strategy - Build and Implementation Achievement - Won Employee of the month.
Education
Masters Diploma in Digital Marketing -
Digital Vidya
Ba Applied Psy Honors -
University of Delhi
MBA -
DY Patil Vidyapeeth Pune
Skills
Amazon Analytics Tools (Drona, Intentwise, Helium10, Kenshoo Skai, Pi, Seller App)
Advanced Data Crunching
3P Amazon PPC
Account Management
Programmatic Advertising (Amazon DSP and DV 360)
Cross-functional team management
Skai Market Intelligence
Microsoft Office (Advanced Excel)
Excellent Communication
Amazon PPC coaching
Timeline
Lead Amazon Advertising Specialist
Accrue Global - Full Service Amazon Agency
06.2024 - Current
Digital Marketing Associate (E- Commerce)
Interplay
11.2021 - 01.2022
Marketing and Business Development Executive
GetWork
09.2020 - 02.2021
Manager Performance Marketing (Amazon)
Omnicom Media Global
8 2023 - 08.2024
Media Activation (Amazon and Amazon DSP)
GroupM
2 2022 - 08.2023
Masters Diploma in Digital Marketing -
Digital Vidya
Ba Applied Psy Honors -
University of Delhi
MBA -
DY Patil Vidyapeeth Pune
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